美团商家自营销运营 Merchant Self-Marketing Operation Manager
任职要求
1. 有至少两年的产品运营经验。熟悉从产品开发、产品运营、到产品迭代的标准内部流程。At least two years of product operation experience. Familiar with the standard internal processes from product development, product operation, to product iteration. 2. 对电商平台商家侧业务较为熟悉。熟悉外卖行业者优先。Familiar with the merchant-side operations of e-commerce platforms. Priority given to those with experience in the food delivery industry. Priority given to those familiar with merch…
工作职责
1. 负责商家自营销指标运营相关的的策略产出和运营工作。Responsible for strategy development and operational execution related to merchant self-marketing performance metrics. 2. 了解行业内通用产品解决方法，洞察商家需求，推进商家营销工具的产出和持续的产品功能优化。Understand industry-standard product solutions, gain insights into merchant needs, and drive the development of merchant marketing tools along with continuous product feature optimization. 3. 建立日常运营机制，不断提升相关产品的使用量和使用效果。Establish daily operation mechanisms to continuously improve the usage and effectiveness of related products.
本岗位负责跨境B2B交易保障&售后解决方案设计及运营 1、研究竞对体验（Temu、亚马逊、1688等）及通过VOC及用户调研等方式洞察消费者在交易链路中针对交易保障、售后体验上的诉求、痛点、机会点等，并基于用户核心诉求，规划及设计匹配业务增长的用户心智（定制保障、上门安装、维修等）； 2、针对复杂售后场景设计相应的解决方案（如预售场景、定制品、设备、跨境物流清关&派送异常），作为业务Owner协同联合产品、服务团队、服务商等形成解决方案并落地，打造极致体验，提升用户转化&留存； 3、围绕国家差异、行业差异、人群差异等视角设计商家服务能力提升运营策略，搭建运营数据指标体系，设计相关牵引机制，不断提升商家履约及服务水平； 4、数据驱动优化 监控商家履约、售后体验、售后成本等关键指标（如发货时效、发货率、送达率、退款率、赔付成本、用户满意度），定期输出分析报告并提出改进建议。 This position is responsible for the design and operations of cross-border B2B transaction protection and after-sales solutions. Competitor Experience Research & User Insights: Study competitor experiences (such as Temu, Amazon, 1688, etc.), and leverage VOC (Voice of Customer) and user research to uncover consumer needs, pain points, and opportunities in the transaction flow related to transaction protection and after-sales experience. Based on core user needs, plan and design user awareness and expectations aligned with business growth (such as customized guarantees, on-site installation, maintenance, etc.). Solution Design for Complex After-sales Scenarios: Develop tailored solutions for complex after-sales situations (e.g., pre-sale scenarios, customized products, equipment, cross-border logistics, customs clearance, and delivery exceptions). Act as the business owner to collaborate with product, service teams, and service providers to formulate and implement effective solutions, creating optimal experiences and driving user conversion and retention. Merchant Service Capability Enhancement: Develop operational strategies to improve merchant service capabilities by considering country differences, industry characteristics, and customer segmentation. Build an operational data indicator system and establish relevant incentive mechanisms to continually enhance merchant fulfillment and service levels. Data-driven Optimization: Monitor key metrics such as merchant fulfillment, after-sales experience, and after-sales costs (including shipping timeliness, shipping rate, delivery rate, refund rate, compensation cost, and customer satisfaction). Regularly produce analytical reports and propose improvement recommendations.
