拼多多IP Business Development (BD) Manager

1. Conduct market research, identify and capture business opportunities. Develop intellectual property services for domestic and international enterprises through company resources or personal networks. 2. Gain deep insights into clients’ needs regarding IP protection, risk mitigation, and litigation disputes. Provide professional consulting services and tailored solutions. 3. Monitor project progress, coordinate with internal delivery teams to ensure high-quality service delivery and enhance client satisfaction. 4. Maintain strong client relationships through regular follow-ups and explore new business opportunities. 5. Lead commercial negotiations, support contract execution till payment collection.

About the Role We’re looking for an experienced Channel Partnerships Manager to lead high-impact collaborations with major digital platforms like YouTube, TikTok, Meta, and more. In this role, you’ll work closely with the Marketing team to translate business needs into executable platform strategies, secure strategic resources, and drive measurable growth outcomes. This role will act as the primary bridge between internal growth needs and external channel capabilities — leading negotiation, execution, and ongoing relationship management to maximize performance and impact. Key Responsibilities 1. Needs Analysis & Strategy Development Partner closely with the Marketing team to understand business goals in branding, user growth, and acquisition. Develop tailored platform collaboration strategies aligned with specific campaign or business objectives. Regularly review performance with marketing stakeholders to adjust negotiation focus and resource allocation. 2. Strategic Platform Negotiation Lead end-to-end negotiations with key platforms (e.g., YouTube, TikTok, Meta) to secure resources such as traffic boosts, feature placements, and policy support. Craft win-win partnership models with clear KPIs (e.g., impressions, conversion rate, ROI) to ensure accountability and success. 3. Relationship Management & Execution Build and maintain long-term strategic relationships with platform partners. Stay updated on the latest platform policies, beta features, and promotional programs. Coordinate internally to ensure effective implementation of partnership terms and optimal use of resources. 4. Cross-functional Collaboration & Performance Tracking Collaborate across internal teams and external platforms to monitor key performance data (traffic, conversions, retention). Produce regular post-mortem reports and adjust channel priorities based on evolving marketing strategies. Ensure maximum return on platform collaborations through agile resource planning.

1. Identify new business opportunities through market research and networking. 2. Build and maintain relationships with key stakeholders, including potential clients, partners, and industry influencers. Develop and deliver presentations and pitches to potential clients and partners. 3. Work closely with the IP team to understand their capabilities and ensure alignment with business development efforts. 4. Contribute to the development of long-term business plans and strategic goals. 5. Budget planning and management to align with strategic goal.

1. Support the development and execution of business partnerships and marketing collaborations for our products in English-speaking regions. 2. Assist in IP ecosystem building, including planning and executing online and offline content and event initiatives. 3. Conduct market and partner research to identify new collaboration opportunities and maintain an updated database of potential partners. 4. Coordinate cross-functional teams to ensure smooth project execution and timely delivery. 5. Contribute creative ideas and insights to enhance the company’s brand visibility and community engagement in target markets.