美团Keeta-商业分析师(目标策略与绩效)
任职要求
1. 具备优秀的数据分析和业务建模能力,能够熟练使用数据提取和分析软件,具有扎实的数理统计基本功者优先 2. 具备良好的商业洞察及严谨的逻辑思维,能完成问题的拆解并独立分析…
工作职责
1. 绩效考核体系设计:基于业务发展阶段和战略导向,建立并持续优化各业务模块的绩效考核方案,协同运营团队完成整体绩效 2. 绩效考核目标制定:结合业务发展规划和外部环境洞察,为B端运营团队制定并拆解业务目标,落地监控、复盘,发现问题并推动业务策略迭代 3. 业务策略专项评估:定期开展业务专题分析,沉淀业务经营规律变化的认知,支持预算模型和关键假设的持续优化,支持绩效考核规则的迭代,提升绩效对前线的牵引力和对战略目标的承接性 4.完善绩效管理流程,推动绩效工具提效,协同运营团队完成目标策略及绩效方案的宣导和落地
1. 负责销售全流程数据监控、分析工作,洞察业务增长点,并能及时定位和预警业务存在的问题和风险点,提供策略方向和改善建议; 2.深入理解业务经营规划和业务模式,通过销售绩效考核与激励方案的设计,建立与业绩目标和经营导向高度契合的正向驱动机制,保障业务目标达成; 3.建设数据报表,推进业务数据产品的建设,提升销售及运营团队的运行效率。 1. Responsible for end-to-end sales data monitoring and analysis, identifying business growth opportunities, promptly detecting and alerting potential issues/risks, and providing strategic recommendations for improvement. 2.Gain a deep understanding of the business operational strategy and model, and design sales performance evaluation and incentive programs to establish a positively-driven mechanism that aligns closely with performance goals and operational objectives, ensuring the achievement of business targets. 3.Build data dashboards/reports, drive the development of business data products, and enhance the operational efficiency of sales and operations teams.
Keeta is an independent brand of Meituan, the world's largest tech-driven retail company. We focus on food and consumer product delivery services in international markets with the mission: "We help people eat better, live better".Established in March 2010, Meituan has helped transform the supply and demand of service and product retail across the digital landscape.As Meituan and Keeta continue to increase R&D investment and advance in new technologies, we uphold a customer-centric approach, working with our partners to provide quality services to customers. 1. 负责Keeta实时调度系统中关键模型的建模与优化,针对即时配送实时调度问题存在的多目标、不确定性、动态性与超大规模等特点,综合使用机器学习、深度学习、强化学习、因果推断等技术手段进行多场景联合优化,持续创新迭代,提升人单匹配决策质量。建模方向包括但不限于:ETA预估、路径规划和时间预估、供需预测、转化预估、订单难度及接单意愿刻画、定价、骑手活动优化等。 2. 针对即时配送领域特点,颠覆创新传统供应链物流技术体系,探索即时配送履约新模式,提升降本增效天花板。
1、基于业务目标要求,制定长短期补贴/渠道市场预算投入规划,统筹各类资源策略保障规划落地 2、剖析用户交易行为,洞察不同补贴工具/补贴项目对交易增长的驱动作用,调优补贴分配,牵引业务策略迭代 3、负责各类资源项目的效率评估,关注新工具的潜力,找到高效投入的机会点 4、参与重要补贴及营销项目的目标制定、实验设计、过程监控、效率及效果评估,推动项目按规划落地