安克创新Brand Marketing Manager
任职要求
- Bachelor's degree in Marketing Business Administration, or a related field and with minimum 5 years working experience. - Proven experience in brand management or marketing, with a track record of successful global or regional campaigns. - Strong understanding of consumer behavior and market dynamics across different cultures and regions. - Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders. - Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI. - Ability to manage multiple projects simultaneously and work under tight deadlines. - Mandarin is a plus.
工作职责
- Collaborate with global and regional cross-functional teams, including marketing, GTM and product development to develop and localise global marketing strategies that align with Anker Innovations goals and brand identity. - Conduct market research to identify trends, insights, and opportunities for brand growth in different countries. - Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency. - Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events. - Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets. - Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI. - Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts.
• Develop and implement comprehensive brand marketing strategies that align with Keeta's vision and goals, focusing on driving brand awareness and achieving business targets. • Formulate branding campaigns, including thematic, tactical, seasonal advertising, joint promotions, and event planning. Collaborate with cross-functional teams, including product, operations, and design. • Identify and establish strategic partnerships with restaurants to create joint promotion opportunities. • Track and analyze key marketing metrics to measure campaign effectiveness, providing data-driven recommendations for optimization. • Manage marketing budgets effectively to ensure optimal resource allocation. • Stay informed about industry developments and best practices to foster continuous improvement and innovation.
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen
Job Description:Trip.com is seeking a talented and creative Brand Marketing Manager to enhance our global brand presence. We are looking for a strategic thinker with a passion for travel and a proven ability to create compelling brand narratives based in Shanghai. If you have a strong background in brand marketing and are ready to take on new challenges, we want to hear from you.Key Strategic Brand Management:1.Implement global brand strategy that relates to local insight and business goals and drive brand awareness, engagement, and desirability for the Trip.com brand.2.Develop an in-depth understanding of global market, project related markets, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the Trip.com brand.3.Implement global brand guidelines to ensure brand consistency and integrity across all marketing channels and touchpoints.4.Develop guideline for specific long-term branding project in line with brand guideline, and manage across all marketing channels and touchpoints. Foster synergy with internal teams and represents global brand team. Brand Marketing Campaign Management1.Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience.2.Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media.3.Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns.4.Utilize data-driven insights to optimize marketing efforts and drive brand growth.5.Stay ahead of industry trends, competitor activities, and consumer behavior to inform strategic decisions.6.Manage marketing budgets efficiently, ensuring maximum ROI.Brand Partnership Marketing Management1.Identify brand partnership opportunities with internal and alliance travel partners leveraging Trip.com branding resources to drive business incremental. 2.Develop partnership methodology and SOP in the interest of different travel partners and internal stakeholders.3.Negotiate with internal and external stakeholders for maximized business performance.4.Implement partnership project with efficiency, quality and optimization.
1. 负责巴西国际品牌的整合营销，能基于用户需求洞察和业务数据分析，输出符合客户需求的营销策略，推进落地并沉淀营销方法论。 2.基于阶段性业务目标打造差异化的招商策略，有较强的供给认知和数据分析能力，同时具备一定谈判策略和沟通能力，支撑大客户销售团队提升营销供给质量。 3.统筹品牌/品类整合营销活动，对营销策划与资源整合工作负责，包括但不限于目标设定、需求收集、节奏设计、方案策划、资源整合、营销玩法和传播点设计等。 4.整合美团内外部资源，跨部门协作沉淀合作机制及SOP。