美团Keeta-Senior Marketing Executive - Social Media
任职要求
• Bachelor’s degree in Marketing, Communications, or a related field. • 2-3 years of experience in marketing, particularly in social media and content management. Less experience will be considered for the Marketing Executive role. • Familiarity with social media analytics and tools. • Strong written and verbal communication skills, with an interest in copywriting and a creative mindset. • Ability to work collaboratively and manage multiple tasks in a fast-paced environment. • Basic knowledge of digital marketing and advertising strategies is a plus.
工作职责
• Assist in the development and execution of social media and digital marketing strategies to enhance customer engagement. Support the creation of short-term and long-term social media plans, contributing to the optimization of action plans. • Manage and grow our social media presence across various platforms, including Instagram, Facebook, and Xiaohongshu. • Collaborate with team members to ensure consistent branding and messaging across all channels. • Monitor social media channels for trends and audience insights, staying informed about the latest tools, trends, algorithms, and best practices. • Cultivating relationships with influencers and online communities to enhance brand reach and engagement.
- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms
- Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition. - Create and execute marketing campaigns to build and strengthen the Keeta brand, driving brand awareness, customer loyalty, and engagement. - Conduct market research and competitor analysis globally to identify emerging trends and opportunities in the food delivery industry, and apply insights to enhance the Keeta brand positioning. - Collaborate with cross-functional teams, including product, operations, and design, to ensure consistent brand messaging and brand representation across all touch points. - Develop and maintain brand guidelines and standards to ensure cohesive brand identity and voice.- Oversee the development and execution of branding and creative assets, including advertising materials, packaging, website content, and social media content, to ensure alignment with the brand strategy. - Monitor and analyze brand performance metrics, such as brand awareness, perception, and customer sentiment, and provide data-driven recommendations for brand optimization. - Manage marketing budgets allocated to brand management activities and ensure efficient allocation of resources. - Stay up-to-date with industry developments, market trends, and best practices in brand management to drive continuous improvement and innovation.
Key Responsibilities Strategic Planning & Brand Positioning • Develop and execute integrated marketing communication plans aligned with business goals • Craft compelling narratives and communication strategies that reinforce brand equity • Oversee the creation and rollout of campaigns across ATL, BTL, and digital channels • Collaborate with internal teams (product, operations, CRM, etc) to ensure messaging consistency Content & Creative Management • Lead the creative briefing process with internal and external creative agencies • Review and optimize key visuals, video content, and copy to ensure alignment with brand tone • Oversee content calendars across digital and offline channels (social, app, OOH, etc.) Media & Campaign Execution • Coordinate with media agencies on campaign strategy, execution, and performance tracking • Monitor media plans across all channels (digital, OOH, radio, and influencer collaborations) • Manage timelines, budgets, and deliverables to ensure campaign efficiency Performance & Reporting • Track KPIs, engagement, and brand sentiment across platforms • Provide campaign performance reports and insights to senior leadership • Recommend optimizations and A/B testing opportunities based on results
1.Lead merchant-side analysis for food delivery business, supporting frontline operations in business understanding, marketing campaigns, product experience optimization, merchant research, and strategy formulation to enhance operational efficiency. 2.Identify business needs and build scalable indicator systems for scenarios including performance analysis, business monitoring, and team management. Design and maintain data dashboards and data products to improve data accessibility for cross-functional teams. 3.Conduct deep-dive analysis using advanced analytics tools/methods to uncover actionable insights, identify growth opportunities, and address critical business challenges to drive optimization. 4.Deliver thematic studies to provide data-driven recommendations for executive decision-making, product roadmaps, and business strategies. 5.Collaborate with cross-functional teams (Operations, Product, Engineering, Algorithms) to execute data-driven strategies and ensure measurable business impact. 1.负责外卖业务商家侧分析，支持前线的业务理解、营销活动、产品体验、商家研究、策略制定等，提升整体运营效率； 2.洞察业务需求，建设在经营分析、业务监控、团队管理等不同场景下的指标体系，搭建和维护数据看板，建设数据产品，提升前后线团队的数据使用效率和便捷性； 3.深入理解业务，运用数据分析工具和方法，挖掘数据背后信息，产生业务洞察，发现机会点，回答业务的关键问题，驱动业务优化迭代； 4.通过专题分析，对具体业务问题进入深入分析，为公司运营决策、产品方向、业务策略提供专业意见和信息输入； 5.与前线、运营、产品、算法、技术等团队协同合作，推进策略的落地执行，为业务结果负责。