美团Sales Operation Manager (SMB)
任职要求
1.经验:2 年以上商户运营、营销活动、销售运营经验; 2.数据分析能力:熟练使用各种分析软件,能够进行多维度分析,做出明智的商业判断; 3.市场洞察力:对市场和行业信息敏感,能捕捉发展趋势并制定策略; 4.项目管理能力:善于沟通和表达,有较强的协调能力、团队意识和组织能力; 5.英语/葡萄牙语可作为工作语言。 Job Requirements - You'll need to have: 1. Experience: more than 2 years of experience in merchant operations, promotion preparations, and sales team operations. 2. Data analysis skills: proficient with various analysis software, capable of conducting multi-dimensional analysis and making informed business judgments. 3. Market insight: information sensitivity to the market and industry, able to capture development trends, and formulate strategies. 4. Project management ability: good at communication and expression, strong coordination, team consciousness, and organizational ability. 5. English or Portuguese can be used as working languages. 具备以下条件优先 1.有食品外卖行业和本地服务行业经验者优先; 2.熟练使用 SQL 或其他数据分析工具; 3.有商家运营/策略运营/产品运营/商业分析经验者优先。 Additional - The following are preferred : 1. Experience in the food delivery industry and the local-based service industry is preferred. 2. Proficient in using SQL or other data analysis tools. 3. Experience in merchant operations/strategy operations/product operations preferred.
工作职责
1.销售流程优化:熟悉SMB品牌团队BD“找约谈签上运”全流程和作业痛点,建立标准化运营流程,提高团队运营效率; 2.销售工具建设:识别制约销售人效提升的关键点,推动产研团队搭建销售工具并落地应用; 3.商家工具建设:识别商家需求和痛点,推动商家端产品能力优化,帮助商家线上运营提效; 4.项目管理:以项目管理方式,保障关键业务流程和产品能力可有效落地执行,充分调动策略、产品、OB团队资源,驱动SMB品牌团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Sales Process Optimization: Understand the whole BD process and operation pain points of the SMB team, promote the production and research team to build sales tools, establish a standardized operation process, and improve the team's operational efficiency. 2. Sales Tool Development: Identify key points that constrain sales productivity improvement, and drive the product and research teams to develop and implement sales tools. 3. Merchant Tool Development: Identify merchant needs and pain points, and promote optimization of merchant-side product capabilities to enhance online operational efficiency for merchants. 4. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.
1.销售目标管理:对SMB团队业务目标进行拆解,梳理并定义影响销售团队达成目标的关键销售指标,建立目标管理指标体系,通过高效的数据工具和组织机制管理SMB团队日/周/月维度销售目标; 2.经营分析:基于行业、竞争和商家信息输入,洞察SMB商家增长与竞争机会点; 3.制定销售策略:通过经营分析及探查,识别业务增长机会,制定销售策略及前线执行路径; 4.项目管理:以项目管理方式,保障业务关键目标及策略可有效落地执行,分析并敏捷判断SMB团队目标达成的可行性及风险,充分调动策略、产品、运营团队资源,驱动SMB团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Sales Target Management: Break down the SMB team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SMB team’s daily, weekly, and monthly sales goals. 2. Operational Analysis: Utilize inputs from industry, competitive, and merchant information to gain insights into franchise brand growth and competitive opportunity points. 3.Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 4. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.
1. 负责销售全流程数据监控、分析工作,洞察业务增长点,并能及时定位和预警业务存在的问题和风险点,提供策略方向和改善建议,建设数据报表,推进业务数据产品的建设,提升销售及运营团队的运行效率; 2. 重点专项分析:根据数据分析得出的相关分析结果,协同内外部资源,推进重点项目销售侧落地并不断复盘迭代拿结果; 3.深入了解销售业务,持续跟进业务动作,建立多维度业务策略诊断体系,发现和定位当前业务存在的问题,为业务决策提供支撑。 1. Responsible for sales of the whole process of data monitoring, analysis, insight into business growth points, and can timely locate and early warning of business problems and risk points, to provide strategic direction and improve the proposal; construction of data reports, to promote the construction of business data products, to enhance the operational efficiency of the sales and operations team. 2. Focus on special analysis: based on analysis results derived from data, collaborate with internal and external resources to promote key projects and drive sales. Continuously review and iterate to improve the results. 3. In-depth understanding of the sales business, continue to follow up on business actions, establish a multi-dimensional business strategy diagnosis system, discover and locate the current business problems, and provide support for business decision-making.
