安克创新GTM (Go-To-Market) Intern
任职要求
- Currently pursuing Bachelor degree in business and/or marketing-related fields. - Bilingual in English and Chinese preferred. - Strong interest in consumer electronics industry sales, product management or channel marketing experience. - Strong interest or fundamental knowledge of national retailers and distributors in multiple channels - national and regional consumer electronics, DIY (Home Depot, Lowes), service providers, military, department stores and more. - Must be detail-oriented with a proven ability to multitask. - Effective communica…
工作职责
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ Pay: $21/hr Location: On-site at our Bellevue, WA office Responsibilities: - Support the GTM team in coordinating across internal teams (sales, marketing, product management) and external retail partners for product launches, pricing updates, and promotions. - Assist in gathering and organizing market insights, competitive analysis, and channel feedback to help inform GTM strategy and product positioning. - Help monitor sell-through data vs. forecasts, and support the team in identifying trends or gaps for upcoming products and campaigns. - Work with global product, marketing, and GTM teams to assist in new product introduction planning, including timeline tracking and launch readiness. - Coordinate logistics for sample shipments, store displays, and other GTM materials in support of retail and partner activations. - Support the team in improving GTM processes—help document workflows, suggest ways to increase efficiency, and improve cross-functional alignment. - Assist in basic data analysis related to pricing, product placement, and promotional performance; help prepare presentations or reports for internal stakeholders. - Learn how pricing impacts retailer performance, and assist the GTM team in communicating pricing and promotional strategies to partners.
岗位概述： Airbrush Studio 是一支致力于让专业级视觉表达变得轻而易举的创造团队。我们通过 AI 驱动的修图与美学增强技术，帮助创作者与团队突破技术壁垒。我们不仅仅是在打造一款工具，更是在构建下一代数字内容的核心引擎。当前我们正在寻找一位以增长为导向的产品营销经理（Product Marketing Manager），负责主导我们的 GTM（Go-To-Market）增长引擎。你将成为产品、设计与增长团队之间的关键连接者，把技术功能转化为具有吸引力的产品叙事，推动用户增长与留存。 岗位职责： ● 全面负责 GTM 生命周期：主导端到端的产品营销工作，对整体市场进入策略（Go-To-Market）负责并推动执行。 ● 产品叙事与定位：构建产品“为什么存在”的核心价值主张。打造能够打动不同用户群体的信息表达，从兴趣创作者到专业工作室。 ● 多渠道整合推广：设计并执行高影响力营销活动，覆盖社交媒体、邮件营销、KOL/达人合作、App 内通知以及社区论坛等多渠道。 ● 产品驱动增长（PLG）：与产品团队合作，基于用户行为数据优化新用户引导（Onboarding）、激活（Activation）与使用转化流程。 ● 社区建设：运营 Beta 测试项目，收集“先锋用户”反馈，将早期用户打造为案例标杆，并围绕产品构建活跃社区。 ● 竞品与行业洞察：持续关注快速演进的 AI 创意工具生态，确保产品定位始终保持差异化与领先性。
1. Partner Recruitment & Onboarding: ● Develop and execute a regional or global strategy to recruit, onboard, and scale partnerships with AI-Focused MSPs to align with Alibaba Cloud’s international growth objectives. ● Adopt a Challenger mindset to establish and maintain trusted advisor relationships with C-suite executives of complex partners, driving strategic AI competence alignment through high-stakes collaboration. ● Identify and prioritize high-potential MSPs based on market reach, industry expertise, technical capabilities, and and strategic fit with Alibaba Cloud’s goals. ● Design and implement strategic partner-sourced and partner-influenced revenue aligned with regional field sales objectives, defining KPIs (e.g., pipeline generation, revenue contribution, joint solutions, customer success) to accelerate customer cloud consumption and AI transformation. ● Work closely with Partner Enablement and Technical teams to ensure MSPs achieve required competencies (e.g., AI, migration, MaaS, industry solutions) and attain Alibaba Cloud MSP certification. ● Demonstrates deep industry expertise and analytical rigor to position Alibaba Cloud’s ecosystem as a strategic differentiator, effectively translating partnership value into tangible sales pipelines. Complies with Alibaba Cloud’s policies, procedures, and legal requirements while proactively overseeing ecosystem quality, compliance, and credit risk management to maintain a secure and trustworthy business environment. ● Maintain end-to-end expertise in AI products, customer needs, and technology trends, guiding partners in aligning their commercial/marketing strategies with evolving industry dynamics. 