美团Senior Marketing Manager
任职要求
- Bachelor's degree in marketing, business, or a related field. - 7-10 years of proven experience in brand management and marketing communication, preferably in food delivery, e-commerce, or related industries. - Demonstrated success in developing and executing integrated marketing campaigns that drive brand awareness, customer loyalty, and engagement. - Ability to quickly understand the local market and consumer behaviour. - Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. - Strong creative thinking skills with the ability to generate innovative ideas and solutions. - Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships. - Willingness to base in Middle East countries.
工作职责
- Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition. - Create and execute marketing campaigns to build and strengthen the Keeta brand, driving brand awareness, customer loyalty, and engagement. - Conduct market research and competitor analysis globally to identify emerging trends and opportunities in the food delivery industry, and apply insights to enhance the Keeta brand positioning. - Collaborate with cross-functional teams, including product, operations, and design, to ensure consistent brand messaging and brand representation across all touch points. - Develop and maintain brand guidelines and standards to ensure cohesive brand identity and voice.- Oversee the development and execution of branding and creative assets, including advertising materials, packaging, website content, and social media content, to ensure alignment with the brand strategy. - Monitor and analyze brand performance metrics, such as brand awareness, perception, and customer sentiment, and provide data-driven recommendations for brand optimization. - Manage marketing budgets allocated to brand management activities and ensure efficient allocation of resources. - Stay up-to-date with industry developments, market trends, and best practices in brand management to drive continuous improvement and innovation.
1.Develop and Implement Marketing Plans: Independently create and execute marketing strategies to enhance brand awareness of Keeta grocery service. 2.Market Analysis: Analyze market trends and competitor activities to identify opportunities and challenges. 3.Collaboration: Maintain frequent communication with user growth team and central marketing team to align on strategies, share insights and gain win-win. 4.Partnership Development: Establish and nurture partnerships with local government, chambers of commerce, and community organizations. 5.Marcom Campaign Management: Plan and execute marketing communications (marcom) campaigns to engage residents and visitors effectively. 6.Data Analysis: Collect and analyze marketing data to evaluate the effectiveness of campaigns and make necessary adjustments.
- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms
Responsibilities: - Thoroughly understand local gaming market trends, competitive landscapes, and potential business opportunities, and formulate effective market expansion strategies to increase the game's market share in Eastern Europe and Central Asia. - Actively seek, identify, and establish connections with potential partners in EECA. Proactively promote our game and reach cooperation intentions. - Identify and evaluate local traffic channels in the EECA region. This includes exploring various online digital advertising platforms to drive user acquisition and increase brand awareness. - Build and maintain positive relationships with relevant local authorities in EECA. Keep abreast of government policies and regulations related to the gaming industry, and ensure that our operations are in compliance. - Set and strive to achieve business expansion goals in EECA, including the growth of key indicators. - Assist in formulating and implementing market promotion plans in EECA to enhance the popularity and reputation of the company's products.
1. Market Analysis - Understand the dynamics of the Vietnamese gaming market; regularly track product information, content updates, and marketing approaches of leading titles in the market. - Compile and deliver competitive product and marketing case analysis reports to support localization strategy and provide strategic direction. 2. User Insights - Understand local culture from the player's perspective and provide deep local insights (cultural preferences and taboos, player behavior, channel preferences, etc.) to inform marketing campaigns, product iteration, and content direction. 3. Local Market Execution - Coordinate with local partners and teams in Vietnam to implement and review regional marketing strategies. - Build and maintain a strong local network and leverage local market resources effectively based on business needs. - Responsible for planning and executing both online and offline campaigns in Vietnam, as well as establishing and expanding local brand collaborations to drive user growth and long-term brand awareness. - Build and engage official player communities (e.g., Discord, Facebook Groups, Zalo) through highly engaging programs such as exclusive rewards, UGC campaigns, and campus partnerships; collect player feedback from communities to support publishing strategy optimization.