拼多多IP Business Development (BD) Manager

1. Conduct market research, identify and capture business opportunities. Develop intellectual property services for domestic and international enterprises through company resources or personal networks. 2. Gain deep insights into clients’ needs regarding IP protection, risk mitigation, and litigation disputes. Provide professional consulting services and tailored solutions. 3. Monitor project progress, coordinate with internal delivery teams to ensure high-quality service delivery and enhance client satisfaction. 4. Maintain strong client relationships through regular follow-ups and explore new business opportunities. 5. Lead commercial negotiations, support contract execution till payment collection.

About the Role We’re looking for an experienced Channel Partnerships Manager to lead high-impact collaborations with major digital platforms like YouTube, TikTok, Meta, and more. In this role, you’ll work closely with the Marketing team to translate business needs into executable platform strategies, secure strategic resources, and drive measurable growth outcomes. This role will act as the primary bridge between internal growth needs and external channel capabilities — leading negotiation, execution, and ongoing relationship management to maximize performance and impact. Key Responsibilities 1. Needs Analysis & Strategy Development Partner closely with the Marketing team to understand business goals in branding, user growth, and acquisition. Develop tailored platform collaboration strategies aligned with specific campaign or business objectives. Regularly review performance with marketing stakeholders to adjust negotiation focus and resource allocation. 2. Strategic Platform Negotiation Lead end-to-end negotiations with key platforms (e.g., YouTube, TikTok, Meta) to secure resources such as traffic boosts, feature placements, and policy support. Craft win-win partnership models with clear KPIs (e.g., impressions, conversion rate, ROI) to ensure accountability and success. 3. Relationship Management & Execution Build and maintain long-term strategic relationships with platform partners. Stay updated on the latest platform policies, beta features, and promotional programs. Coordinate internally to ensure effective implementation of partnership terms and optimal use of resources. 4. Cross-functional Collaboration & Performance Tracking Collaborate across internal teams and external platforms to monitor key performance data (traffic, conversions, retention). Produce regular post-mortem reports and adjust channel priorities based on evolving marketing strategies. Ensure maximum return on platform collaborations through agile resource planning.

1. Identify new business opportunities through market research and networking. 2. Build and maintain relationships with key stakeholders, including potential clients, partners, and industry influencers. Develop and deliver presentations and pitches to potential clients and partners. 3. Work closely with the IP team to understand their capabilities and ensure alignment with business development efforts. 4. Contribute to the development of long-term business plans and strategic goals. 5. Budget planning and management to align with strategic goal.

• Holistic Business Operations (B2B & B2C): Manage and optimize day-to-day commercial operations across both Direct-to-Consumer E-commerce platforms (e.g., Tmall, JD, Douyin) and B2B distribution channels. Ensure seamless integration between supply chain, marketing, and sales to achieve revenue and profitability (P&L) targets. Holistic Business Operations (B2B & B2C): • Channel BD & Expansion: Lead proactive Business Development efforts to unlock new retail and distribution partnerships. Act as the primary driver for CPX's expansion into new areas, identifying key local distributors, establishing cross-border e-commerce setups, and building a sustainable regional footprint. Channel BD & Expansion: • Own Channel Strategy & Planning: Define and execute comprehensive annual and quarterly business plans across all channels. Tailor promotions, product assortments, and commercial strategies based on distinct platform rhythms (e.g., Double 11, 618) and regional market nuances. Own Channel Strategy & Plannin • Manage Key Partnerships: Lead Riot’s business relationships with strategic domestic partners (e.g., Tencent, major e-comm platforms) and newly acquired partners. Work with key accounts to plan CPX x Publishing/Marketing events that cover major game beats every year. Manage Key Partnerships: • Drive Campaigns & Commercial Performance: Plan and execute integrated commercial campaigns. Collaborate with the broader CPX marketing and creative teams to ensure communication and promotion strategies hit ROI objectives across both B2B and B2C landscapes. Drive Campaigns & Commercial Performance: • Operational & Execution Excellence: Manage external agencies, e-commerce Trade Partners (TPs), and customer service teams to ensure high-quality delivery. Establish operational SOPs that align with Riot’s premium standards for player experience. Operational & Execution Excellence: • Integrate Product, Content & Commerce: Collaborate with product teams, merchants, and KOLs/influencers to deliver cohesive campaigns that convert and engage players, bridging the gap between physical goods and digital IP. Integrate Product, Content & Commerce: • Analyze & Optimize Performance: Provide regular performance reporting across all business units. Generate actionable data insights and drive agile optimizations (“read & react”) to improve sales conversion, channel health, and overall business results. Analyze & Optimize Performance: • Support player-facing experiencesPartner with Publishing, Esports, and regional teams to support offline events and merchandise experiences that deepen player engagement. Support player-facing experiences