蚂蚁金服Ant International-Consumer Content Marketing Manager-WorldFirst
任职要求
1. Native-level Chinese writing and storytelling ability across product, brand, and performance marketing contexts and fluent English language. 2. Proven experience creating both written and video content for consumer digital products or platforms. 3. Strong hands-on experience using AI tools for content ideation, writing, editing, and video generation. 4. Experience defining messaging frameworks and value prop…
工作职责
1. Define and evolve the Consumer messaging house and value proposition for a new consumer product launch. 2. Create high-quality written content across website, app, CRM, product education, and performance-driven landing pages, with support of agencies and freelancers 3. Produce short- and mid-form video content with support of agencies, freelancers and AI tools including Veo 3.1, Runway, and generative scripting tools. 4. Own the content calendar across organic, paid, app, website, and social distribution channels. 5. Deploy content in close partnership with product, paid media, social, sports sponsorships and growth teams to drive acquisition and activation. 6. Translate complex product features into clear, compelling consumer narratives that build trust and understanding. 7. Build, mentor, and scale the consumer content team as the business grows, as well as building freelancer and agency network. 8. Analyse content performance and continuously optimise narratives, formats, and channel deployment.
WorldFirst is part of Ant International, a fast-growing world leading Fintech company where you will learn about the most advanced payment & finance technology and have the opportunity to use technologies to help global consumers and merchants to explore the world more easily - Global SME merchant solution specialist to help drive SME business growth: we have a global telesales team who manages global small to medium sized clients (and we have on ground BD team to cover large sized clients), and the role we are hiring will work closely with global telesales team to understand client needs, draft solution requirements, work with product/ tech and other key functions to deliver solutions and draft GTM plan to launch solutions successfully - Global product content specialist to bridge product knowledge and compelling content creation: create product documentation, feature guides, and customer-facing materials aligned with product specifications, and support sales/marketing teams with product positioning content and competitive analysis
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen
- Collaborate with global and regional cross-functional teams, including marketing, GTM and product development to develop and localise global marketing strategies that align with Anker Innovations goals and brand identity. - Conduct market research to identify trends, insights, and opportunities for brand growth in different countries. - Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency. - Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events. - Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets. - Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI. - Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts.
The person will have a high degree of ownership, integrity, and accountability and will be collaborating with Creative, Brand, PR, Retail, Channel Digital and Legal teams to formulate content plans and clearances strategies for eCommerce deliverables. Your deep expertise in fostering and maintaining relationships across various partners will be essential for your success. Overall, you are a great teammate who knows how to react quickly to new information, opinions, and direction and strategically pivot when necessary. Last-minute changes to projects will leave you unfazed, and your experience will have primed you to navigate such changes with confidence and expertise. Key Responsibilities Include: - Vetting US or locally produced Marketing deliverables/ content to ensure appropriateness for use in the relevant eCommerce platforms in the Greater China Region. - Coordinating and planning appropriate Greater China specific content to replace Worldwide Marcom content that is not available or suitable for the region’s use. - Making content suggestions in response to content briefs specifically requiring localised content and working with relevant internal stakeholders including Developers Relations and Product Marketing to finalize the content choices. - Securing rights clearances with a diverse set of content partners based in Greater China, as well as some partners outside of the region. - Devising and developing content strategy and clearance standards. - Maintaining excellent relationships with partners and communicating with internal teams to understand what the deliverables are, and how the content will be used in each piece, in order to negotiate appropriate usage rights.