美团Strategy Research Associate
任职要求
1. 本科及以上学历，工商管理、金融、会计、经济学等商业相关专业优先； 2. 3年以上互联网战略分析、战略咨询、投资、投行等相关经验，有餐饮、零售、外卖行业研究经历者优先； 3. 拥有敏锐的商业嗅觉、结构化思维能力、良好的口头和书面表达能力、自我驱动和独立思考能力、良好的数据分析能力、较成熟的项目管理和团队协作经验； 4. 英文可以作为工作语言。 Job Requirements: 1. Bachelor's degree or higher, preferably in Business Administration, Finance, Accounting, Economics, or a related field. 2. Minimum of three years of relevant experience in internet strategy research, strategic consulting, investment, or investment banking; experience in the restaurant, retail, or food delivery industries is preferred. 3. Strong business acumen, structured thinking, excellent verbal and written communication skills, self-motivation, independent thinking, data analysis capabilities, and proven project management and teamwork experience. 4. Must have proficiency in Portuguese; fluency in English is required; fluency in Chinese is a plus.
工作职责
1. 研究全球头部外卖玩家的业务板块、地理布局、资金实力、策略打法，对全球外卖行业格局和竞争形势形成清晰判断，并基于判断提出有效的发展战略和竞争策略，支持Keeta管理层的资源分配、组织架构、资本运作等重大决策； 2. 参与Keeta开拓新国家的案头研究、实地调研、战略制定，探索并评估公司战略拓展新区域的可行性及实现路径，结合事实和分析，对特定国家的行业、竞争、运营难度等方面给出客观的判断，以协助Keeta管理层做出决策； 3. 理解餐饮、外卖行业，洞察行业发展规律，对于相关的即时零售、餐饮SaaS等方向的新机会、新模式保持紧密跟踪，探索并评估战略级新方向的可行性及实现路径，以协助Keeta管理层做出决策、协助业务落地。 Job Responsibilities: 1. Research the business segments, geographic distribution, financial strength, and strategic approaches of leading global food delivery companies, forming a clear understanding of the industry and competitive landscape. Based on this analysis, propose effective development and competitive strategies to support management in key decisions such as resource allocation, organizational structure, and major corporate actions. 2. Conduct desk research, field research, and strategy development for expansion into new markets, evaluating the feasibility of strategic growth in new regions. Provide objective assessments of industry dynamics, competition, and operational challenges in specific countries to assist management in decision-making. 3. Analyze the restaurant and food delivery industries, identify industry trends, and monitor emerging opportunities in related sectors such as quick commerce and restaurant SaaS. Explore and evaluate the feasibility of new strategic directions to support management in decision-making and business implementation.
- Lead the creation and implementation of SEO-driven marketing content, including digital ads on Linkedin and Google to enhance online visibility and attract institutional clients to TradingFront - Author thought-leadership articles and conceive white papers to position the company as a leader in the institutional finance space - Develop and execute marketing strategies aimed at increasing market share, improving customer engagement, and achieving high ROI - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement marketing campaigns aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities
1. Sales Target Management: Break down the sales team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the sales team’s daily, weekly, and monthly sales goals. 2. Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 3. Project Management: By utilizing project management, ensure the successful implementation of key business goals and strategies. Analyze and assess the feasibility and risks associated with the sales team's objectives. Mobilize resources from the strategy, product, and operations teams to effectively support the sales team in achieving its business goals. 4. Efficiency Optimization: Understand the whole BD process and operation pain points of the sales team, promote the production and research team to build sales tools, establish a standardized operation process, and improve the team's efficiency. Promote the optimization of product capabilities on the merchant side to help merchants improve efficiency in online operations. 1. 销售目标管理：对销售团队业务目标进行拆解，梳理并定义影响销售团队达成目标的关键销售指标，建立目标管理指标体系，通过高效的数据工具和组织机制管理销售团队日/周/月维度销售目标。 2.制定销售策略：通过经营分析及探查，识别业务增长机会，制定销售策略及前线执行路径。 3.项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断销售团队目标达成的可行性及风险，充分调动策略、产品、OB团队资源，驱动销售团队达成业务目标。 4.效率优化：了解销售团队BD“找约谈签上运”全流程和作业痛点，推动产研团队搭建销售工具，建立标准化运营流程，提高团队运营效率。推动商家端产品能力优化，帮助商家线上运营提效。
1. This role focuses on developing and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the Emerging Markets Commercial team based in Kuala Lumpur. Being a global team, he/she will have opportunities to collaborate with global and local marketing agencies and WorldFirst internal marketing teams across Australia, SEA, China and UK. 2. Marketing strategy & budgeting – Drive emerging markets acquisitions with the objective of growing the business and lowering the cost per acquisition. 3. Online marketing – Partner with our central marketing team to enhance our WorldFirst Emerging Markets website and optimize SEO/SEM results to target the correct client profile. 4. Partnership marketing & events – Drive field marketing activities across Emerging Markets, support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events. 5. Social/ Influencers – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs). 6. Content- Contribute and build content strategy to drive Emerging Markets localized content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels) 7. CRM – Send out daily market updates emailers; support the Commercial team in reviewing email journeys to optimize conversions down the funnel