As the Key Account Management Lead, you will be responsible for leading and guiding one key account management team in building and maintaining strong, long-lasting relationships with our brand partners. You will oversee the development of key account plans, negotiate commertial terms, and and enhance their performance on our platform through exceptional merchants services. This role will report to the Head of Key Account. Job description: 1. Business Development and Negotiation: Lead team to build and strengthen relationships with key brand partners through key engagement and negotiation of mutually beneficial agreements; Utilize exceptional communication skills to interact effectively with senior executives, understanding their needs and aligning our services to their strategic goals. 2. Key Account Planning and Execution: Develop and implement a comprehensive key account management strategy that aligns with both company's business goals and brand partners' objectives; Allocate resources effectively to support strategic initiatives and maximize ROI for both the company and our partners; Regularly assess partner performance to optimize their success on our platform through data analysis. 3. Leadership and Team Management: Lead the key account management team by setting clear objectives, providing guidance, and offering professional development opportunities; Define and track key performance indicators (KPIs) for the key account managers to measure success and drive team performances; Foster a culture of excellence and accountability within the team, ensuring all members are equipped to meet and exceed their goals. 4. Cross-functional Collaboration: Collaborate closely with operations, product managers, marketing, customer service, and finance teams to deliver a cohesive and superior service to brand partners. 作为大客户管理部门负责人，领导和指导大客户管理团队，建立和维护与我们重点餐饮品牌合作伙伴的关系，并通过优质的商家服务为双方带来持续增长。该职位直接汇报给 KA 团队负责人。 职位描述： 1、商务合作和谈判：领导团队与重点餐饮品牌建立共赢的战略合作关系；能够有效地与餐饮品牌的高级管理层互动，了解他们的需求，并使我们的服务与他们的战略目标一致。 2、大客户运营策略规划与执行：制定与公司业务目标和品牌合作伙伴目标一致的大客户发展策略；能够有效分配资源以支持策略达成，并为公司及合作伙伴创造最大化的收益；通过数据分析定期评估业绩表现，不断优化品牌运营策略并驱动他们在平台上获得增长和收入。 3、大客户团队管理：为大客户经理设定明确的目标和发展机会；定义并跟踪大客户经理的关键绩效指标，有效衡量团队的绩效表现并推动达成更好的结果；培养追求卓越的团队，提供有效指导，确保所有成员都有能力达成目标并超出预期。 4、跨部门协作：与运营、产品、营销、客服和财务团队紧密合作，共同为品牌合作伙伴提供优质的服务。
As the Strategic Account Management Lead, you will be responsible for leading and guiding the key account management team in building and maintaining strong, long-lasting relationships with our brand partners. You will oversee the development of strategic account plans, negotiate commertial terms, and and enhance their performance on our platform through exceptional merchants services. Job description: 1. Business Development and Negotiation: Lead team to build and strengthen relationships with key brand partners through strategic engagement and negotiation of mutually beneficial agreements; Utilize exceptional communication skills to interact effectively with senior executives, understanding their needs and aligning our services to their strategic goals. 2. Strategic Account Planning and Execution: Develop and implement a comprehensive key account management strategy that aligns with both company's business goals and brand partners' objectives; Allocate resources effectively to support strategic initiatives and maximize ROI for both the company and our partners; Regularly assess partner performance to optimize their success on our platform through data analysis. 3. Leadership and Team Management: Lead the key account management team by setting clear objectives, providing guidance, and offering professional development opportunities; Define and track key performance indicators (KPIs) for the key account managers to measure success and drive team performances; Foster a culture of excellence and accountability within the team, ensuring all members are equipped to meet and exceed their goals. 4. Cross-functional Collaboration: Collaborate closely with operations, product managers, marketing, customer service, and finance teams to deliver a cohesive and superior service to brand partners. 作为大客户管理部门负责人，领导和指导大客户管理团队，建立和维护与我们重点餐饮品牌合作伙伴的关系，并通过优质的商家服务为双方带来持续增长。 职位描述： 1、商务合作和谈判：领导团队与重点餐饮品牌建立共赢的战略合作关系；能够有效地与餐饮品牌的高级管理层互动，了解他们的需求，并使我们的服务与他们的战略目标一致。 2、大客户运营策略规划与执行：制定与公司业务目标和品牌合作伙伴目标一致的大客户发展策略；能够有效分配资源以支持策略达成，并为公司及合作伙伴创造最大化的收益；通过数据分析定期评估业绩表现，不断优化品牌运营策略并驱动他们在平台上获得增长和收入。 3、大客户团队管理：为大客户经理设定明确的目标和发展机会；定义并跟踪大客户经理的关键绩效指标，有效衡量团队的绩效表现并推动达成更好的结果；培养追求卓越的团队，提供有效指导，确保所有成员都有能力达成目标并超出预期。 4、跨部门协作：与运营、产品、营销、客服和财务团队紧密合作，共同为品牌合作伙伴提供优质的服务。
对商户质量，活跃与单产负责。 -签约规划。分析商户表现，识别并规划商户在不同维度下的商户增长方向，引导BD团队高效获取价值商户。 -运营政策。通过运营政策调整，引导商户实现高质量的信息呈现，解决商户问题，促进商户活跃与单产提升，确保商户在平台健康运营。 -商户营销。制定商家营销策略，撬动商家补贴资源投入，联动BD团队推动落地。 -蜂窝竞争。建立作战地图，制定优质商户独家策略，商户活动对标，提升蜂窝市占。 -协同配合。与D侧协同供需平衡，优化配送体验。