蚂蚁金服蚂蚁国际-Alipay+ Marketing Head-全球市场
任职要求
1. Strong track record in designing and executing successful user growth and demand generation campaigns 2. Experience in multicultural and cross-border marketing initiatives, particularly in regions like Asia-Pacific, Americas, and Europe 3. End-to-end marketing management experienc…
工作职责
About Alipay+: Alipay+ is a global cross-border mobile payment and marketing solution brought by Ant Group, the operator of Alipay—one of the world’s leading digital payment platforms. Launched in 2020, Alipay+ aims to simplify cross-border payments while facilitating seamless and scalable connections between global merchants, local payment methods, and consumers worldwide. It is designed to help merchants enhance their customer experience, reduce operational complexity, and tap into a diverse and growing pool of digital wallet users from various countries and regions. Why Join Alipay+? Global Impact: Collaborate within a diverse ecosystem of merchants, partners, and cutting-edge technologies to drive meaningful outcomes on a global stage. Innovative Leadership: Be at the forefront of digital payments and fintech, designing industry-leading cross-border campaigns. Dynamic Team Environment: Lead multicultural teams and tackle challenges with creativity, ambition, and a commitment to driving global user growth. Key Responsibilities: 1. Cross-Border Marketing Leadership Lead cross-border marketing campaigns that engage diverse consumer segments and business audiences across global markets Drive omnichannel initiatives, including digital marketing, social media, branding, OOH advertising, and IP/sports marketing Align marketing efforts with business objectives and industry trends through close collaboration with internal and external stakeholders 2. User Growth & Demand Generation Create and execute strategic initiatives to boost user acquisition, retention, and engagement for Alipay+ services Partner with operations teams to develop data-driven growth plans that deliver tangible results Leverage branding, creative advertising, and cross-community activations to scale user growth and engagement 3. Digital & Social Media Marketing Implement innovative social media strategies across platforms and regionally relevant networks Build and maintain strong KOL relationships to amplify campaigns and enhance social engagement 4. Branding and Creative Excellence Strengthen Alipay+ branding through culturally relevant, innovative campaigns that enhance brand recall and user preference. Ensure creative assets align with the dual purpose of solidifying brand identity and driving measurable user growth
Compliance Advisory Marketing Review: • Provide expert advice, review and approve online and offline Point of Sale Materials (POSMs), website content, social media posts, promotional articles, marketing campaigns and events to ensure compliance with relevant laws, regulations, industry standards, wide best practices. • Support the development and implementation of compliance strategies and frameworks to address legal and regulatory requirements for global marketing initiatives to promote the awareness, adoption, and utilization of Alipay+ wallets globally. • Support the planning and execution of multi-channel marketing campaigns, including digital marketing, social media, events, and partnerships. • Collaborate closely with cross-functional teams, including product, Business Development, and regional teams, to align marketing efforts with business goals. • Work with local partners, merchants, and influencers to create joint marketing initiatives that drive wallet adoption. Collaborate with local agencies or vendors to ensure the effective implementation of marketing campaigns and materials with Business where necessary. Risk Assessment and Management: • Conduct compliance risk assessments to identify potential risks and vulnerabilities within the organization for all marketing related activities. • Develop and implement risk mitigation plans and strategies to address identified compliance risks. Monitoring and Reporting: • Monitor changes in laws, regulations, industry standards and emerging market trends related to marketing and regulatory compliance. • Prepare and present compliance reports to senior management, highlighting key compliance issues and recommendations for action to mitigate legal and regulatory risks in global marketing initiatives. Training and Education: • Provide training and guidance to business development, marketing and other functional stakeholders on legal and compliance related guidelines and processes for the GMRC. • Support and contribute to the development and use of AI Reg Tech with clear accurate legal and regulatory guidance to streamline and improve processes to expedite the launch of marketing initiatives. Project Based: • To participate in Advisory Projects to ensure end to end engagement for Compliance advisory success • Projects may be in various areas of business e.g. Payments or Non Payments subject to Business needs Collaboration and Communication: • Collaborate with legal, risk management, and other departments to ensure a coordinated approach to compliance. • Communicate effectively with internal stakeholders to provide guidance and support on compliance matters. Documentation and Record Keeping: • Maintain accurate and up-to-date records of compliance activities, including advisory reports, training sessions, and risk assessments. • Ensure proper documentation of compliance decisions and actions taken.
