安克创新Marketing Copywriting Intern
任职要求
Job Requirements: Bachelor’s degree or currently pursuing studies in Marketing, Communications, Journalism, Languages, or related fields. Native Italian speaker with excellent writing and proofreading skills. Working proficiency in English is required; Chinese is a plus. Strong understanding of Italian culture, online trends, and local consumer communication styles. Creative mindset with the ability to write engaging, conversion-oriented, and culturally relevant copy. Strong attention to detail and commitment to producing high-qu…
工作职责
We are looking for a creative and detail-oriented Marketing Copywriting Intern to support our Italian market marketing activities. This role is ideal for someone passionate about language, creativity, consumer psychology, and digital marketing, with a strong understanding of Italian culture and online communication trends. You will work closely with the local marketing team on copywriting, proofreading, creative ideation, social media content creation, and other marketing-related activities to help strengthen brand communication and engagement across multiple touchpoints. Job Responsibilities: Proofread, edit, and localize Italian copy for marketing materials to ensure clarity, consistency, grammar accuracy, and alignment with brand tone of voice. Develop and write compelling copy for promotional campaigns, including but not limited to product listings, social media posts, digital ads, technical FAQ website copy, blog posts, marketing survey copy, mobile/software app copy, packaging, product manuals, technical video copy, and more. Create engaging and localized social media copy for official brand channels, helping build a stronger brand personality and maintain positive interactions with the community. Contribute creative ideas and participate in brainstorming sessions for campaigns, launches, and content directions. Collaborate with the marketing team to develop product messaging strategies tailored to the Italian market. Assist in reviewing and proofreading team members’ copy when needed. Support additional marketing activities and cross-functional projects as required, including campaign coordination, influencer collaborations, market research, event support, and creative asset organization.
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen
内容策划与执行 1. 负责地区社交媒体平台（如Instagram、Facebook、TikTok、Twitter、YouTube等）的内容策划、创作及发布，确保内容符合品牌调性并吸引目标用户。 2. 结合本地文化、热点和趋势，制定高互动性的内容策略，提升品牌曝光和用户参与度。 社交媒体运营 1. 管理并优化公司社交媒体账号，定期分析数据并调整运营策略。 2. 与粉丝互动，维护品牌形象，及时回应用户评论及私信，提升用户粘性。 活动策划推广与KOL管理 1. 策划并执行线上社媒营销活动（如挑战赛、直播、KOL合作等），推动用户增长和转化。 2. 建立外部合作伙伴（如KOL/KOC、代理商）资源体系，提升公域传播效率。 数据分析与优化 1. 监测社交媒体数据（如流量、互动率、转化率等），定期输出分析报告并提出优化建议。 Content Planning & Execution 1. Responsible for content planning, creation, and publishing across regional social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, YouTube), ensuring alignment with brand tone and appeal to the target audience. 2. Develop highly engaging content strategies based on local culture, trends, and hot topics to boost brand exposure and user engagement. Social Media Operations 1. Manage and optimize official social media accounts; regularly analyze performance data and adjust operational strategies accordingly. 2. Interact with followers to maintain a strong brand presence, promptly respond to comments and messages, and increase user stickiness. Campaign Promotion & KOL Management 1. Plan and execute online social media marketing campaigns (e.g., challenges, livestreams, KOL collaborations) to drive user growth and conversion. 2. Build and manage a network of external partners (e.g., KOLs/KOCs, agencies) to enhance public channel communication effectiveness. Data Analysis & Optimization 1. Monitor key social media metrics (e.g., traffic, engagement rate, conversion rate), regularly produce performance reports, and propose actionable optimization strategies.
创意文案创作 1. 负责当地市场各类营销文案的创意撰写，包括但不限于社交媒体文案、广告文案、活动文案、视频脚本等 2. 根据品牌调性及营销目标，创作符合当地用户偏好的创意内容 本地化内容优化 1. 将品牌核心信息转化为符合当地文化语境和语言习惯的创意表达 2. 结合当地热点、流行语和用户习惯，持续优化文案效果 跨平台内容策划 1. 针对不同平台特性（如Instagram、TikTok、WhatsApp等）制定差异化的文案策略 2. 参与内容创意脑暴，提供创新性的传播思路 数据分析与优化 1. 跟踪文案传播效果，通过数据分析持续优化文案策略 2. 定期输出文案效果报告，提出改进建议 Creative Copywriting 1. Responsible for crafting creative marketing copy for the local market, including but not limited to social media posts, advertising copy, campaign content, and video scripts. 2. Develop creative content that aligns with brand tone and marketing objectives while catering to local user preferences. Localized Content Optimization 1. Translate core brand messages into creative expressions that fit the local cultural context and language nuances. 2. Continuously optimize copy effectiveness by incorporating local trends, popular expressions, and user habits. Cross-Platform Content Planning 1. Develop differentiated copy strategies tailored to the characteristics of various platforms (e.g., Instagram, TikTok, WhatsApp). 2. Participate in creative brainstorming sessions and contribute innovative ideas for communication strategies. Data Analysis & Optimization 1. Track copy performance and continuously refine strategies through data analysis. 2. Regularly produce performance reports and provide actionable recommendations for improvement.
1. Participate in and lead the entire process of planning for the exploration and packaging of mobile phone products, be responsible for exploring and packaging the core selling points, product value, product stories, and consumer benefits of the Indian series of products, and determine the product positioning and promotion strategies. 2. Deeply research the products, analyze the competitive advantages and disadvantages, transform the professional product knowledge into marketing language, conduct product story packaging and product selling point communication planning, ensure the transmission and expression of the core product information, and output the core FABE of the product/keynote of the launch event/copy on the official website/speech draft of the launch event/slogan, etc. 3. Be responsible for the communication of the core content planning of the product (in the form of video/copy / graphic, etc.) on the social media and public relations side, participate in the production of core materials and control. 4. Participate in the pre-marketing product planning. Based on the understanding of the industry and users, input marketing-end product insights at the product project establishment stage to ensure the competitiveness of the product.