安克创新Consumer Insights Intern - Retail Channels

Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ Pay: $21/hr Location: On-site at our Bellevue, WA office Responsibilities: - Support the GTM team in coordinating across internal teams (sales, marketing, product management) and external retail partners for product launches, pricing updates, and promotions. - Assist in gathering and organizing market insights, competitive analysis, and channel feedback to help inform GTM strategy and product positioning. - Help monitor sell-through data vs. forecasts, and support the team in identifying trends or gaps for upcoming products and campaigns. - Work with global product, marketing, and GTM teams to assist in new product introduction planning, including timeline tracking and launch readiness. - Coordinate logistics for sample shipments, store displays, and other GTM materials in support of retail and partner activations. - Support the team in improving GTM processes—help document workflows, suggest ways to increase efficiency, and improve cross-functional alignment. - Assist in basic data analysis related to pricing, product placement, and promotional performance; help prepare presentations or reports for internal stakeholders. - Learn how pricing impacts retailer performance, and assist the GTM team in communicating pricing and promotional strategies to partners.

Job Description: Sales & MKT Intern (Turkey) Location: Istanbul, Anatolian Side Type: Internship - Full time Brand Portfolio: Anker, Soundcore, eufy About Anker Innovations Anker Innovations is a leading consumer electronics company with over 10 years of experience. As a publicly traded company in China, we are highly recognized in North America, Japan, and Western Europe, including the UK, Germany, and Austria. We are best known for Anker, the world's #1 mobile charging brand. In recent years, we have expanded our portfolio with successful brands such as Soundcore (premium audio) and eufy Clean (robotic vacuums and home appliances). Anker Innovations (stock code: 300866) is one of China's largest global smart hardware brands by revenue, and we are committed to building world-renowned consumer electronics brands with cutting-edge technology at the core. With more than 100 million loyal users across 100+ countries, our products are trusted globally. Key Responsibilities Support marketing campaigns and promotional activities in the Turkish market Assist in market research and competitor analysis across Turkey and the broader region Coordinate with local retail partners and e-commerce platforms (e.g., Trendyol, Hepsiburada) to maintain strong relationships Support the sales team with data analysis, reporting, and administrative tasks Help manage local social media channels and adapt content for Turkish-speaking audiences Assist in organizing promotional events and product launches in the Istanbul market Provide customer insights and feedback to improve local marketing strategies Support e-commerce operations and online marketing initiatives targeting Turkish consumers

- Develop and execute online marketing strategies, with full responsibility for brand development and management; - Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; - Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; - Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; - Lead and manage the local marketing team, enhancing team execution and creative capabilities; - Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.

Responsibilities: 1 Overall Responsibilities - Work together with various business teams to plan for and execute both corporate, consumer-facing and seller-targeted communication activations, to effectively deliver on the objectives above. - Develop strategic narratives and provide insights that appeal to media, thought leaders and consumers. This includes developing messaging for Lazada’s technology, products and initiatives. - Support on thought leadership and industry speaking opportunities for our executives - Develop and execute a media relationship building programme, including: (a) Maintaining and managing a database of international media based in Malaysia + local key media for Lazada announcements and outreach (b) Planning media engagements to cultivate individual media relationships (c) Working together with agencies & partners to manage and cultivate relationship with media KOLs - Work closely with the rest of Lazada’s centralized communications team across the region to deliver on regional communications activations and provide strategic insights from Malaysia's perspective. 2. Press Office Function & Content Creation - Handle media queries and interviews – including drafting of responses, follow up and coordination of interviews, drafting of briefing documents, work together with various business teams and the agency to handle media queries timely. - Support on content creation that includes Lazada’s news hub executives’ LinkedIn profile and other paid media engagements. This can be in various formats - print, online, podcasts, videos, etc. - Development of communications materials, including: press releases, story angles, pitch notes, bylines, FAQs, etc monthly according to business requirements - Identify, evaluate and support thought leadership opportunities (regional + in-market opps) in the form of speaker opportunities at industry conferences or long-form content creation 3 Issues Management - Provide issues management and crisis communications counsel to mitigate negative coverage or mentions of Lazada Malaysia - Support on issue & crisis monitoring & daily report to relevant teams - Includes media monitoring, crafting of holding/media statements and liaising with media (if necessary)