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安克创新North East EU Eufy BM

社招全职3年以上地点:深圳状态:招聘

任职要求


任职要求:
- 3年以上品牌管理或市场营销相关经验,消费电子或智能家居行业优先。
- 熟悉东北欧市场及消费者行为,具备本地化营销经验。
- 优秀的市场洞察力和数据…
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工作职责


职位描述:
我们正在寻找一位具有战略思维和执行力的品牌经理,负责 Eufy 品类在东北欧地区的品牌推广与市场运营。该职位要求深入了解当地市场,能够提炼产品卖点并制定符合区域消费者需求的营销方案,同时需要具备优秀的跨部门沟通能力,并适应频繁出差以支持当地项目。

主要职责:
- 市场洞察与策略制定:深入研究当地市场,分析消费者行为、竞争动态及行业趋势,提炼产品卖点,制定符合当地需求的品牌营销策略。
- 营销方案执行:设计并实施本地化的整合营销方案,包括数字营销、社交媒体推广、线下活动及合作伙伴联合营销。
- 产品推广与品牌建设:负责 Eufy 品类的产品推广活动,提升品牌知名度和市场渗透率。
- 跨部门协作:与全球团队、区域MKT团队及销售团队紧密合作,确保品牌策略与公司整体目标一致。
- 项目支持与出差:根据业务需求,出差以支持当地市场活动及项目执行,确保方案落地。
包括英文材料
数据分析+
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