美团Keeta-CM城市经理-拉美

通过精准的目标设定、进度追踪、绩效与激励抓手，确保SMB销售团队高效达成目标。 1.目标承接与策略联动：根据商分目标及供给组的大策略，承接并落实SMB团队的销售目标。与商分团队紧密配合，分析制定的目标是否合理并提出优化建议，确保目标符合SMB团队的实际情况，并且具有可操作性。 2.目标设定与分解：在明确核心目标后，将销售目标具体分解到CM/BDM/BD，确保目标清晰且可执行。 3.目标进度管理与监控：定期追踪SMB团队目标进度，监控各项销售活动的执行情况。识别目标达成风险，及时联动相关方调整策略或行动计划，解决实施过程中遇到的困难，确保目标的达成。 4.绩效与激励管理：利用绩效管理体系与销售激励赛，提升团队士气，激发销售人员的动力，帮助目标达成。 5.持续优化目标管理流程：根据SMB团队的实际执行情况，不断优化目标设定、进度管理和绩效评估流程，提升目标管理的效率，为SMB团队持续达成销售目标提供保障。 【English version】 Through precise goal setting, progress tracking, and performance and incentive mechanisms, ensure that the SMB sales team efficiently achieves their targets. 1.Goal Inheritance and Strategy Alignment：Based on the business unit goals and the supply team’s overall strategy, inherit and implement the SMB team’s sales targets. Work closely with the business unit team to assess whether the set goals are reasonable and provide optimization suggestions, ensuring the targets are aligned with the SMB team’s reality and are actionable. 2.Goal Setting and Breakdown：Once the core goals are defined, break down the sales targets into specific, actionable goals for CM/BDM/BD, ensuring that the targets are clear and executable. 3.Progress Tracking and Monitoring：Regularly track the progress of the SMB team’s goals and monitor the execution of various sales activities. Identify risks to target achievement and promptly collaborate with relevant parties to adjust strategies or action plans to overcome obstacles, ensuring goal completion. 4.Performance and Incentive Management：Utilize the performance management system and sales incentive programs to boost team morale, motivate sales personnel, and drive target achievement. 5.Continuous Optimization of Goal Management Processes：Based on the actual performance of the SMB team, continuously optimize the goal setting, progress tracking, and performance evaluation processes to improve the efficiency of goal management and ensure the SMB team’s ongoing success in reaching sales targets.

1.数据分析：对Keeta投放增长进行数据分析，重点关注用户增长和留存等关键指标，提供数据驱动的洞察和决策建议。 2.指标体系构建：构建和迭代增长指标体系和目标管理机制，开发数据可视化系统，为业务增长提供洞察和分析支持。 3.业务协作：与产品、战略、市场和研发等部门紧密合作，实施项目并提升整体业务表现。 4.决策验证：设计A/B测试和因果推断模型，验证业务优化和决策结论，提供高效的分析方法。 5.异动归因分析：分解和诊断业务增长的驱动因素，调查数据异常，并开发自动归因工具。 6.工具与方法开发：总结和提炼增长分析方法论，开发数据效率工具。

1、Design multi-objective optimization strategies adapting to business phases (e.g., prioritizing fulfillment experience with cost constraints in early stages) to enhance rider efficiency and maintain SLA competitiveness.根据不同业务发展阶段进行多目标优化设计，如初期以履约体验为核心目标、成本为约束条件，持续提升骑手工作效率与保证SLA具备市场竞争力 2、Lead Middle East fulfillment solutions by developing country-specific strategies based on local SLAs, validating through experiments, and scaling successful models across regions.主导中东地区履约解决方案设计，针对不同国家市场环境及SLA需求制定差异化策略，通过实验设计验证方案有效性，关注标准 化能力建设，推动成功模式跨区域推广 3、Manage timeliness metrics including rider assessment systems and load balancing, designing incentive rules to ensure cost-effective, user-perceivable delivery performance.负责时效类指标管理，包括骑手考核体系搭建与负载均衡优化，重点设计时效考核奖惩规则以确保成本约束下时效类指标具备市场竞争力，且用户有感知 4、Optimize rider app interactions by translating complex strategies into actionable guidance, reducing cognitive load through intuitive interfaces.设计骑手端交互展示策略，将复杂策略指令转化为骑手执行的行为指引，通过App界面优化持续降低骑手理解成本与操作门槛

Diagnose and resolve supply-demand imbalances, identify key strategies, validate effectiveness with cross-functional teams, and scale solutions across cities.负责供需失衡场景的问题诊断与拆解，识别可影响的关键策略，联动商分、产研等团队验证策略有效性，并跟进在更多城市的规模复用 Collaborate on cost-effective localized campaign designs, build global efficiency metrics, monitor configurations, and identify underperforming cities.协同产品设计钱效更高且符合各城市运营情况的新活动形式，建设适用于各国的活动效率评价体系，监控各国/城活动配置效率，并定位问题城市提供 Develop systematic surge-order capabilities for merchants/regions, establish quality evaluation frameworks, and optimize experience with minimal scale loss.构建商家及区域维度的系统爆单能力，建设适用于各国的爆单质量评价体系，在最小化规模损失的前提下保障体验最优 Build rider scheduling tools with platform monitoring, design shift strategies for peak hours, and ensure stable delivery performance under timeliness constraints.建设骑手排班可选、平台可监控的产品能力，设计有效排班策略并协同前线落地，对分时段（尤其是压力时段）的体验稳定性负责，以骑手时效指标为约束条件。