安克创新ANZ ops
任职要求
本科及以上学历,具有渠道/销售运营相关工作经验者优先;
英语能作为工作语言,责任心强,执行力高,有良好的跨部门协作和团队合作意识;
具备较强的沟通能力与逻辑思维能力,能够高效整合和项目协调;
工作细致,能够适应快节奏和多任务并行的工作氛围。工作职责
1.渠道洞察与分析 分析现有销售渠道的效率,协助销售团队进行渠道全盘洞察的数据整合与分析,支持市场策略优化和决策。 2.渠道规划与流程设计 参与渠道交易流(信息流、物流、资金流)的设计,整合公司内外部资源,提供最优的业务流程方案; 对渠道运作过程的健康度进行监控与分析,识别优化点并持续改进。 3.渠道建设与管理 协助销售完成渠道准入流程、客户建档管理; 参与新渠道/店铺开设的各环节,协调销售与中台等资源的衔接; 管理合同系统流程及归档,作为销售团队与公司内部合规、认证等相关部门的桥梁,推进产品和客户体系认证。 4.销售及运营支持 负责客户订单管理、回款跟进(信用、应收管理)、费用及预算合规性管理,包括活动报销、账单校对等。 负责产品价格信息收集维护,支持产品上新与渠道内容设置2424 提供业务目标设定所需的数据支持,并协助目标最终落地跟踪。
1. 负责公司产品在电商平台的销售、运营、推广等整体平台运营工作； 2. 针对产品和消费者人群特性，完成运营目标平台的市场分析、产品选品、定价策略、产品推广等内容； 3. 对整体平台的运营指标把控，运营数据的分析整理，对整体平台运营提供优化方案。
Job responsibilities: 1. Develop and strategize Xpeng's brand positioning and communication strategy in Australia; Formulate and implement brand strategies based on consumer insights, market opportunities and competitor trends, while aligning with global brand guidelines; 2. Collaborate with local agencies to create annual brand plans and leverage resources to achieve objectives including but not limited to brand awareness enhancement, reputation improvement, campaign execution, fan acquisition, and customer club establishment/management; 3. Drive business results through exceptional execution, working cross-functionally to ensure marketing initiatives align with strategies and receive support through advertising, social media, and event investments; 4. Deliver timely and insightful market/competitor analysis reports to refine strategies and action plans; 5. Partner with media agencies to lead media development/execution across communication channels, draft press releases, and monitor publication outcomes; 6. Lead establishment of social media platforms and official website, develop strategies/content creation, and monitor performance; 7. Spearhead launch event strategies and action plans; 8. Collect/analyze market intelligence and competitor information to produce summary reports; 9. Conduct brand/product research and provide analytical reports.