We are seeking a dynamic and results-driven Account Manager to support our global partner service management function for Alipay+, the unified wallet gateway connecting global merchants to a wide variety of payment methods used by billions of mobile users through a single integration. Consumers can pay using their preferred method, merchants can engage more customers with AI‑powered digital solutions and tailored rewards, and mobile payment providers can harness our advanced wallet tech to build the next generation of super apps — creating a seamless, innovative ecosystem for all. In this role, you will be responsible for day-to-day partner operations, ensuring smooth service delivery, proactive issue resolution, and strong relationship management across our partnership ecosystem. You will work closely with partners to understand their needs, coordinate internal resources, and drive operational excellence. Key Responsibilities 1. Partner Relationship Management & Operational Support Serve as the primary point of contact for assigned partners, ensuring seamless collaboration and alignment on operational goals. Build strong, trust-based relationships with partner stakeholders. Proactively identify, troubleshoot, and resolve critical operational issues. Ensure high availability and reliability of cross-border payment services for assigned partners. Support onboarding, integration, and ongoing operational activities. Escalate complex matters to appropriate internal teams and drive issues to closure. 2. Product & Process Enhancement: Champion the partner's and end-client's experience. Collaborate with Product and Engineering teams to promote self-service tools and automated platforms, reducing manual effort for partners. Navigate and align priorities across diverse internal teams (Product, Tech, Risk, Compliance) and external partner organizations to deliver integrated operational solutions. 3. AI-Powered Operations Identify and leverage opportunities to integrate AI and machine learning into partner operations for proactive monitoring, churn prevention, and data-driven insights. 4. Reporting & Insights Prepare regular performance reports, partner health checks, and operational dashboards. Surface trends and recommendations for continuous improvement.
As a member of the Alipay+ Policy Center, you will be crucial to shaping the future of global payment systems. Our team is responsible for crafting and managing the rules that govern the Alipay+ network, ensuring efficient and low-risk interoperability as we continue to expand partnerships with international wallets, acquirers, and payment systems. What you'll do: 1. Manage the Alipay+ Rule Book: Oversee the comprehensive rule book that governs member participation in the network. This includes rules for everything from member onboarding and business management requirements to transaction flows, fund flows, dispute handling, and risk incidents. 2. Provide Expert Consulting: Serve as a subject matter expert for new and existing business projects. You'll respond to inquiries from business teams and other functional groups, providing critical advice and interpretation of the network's rules during contract negotiations and daily operations. 3. Become an Industry Leader: Gain a unique, high-level perspective on the cross-border payments industry. You will be involved in the most fundamental decision-making processes for all strategic projects at Alipay+, a leading innovator in global payment interoperability.
We are seeking a dynamic and results-driven team manger to own and scale our global partner service management function supporting Alipay+, which is the unified wallet gateway, connecting global merchants to a wide variety of payment methods used by billions of mobile users through a single integration. Consumers can pay using their preferred method, merchants can engage more customers with AI‑powered digital solutions and tailored rewards, and mobile payment providers can harness our advanced wallet tech to build the next generation of super apps — creating a seamless, innovative ecosystem for all. This role is pivotal in ensuring the healthly operational performance in the partner lifecycle. You will be the strategic owner of the partner operations management, partner service solutions and drive operational excellence, co-create value, and enhance the overall client experience through our partnership ecosystem. Key Responsibilities: ● Team Leadership & Development: Build, mentor, and lead a high-performing team of partner servcie account managers. ● Strategic Partnership Management: Lead the team to serve as the primary interface and escalation point for our partners, ensuring seamless collaboration and deep alignment on strategic goals/go-to-market strategy. ● Service Excellence & Governance: Define, monitor, and manage the end-to-end service level agreements (SLAs), operational performance, and joint business reviews. ● Client-Centric & Product-Led Strategy: Lead the team to champion the partner's and end-client's experience. Partner internally with Product and Engineering teams to drive the development of self-service tools and automated platforms, empowering partners and reducing manual toll. ● Operational Resilience: Lead the team to proactively identify, mitigate, and resolve critical operational issues, ensuring high availability and reliability of cross-border payment services. ● AI-Powered Innovation: Lead the team to identify and leverage opportunities to integrate AI and machine learning into partner operations for proactive monitoring, churn prevention, and data-driven insights. ● Cross-region Coordination: Masterfully navigate and align priorities across diverse teams including our collaborative teams and external partner organizations to deliver integrated operational solutions.