美团Keeta Finance Business Partner (MENA)

1.Assist business team on the whole financial process, formulate and optimize financial processes and rules, provide professional financial advice and promote implementation. 2.Support financial matters for new countries/cities launch, ensure smooth business-related financial processes, and control financial risks. 3.Cooperate with professional financial teams such as accounting, tax, reporting, treasury, internal control, etc., to ensure all businesses comply with financial rules. 4.Evaluate the investment and expected return of new business, and provide financial support for business development. 5.Participate in the company's business plan related work, be responsible for the annual financial budget and rolling forecast, and conduct effective budget management together with the business. 6.Gain in-depth understanding of the business, work closely with business partners, establish an effective financial analysis system, conduct in-depth analysis of business operations, identify opportunities and indicate risks. 7.Participate in the construction of financial digitalization and put forward demands and suggestions from the perspective of analysis and monitoring.

1.Assist business team on the whole financial process, formulate and optimize financial processes and rules, provide professional financial advice and promote implementation. 2.Support financial matters for new countries/cities launch, ensure smooth business-related financial processes, and control financial risks. 3.Cooperate with professional financial teams such as accounting, tax, reporting, treasury, internal control, etc., to ensure all businesses comply with financial rules. 4.Evaluate the investment and expected return of new business, and provide financial support for business development. 5.Participate in the company's business plan related work, be responsible for the annual financial budget and rolling forecast, and conduct effective budget management together with the business. 6.Gain in-depth understanding of the business, work closely with business partners, establish an effective financial analysis system, conduct in-depth analysis of business operations, identify opportunities and indicate risks. 7.Participate in the construction of financial digitalization and put forward demands and suggestions from the perspective of analysis and monitoring.

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.

1.数据分析：对Keeta投放增长进行数据分析，重点关注用户增长和留存等关键指标，提供数据驱动的洞察和决策建议。 2.指标体系构建：构建和迭代增长指标体系和目标管理机制，开发数据可视化系统，为业务增长提供洞察和分析支持。 3.业务协作：与产品、战略、市场和研发等部门紧密合作，实施项目并提升整体业务表现。 4.决策验证：设计A/B测试和因果推断模型，验证业务优化和决策结论，提供高效的分析方法。 5.异动归因分析：分解和诊断业务增长的驱动因素，调查数据异常，并开发自动归因工具。 6.工具与方法开发：总结和提炼增长分析方法论，开发数据效率工具。