美团Keeta用户增长leader
任职要求
3年以上互联网用户增长经验，有平台型产品（电商、O2O、双边市场）背景优先； 熟悉增长黑客方法论，具备渠道运营、活动裂变、补贴策略等实战经验； 精通数据分析工具，能通过数据完成归因分析； 对用户心理敏感，擅长通过激励机制设计驱动行为转化； 目标感强，具备从0到1突破增长瓶颈的成功案例。 At least 3 years of experience in internet user growth, preferably with a background in platform products (like e-commerce, O2O, two-sided markets). Well-versed in growth hacking techniques, with hands-on experience in channel operations, virality strategies, and subsidy plans. Proficient in data analysis tools and able to perform attribution analysis using data. Highly attuned to user psychology, skilled at motivating behavior change through incentive design. Goal-oriented, with a proven track record of overcoming growth bottlenecks from scratch. 具备以下条件优先 平台型、交易型产品、千万级用户运营经验、有过成功经验者优先
工作职责
负责Keeta某国用户增长全链路策略，包括新客获取、激活转化、留存复购等核心环节，制定并落地用户增长目标； 主导增长实验（如渠道拉新、裂变玩法、补贴策略），通过AB测试优化获客成本（CAC）与用户生命周期价值（LTV）； 分析用户行为数据，挖掘高潜力渠道，设计增长闭环模型； 搭建用户增长数据看板，监控关键指标，定期输出增长复盘报告； 协同产品、算法团队推动增长工具迭代，提升用户自发传播效率。 In charge of the whole strategy for user growth in a specific country on our platform, including attracting new users, triggering their engagement and conversion, retaining them and encouraging repeat purchases. Also, setting and achieving user growth targets. Leading growth experiments like channel acquisition, viral strategies, and subsidy plans, and fine-tuning the cost of acquiring customers (CAC) and the lifetime value (LTV) of users through AB testing. Analyzing user behavior data to identify high-potential channels and creating a seamless growth model. Creating a user growth data dashboard to keep track of key metrics and regularly providing growth recap reports. Working with the product and algorithm teams to continually improve our growth tools and enhance the efficiency of organic user growth.
1）整体负责Keeta用户提频、补贴提效方向的营销工具和策略能力建设； 2）通过用户洞察、业务阶段关键要素分析，通过但不限于建设券包售卖、会员体系等平台工具能力，对不同分层用户实现差异化策略，持续优化补贴费效并提升用户频次； 3）和业务部门在关键策略上达成一致，并协同对应的资源完成项目的落地和推广覆盖。
1.负责制定用户增长模块（新客运营、老客运营、营销活动等）的发展策略和目标，实现用户数量和单量的增长。 2.负责团队的日常管理和指导，确保团队成员的工作效率和绩效。 3.追踪和分析用户数据，发现用户需求和行为特征，提出优化建议。 4.与产品、市场等部门合作，推动用户增长相关项目的实施和落地。 5.监控竞争对手的用户增长策略和实践，及时调整优化我方策略。
1.负责Keeta某国业务的用户增长，通过拉新、复活及提升次月留存有效的提升月交易用户池 2.通过数据分析和对用户行为、场景的洞察发现增长机会点，定义策略方向 3.通过补贴、漏斗优化、卡券sku设计及营销玩法等方式执行上述策略方向 4.协同产、研、算法团队共同作用于交易用户数的结果达成 1.Responsible for user growth in Keeta's operations in [specific country], effectively increasing the monthly active transaction user pool through new user acquisition, reactivation, and improving next-month retention rates. 2.Identify growth opportunities through data analysis and insights into user behavior/scenarios, defining strategic directions. 3.Execute strategies via subsidies, funnel optimization, coupon/SKU design, and marketing campaigns. 4.Collaborate with product, R&D, and algorithm teams to achieve transaction user targets.
1. 基于用户行为数据，构建分析模型（如用户分群、流失预警、LTV预测），输出增长策略建议； 2. 研究行业趋势与行业标杆动态，通过用户调研，为用户运营的决策提供支撑； 3. 设计AB实验并监控结果，验证策略有效性，推动策略落地执行； 4. 搭建数据看板，进行用户洞察，为C端运营提供决策支持； 5. 协同产品、运营团队，推动数据驱动型文化，优化业务流程。