美团用户体验和治理产品运营
任职要求
1.具有3年以上知名电商企业或消费者体验研究咨询机构的相关从业经历;
2.具备较强的系统思维能力,数据分析能力,敏锐的洞察力,能够挖掘本质问题并输出系统性分析结论;
3.出色的沟通协作能力、执行力、项目管理能力,有良好的…工作职责
1.负责酒店旅行业务的用户体验和治理工作,制定体验和治理目标及运营规划,同时推进体验运营机制的建设,与业务、产研、客服等团队协同合作,推动改善策略的落地实施; 2.深入一线,通过体验走查、数据分析、用户调研等方式,深入了解用户需求和痛点,及时发现产品、规则、流程中的体验问题及风险,提出产品及运营改善方案; 3.负责重要节日运营以及业务重点项目的体验运营及评估,包括跨团队的协同机制建设、服务标准及流程的迭代优化、体验评估指标制定和监控等; 4.站在客户体验视角,关注用户、商家服务产品和工具的迭代及运营,与业务共同推进服务工具的效率和体验提升;
1.深入了解产品功能,撰写产品功能说明书,组织用户访谈、收集并分析用户反馈,洞察用户在体验和治理数据环节的痛点并优化 2.参与体验相关的大模型训练项目,根据业务需求制定模型优化策略 3.数据运营机制搭建,参与体验监测线上工具建设、体验评估指标制定和监测
1.对直播用户审核全链路的体验负责,通过用户申诉、进线声音、审核驳回、数据分析及用户调研等手段,洞察用户潜在需求寻找机会点 2.针对用户申诉、进线进行归因分类,联动申诉、规则、治理和产品等相关业务方通过优化对外发信、产品功能、内部流程机制等优化体验痛点,提升用户交易审核体验。 3.深入理解业务目标和方向,洞察行业趋势,通过行业对标、内部资源协调、多方协作等方法探索体验问题解法,提出针对、可落地的体验方案。 4.独立发现开展体验专项,推动协同团队以项目管理形式达成体验目标
1.对交易用户审核全链路的体验负责,通过用户申诉、进线声音、审核驳回、数据分析及用户调研等手段,洞察用户潜在需求寻找机会点 2.针对用户申诉、进线进行归因分类,联动申诉、规则、治理和产品等相关业务方通过优化对外发信、产品功能、内部流程机制等优化体验痛点,提升用户交易审核体验。 3.深入理解业务目标和方向,洞察行业趋势,通过行业对标、内部资源协调、多方协作等方法探索体验问题解法,提出针对、可落地的体验方案。 4.独立发现开展体验专项,推动协同团队以项目管理形式达成体验目标
Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security. It is charged with the mission of developing a comprehensive strategy for Lazada regarding assortment and content to foster a healthy and safe e-commerce environment for our eCommerce ecosystem. 商品分类、内容及广告治理团队(ACAG团队)隶属于Lazada风险与安全部门,其核心使命是为Lazada制定全面的商品分类与内容治理战略,以维护电商生态系统的健康与安全环境。 The role is responsible for the development and execution of strategic initiatives aimed at ensuring our platform's stipulated policies, particularly in assortment compliance and governance, brand governance, are not abused by platform users. You will have access to analytical tools to develop and implement strategies and solutions using data-driven methodologies to reduce inefficient traffic and money allocation by governing assortments with traffic scams, quality issues, regulatory compliance issues, and brand Intellectual Property (IP) rights infringement. 该职位负责制定与执行战略举措,确保平台政策(尤其是商品合规治理、品牌治理相关规则)不被用户滥用。您将利用数据分析工具,通过数据驱动方法开发策略与解决方案,治理涉及流量欺诈、商品质量问题、合规风险及品牌知识产权侵权的商品分类问题,从而减少低效流量与资金分配。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深度洞察电商客户与卖家的全流程体验,涵盖注册入驻、商品上架、订单生成、支付、用户互动、退货退款、用户反馈等环节。 2/ 建立电商平台运营与治理领域的专业知识体系,确保规则、策略及执行机制有效落地,推动用户遵守平台政策。 3/ 主导跨职能协作,持续完善平台政策与运营机制,营造协作环境以支持策略迭代。 4/ 基于海量数据集分析平台运营与治理问题的模式、趋势及商家违规手法。 5/ 通过数据分析提出平台治理与商品合规的管控优先级建议。 6/ 协同产品(PD)、技术(Tech)及算法(Algo)团队,构建机器学习模型与规则,检测平台商品分类及用户相关的运营治理问题。 7/ 负责风险引擎的日常运营,包括规则创建与持续评估,以预防和识别平台治理漏洞。 8/ 通过仪表盘、定期报告及演示汇报,向内外部利益相关方清晰传递分析结论与治理成果。