小鹏汽车Marketing Manager (ANZ)
任职要求
Qualifications: 1. Bachelor's degree or above with 5+ years automotive marketing/brand/PR experience with proven brand-building success; 2. Established network with local media, KOLs (Key Opinion Leaders), and KOCs (Key Opinion Consumers); 3. Excellent communication, coordination, strategic planning and execution capabilities; Strong relationship-building/maintenance skills; 4. Self-driven with innovative mindset and breakthrough thinking.
工作职责
Job responsibilities: 1. Develop and strategize Xpeng's brand positioning and communication strategy in Australia; Formulate and implement brand strategies based on consumer insights, market opportunities and competitor trends, while aligning with global brand guidelines; 2. Collaborate with local agencies to create annual brand plans and leverage resources to achieve objectives including but not limited to brand awareness enhancement, reputation improvement, campaign execution, fan acquisition, and customer club establishment/management; 3. Drive business results through exceptional execution, working cross-functionally to ensure marketing initiatives align with strategies and receive support through advertising, social media, and event investments; 4. Deliver timely and insightful market/competitor analysis reports to refine strategies and action plans; 5. Partner with media agencies to lead media development/execution across communication channels, draft press releases, and monitor publication outcomes; 6. Lead establishment of social media platforms and official website, develop strategies/content creation, and monitor performance; 7. Spearhead launch event strategies and action plans; 8. Collect/analyze market intelligence and competitor information to produce summary reports; 9. Conduct brand/product research and provide analytical reports.
Launched in 2014, Tmall Global is the gateway to China for international merchants and the go-to shopping platform for more than 900 million Chinese consumers. Tmall Global currently offers products from 87 countries and regions and 29,000+ brands across all consumer categories. Brands of all sizes are interested in selling into the Chinese market. They have different objectives and strategies and are in various stages of market entry so a one-size-fits-all solution would not work for everybody. At Tmall Global, we offer different solutions to provide more options so brands can be setup for success. Our business development and buying teams play a critical role in providing resources and guidance to help merchants tap into the Chinese market. We are seeking a BD (business developmen) Manager to join our ANZ team covering the Australia & New Zealand region. You can be based in Sydney or Melbourne and work closely with our headquarter team in Hangzhou, China! You will have these major responsibilities: 1: Identify the consumer demand in China especially for cross border market; 2: Establish strong and long-term relationships with strategic partners/brands/governments in ANZ Market; 3: Build and execute strategic business development plans, and drive mutually beneficial programs with our strategic partners/Brands; 4: Formulate marketing strategies and conduct market research for ANZ Market; 5: Offer customized cross border business solution to New Brands and help to onboard on Tmall Global successfully.
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen