蚂蚁金服蚂蚁国际-Industry Marketing Manager - Airline-全球市场

我们正在寻找一位具有远见卓识的整合营销战略领导者，您将负责构建Antom在两大高增长赛道（跨境电商 + 数字娱乐）的市场领导地位。作为公司的增长催化剂，您将直接参与制定业务增长战略，通过创新的整合营销方案驱动品牌影响力和市场份额的跨越式提升。 1. 行业洞察与创新先锋 - 引领行业趋势预测：建立跨境收单行业监测体系，提前捕捉市场机会和潜在风险 - 深度客户价值挖掘：通过客户旅程分析，发现未被满足的需求和增长机会点 - 创新营销模式探索：持续试验新的营销技术和渠道，保持Antom在市场创新上的领先地位 2. 市场增长战略架构师 -制定颠覆性的行业营销战略： 深度洞察跨境电商和数字娱乐行业趋势，构建差异化的市场进入和扩张策略 -打造行业思想领导力：通过行业峰会、白皮书发布、专家网络建设，确立Antom在目标行业的权威地位 -驱动品牌价值重塑** - 重新定义Antom在B2B领域的品牌定位，打造具有吸引力的价值主张 3. 中大型及小型增长活动策划大师 -策划行业标杆性活动：主导策划具有行业影响力的峰会、高端客户圆桌会议、创新研讨会 -构建客户生态系统：通过战略性活动建立和维护与行业头部客户的深度关系网络 -创造高质量销售管道：设计精准的获客漏斗，确保每次活动都能产生可量化的业务价值 4. 销售增长协同引擎 -构建市场销售一体化机制*： 建立市场与销售的深度协同流程，确保营销投入转化为实际业务成果 -赋能销售团队： 提供具有竞争力的市场武器库（客户案例、行业洞察、竞争情报） -驱动销售效率提升： 通过数据驱动的营销策略，显著提升销售团队的转化效率 5. 数据驱动的增长优化专家 - 构建营销ROI评估体系: 建立科学的营销效果评估框架，确保每一分投入都有明确回报 - 实时优化营销策略:基于数据洞察快速调整营销策略，最大化投资效率 - 预测性增长规划:运用先进的数据分析技术，预测市场趋势和增长机会

Possess a keen understanding of campaign objectives, target audiences, execution and promotion channels, manage and coordinate integrated campaigns to achieve diverse business outcomes. 1. Integrated Campaign Strategy & Execution • Manage campaign lifecycle for AWS GCR, from planning to activation, ensuring alignment with business priorities, sales motions, and target industries/audiences. • Design and execute full-funnel, omnichannel campaigns (digital, events, ABM) that drive demand, pipeline growth, and customer adoption of AWS services. • Collaborate with Industry Marketing (IPMM), Product Marketing (PMM), and Segment Marketing to develop campaign messaging, campaign assets and activation plans tailored to buyer personas. • Secure stakeholder alignment, lock budgets, and ensure execution rigor. • Define and drive the delivery of regular reporting of campaign results at each stage of the buyer journey and demand pipeline. Maintain regular measurement of the ROI of campaigns. • Track program results, measure program success, and report metrics to stakeholders and other marketing team member. 2. Cross-Functional Collaboration & Operational Excellence • Serve as the primary liaison between IMC, Digital Channels, Sales, and Partner Teams to ensure seamless campaign execution. • Manage budget allocation, resource scheduling, and creative development for campaigns and flagship events. • Drive post-campaign analysis, reporting on KPIs (MQL/SQL conversion, influenced revenue) and performance insights.

1. Based on marketing & industry trend, competitor’s analysis, ecosystem and customer’s requirement, come out DRAM product roadmap and marketing strategy. 2. Lead product Charter to kick off project, including product definition and business plan. 3. Join in internal cross function team as marketing rep, and drive the right product spec and ES/CS delivery on time. 4. Own product datasheet & sampling strategy. 5. In charge of alpha customer’s design in to make sure product can go to market. 6. Generate product introduction and customer promotion materials. 7. Propose product EOL strategy and release EOL notice.

Join the Alipay+ Marketing Product Team, where we tackle a range of marketing needs and build up a toolkit of marketing solutions that can be applied across various projects. As a Marketing Product Manager on our team, you'll be driving the rollout and execution of grand promotional marketing solutions tailored for different industries. Partnering closely with industry operation teams, you'll support massive promotion campaigns on platforms like Alipay and more. This role requires a deep understanding of marketing strategies and the ability to take care of marketing tools from the drawing board to real-world impact. We provide our employees with a workspace brimming with challenges and growth opportunities. If you thrive in a fast-paced, high-demand setting and are itching to use creative solutions to drive business wins, come and be part of our team. Main Responsibilities: 1. Figure out what the industry operation teams need for their big promotional strategies and make it happen. 2. Help the operation teams get their campaigns up and running smoothly while working out smart marketing product solutions. 3. Cook up and spread around innovative marketing strategies and tools that get more users to hop on board and stay active. 4. Keep an eye on what's hot in the market, bring together resources from all over, grow our ability to market with pinpoint accuracy, and back up innovative business strategies.