2. Partner Sales and Objectives ● Coaches partners to transform their plans and strategies around cloud consumption and key targets; leads reviews of Partner’s pipeline, top deals, and consumption targets，and cross-functional collaboration (e.g. sales/product teams). ● Co-develop and execute GTM plans with key MSPs, including demand generation, customer workshops, and executive engagements. ● Provide market feedback to internal stakeholders on partner needs, competitive landscape, and regional opportunities to shape Alibaba Cloud’s MSP program evolution. ● Formulate plans to capture market share, execute partner solution plays, and identify novel GTM funding sources while managing complex campaign execution. 3. Partner Performance and Outcomes ● Drive measurable partner-sourced and partner-influenced revenue through co-selling, deal registration, and joint account planning. Own MSP-related KPIs (e.g., new logos, ACV, consumption growth). ● Resolve high-priority partner escalations; orchestrate timely internal responses and conduct regular partners' business and competence reviews (e.g., MBRs/QBRs) to track progress and adjust strategies. ● Ensure partners invest in skilled, incentivized teams to drive sales&delivery; leverage storytelling and cross-functional Ali-Cloud resources to align partners on Intelligent Edge/Cloud strategies and accelerate sales cycles.
1. Partner Recruitment & Onboarding: ● Develop and execute a regional or global strategy to recruit, onboard, and scale partnerships with AI-Focused MSPs to align with Alibaba Cloud’s international growth objectives. ● Adopt a Challenger mindset to establish and maintain trusted advisor relationships with C-suite executives of complex partners, driving strategic AI competence alignment through high-stakes collaboration. ● Identify and prioritize high-potential MSPs based on market reach, industry expertise, technical capabilities, and and strategic fit with Alibaba Cloud’s goals. ● Design and implement strategic partner-sourced and partner-influenced revenue aligned with regional field sales objectives, defining KPIs (e.g., pipeline generation, revenue contribution, joint solutions, customer success) to accelerate customer cloud consumption and AI transformation. ● Work closely with Partner Enablement and Technical teams to ensure MSPs achieve required competencies (e.g., AI, migration, MaaS, industry solutions) and attain Alibaba Cloud MSP certification. ● Demonstrates deep industry expertise and analytical rigor to position Alibaba Cloud’s ecosystem as a strategic differentiator, effectively translating partnership value into tangible sales pipelines. Complies with Alibaba Cloud’s policies, procedures, and legal requirements while proactively overseeing ecosystem quality, compliance, and credit risk management to maintain a secure and trustworthy business environment. ● Maintain end-to-end expertise in AI products, customer needs, and technology trends, guiding partners in aligning their commercial/marketing strategies with evolving industry dynamics. 2. Partner Sales and Objectives ● Coaches partners to transform their plans and strategies around cloud consumption and key targets; leads reviews of Partner’s pipeline, top deals, and consumption targets，and cross-functional collaboration (e.g. sales/product teams). ● Co-develop and execute GTM plans with key MSPs, including demand generation, customer workshops, and executive engagements. ● Provide market feedback to internal stakeholders on partner needs, competitive landscape, and regional opportunities to shape Alibaba Cloud’s MSP program evolution. ● Formulate plans to capture market share, execute partner solution plays, and identify novel GTM funding sources while managing complex campaign execution. 3. Partner Performance and Outcomes ● Drive measurable partner-sourced and partner-influenced revenue through co-selling, deal registration, and joint account planning. Own MSP-related KPIs (e.g., new logos, ACV, consumption growth). ● Resolve high-priority partner escalations; orchestrate timely internal responses and conduct regular partners' business and competence reviews (e.g., MBRs/QBRs) to track progress and adjust strategies. ● Ensure partners invest in skilled, incentivized teams to drive sales&delivery; leverage storytelling and cross-functional Ali-Cloud resources to align partners on Intelligent Edge/Cloud strategies and accelerate sales cycles.