1.以大区经理为客户,与大区经理共背SMB增长、盈亏、竞争目标,负责本区域的销售目标/过程管理、销售策略规划、总部关键项目的上传下达等; 2.销售目标管理:对SMB团队业务目标进行拆解,梳理并定义影响销售团队达成目标的关键销售指标,建立目标管理指标体系,通过高效的数据工具和组织机制管理SMB团队日/周/月维度销售目标; 3.经营分析:基于行业、竞争和商家信息输入,洞察SMB商家增长与竞争机会点; 4.制定销售策略:通过经营分析及探查,识别业务增长机会,制定销售策略及前线执行路径; 5.项目管理:以项目管理方式,保障业务关键目标及策略可有效落地执行,分析并敏捷判断SMB团队目标达成的可行性及风险,充分调动策略、产品、OB团队资源,驱动SMB团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Jointly accountable with Regional Managers for SMB growth, profitability, and competitive targets; responsible for regional sales goal/process management, sales strategy planning, and bidirectional communication of HQ critical initiatives. 2. Sales Target Management: Break down the SMB team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SMB team’s daily, weekly, and monthly sales goals. 3. Operational Analysis: Utilize inputs from industry, competitive, and merchant information to gain insights into franchise brand growth and competitive opportunity points. 4. Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 5. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.
【中文版】 通过机制建设与工具产品化,提升沙特SMB销售团队的业务效率与流程管理能力,保障销售策略的有效执行与落地。 1.销售行为研究与问题洞察:围绕销售主路径“找-约-谈-签-上-运”,深入一线开展调研与分析,梳理不同角色(销售/销售管理者,中国/Local)的作业流程与时间分配,识别高频低效环节,提出具备可行性的效率优化方案; 2.标准化流程与动作机制搭建:结合业务场景,搭建关键销售流程与动作规范,同时平衡一线业务灵活性,明确各环节的操作指引与节奏管理机制,推动流程标准化、执行可控化; 3.人效指标体系建设:与优化建立并持续优化销售人效评估体系,监测关键效率指标,分析差异与提升空间,制定改进方案并推动落地,支持销售团队持续提效; 4.流程工具产品化与落地推广:推动关键流程与动作的系统化沉淀,与产品、技术团队协作完成流程工具的设计与上线,负责前线使用推广与反馈收集,确保产品工具真正服务销售一线、提升作业效率。 【English version】 Through mechanism building and tool productization, improve the business efficiency and process management capabilities of the Saudi SMB sales team, ensuring the effective execution and implementation of sales strategies. 1.Sales Behavior Research and Insight Identification:Focusing on the core sales path of "Find - Meet - Pitch - Sign - Deliver - Operate," conduct in-depth field research and analysis to map out workflows and time allocations for different roles (sales/sales managers, China/Local). Identify high-frequency inefficiencies and propose feasible optimization solutions to improve sales efficiency. 2.Standardized Process & Action Mechanism Design:Based on business scenarios, design and standardize key sales processes and action guidelines, while balancing the flexibility required by frontline sales teams. Clearly define the operational guidelines and rhythm management mechanisms at each stage, promoting the standardization of processes and the controllability of execution. 3.Sales Productivity System Development & Optimization:Build and continuously optimize the sales productivity evaluation system. Monitor key efficiency metrics, analyze gaps and areas for improvement, and formulate targeted action plans to enhance overall sales performance. 4.Process Tool Productization & Deployment:Promote the systematization of key sales processes and actions, collaborating with product and technology teams to design and launch process tools. Lead the adoption of these tools by frontline teams, collect feedback, and ensure that the tools truly serve the sales team, enhancing operational efficiency.