安克创新ANZ-品牌实习生
任职要求
- 较好的学习能力、执行力和抗压能力； - 英语听说优秀，能够作为工作语言； - 优先26届及以后，能连续实习不少…
工作职责
- 基于对用户/市场/竞争的深刻理解，制定品牌发展战略。 - 制定市场策略/计划，并与市场相关部门合作执行市场计划，包括创意/广告/公关/社交/EDM。 - 与产品/运营部门合作，制定品牌战略和资源，以实现品牌目标。 - 指导高质量和有效的营销材料的开发，并与整体品牌战略保持一致。 - 寻找适合品牌的新市场机会，并最大化所有增长机会。 - 完成上级布置的任务。
Launched in 2014, Tmall Global is the gateway to China for international merchants and the go-to shopping platform for more than 900 million Chinese consumers. Tmall Global currently offers products from 87 countries and regions and 29,000+ brands across all consumer categories. Brands of all sizes are interested in selling into the Chinese market. They have different objectives and strategies and are in various stages of market entry so a one-size-fits-all solution would not work for everybody. At Tmall Global, we offer different solutions to provide more options so brands can be setup for success. Our business development and buying teams play a critical role in providing resources and guidance to help merchants tap into the Chinese market. We are seeking a BD (business developmen) Manager to join our ANZ team covering the Australia & New Zealand region. You can be based in Sydney or Melbourne and work closely with our headquarter team in Hangzhou, China! You will have these major responsibilities: 1: Identify the consumer demand in China especially for cross border market; 2: Establish strong and long-term relationships with strategic partners/brands/governments in ANZ Market; 3: Build and execute strategic business development plans, and drive mutually beneficial programs with our strategic partners/Brands; 4: Formulate marketing strategies and conduct market research for ANZ Market; 5: Offer customized cross border business solution to New Brands and help to onboard on Tmall Global successfully.
1. 负责公司产品在电商平台的销售、运营、推广等整体平台运营工作； 2. 针对产品和消费者人群特性，完成运营目标平台的市场分析、产品选品、定价策略、产品推广等内容； 3. 对整体平台的运营指标把控，运营数据的分析整理，对整体平台运营提供优化方案。
1.渠道洞察与分析 分析现有销售渠道的效率,协助销售团队进行渠道全盘洞察的数据整合与分析,支持市场策略优化和决策。 2.渠道规划与流程设计 参与渠道交易流(信息流、物流、资金流)的设计,整合公司内外部资源,提供最优的业务流程方案; 对渠道运作过程的健康度进行监控与分析,识别优化点并持续改进。 3.渠道建设与管理 协助销售完成渠道准入流程、客户建档管理; 参与新渠道/店铺开设的各环节,协调销售与中台等资源的衔接; 管理合同系统流程及归档,作为销售团队与公司内部合规、认证等相关部门的桥梁,推进产品和客户体系认证。 4.销售及运营支持 负责客户订单管理、回款跟进(信用、应收管理)、费用及预算合规性管理,包括活动报销、账单校对等。 负责产品价格信息收集维护,支持产品上新与渠道内容设置2424 提供业务目标设定所需的数据支持,并协助目标最终落地跟踪。