美团Keeta-项目管理专家-圣保罗
任职要求
1. 3 年以上 PMO 或项目管理相关经验，有大型企业或互联网公司背景者优先，熟悉敏捷（Agile）、瀑布（Waterfall）等项目管理方法，有 PMP、Scrum Master 认证者优先。 More than 3 years of experience in PMO or project management, preferably in large enterprises or internet companies. Familiar with Agile, Waterfall, and other project management methodologies; PMP or Scrum Master certification is a plus. 2. 结果导向 | Result-Oriented：具备强烈的业务推动力，以最终业务成果…
工作职责
1. 推进业务结果 | Drive Business Outcomes 确保所有项目与公司业务目标保持一致，推动项目落地，实现业务增长和效率提升，监控关键项目的执行情况，识别风险并推动解决方案，确保业务目标达成，通过数据分析和绩效管理，量化项目对业务的贡献，优化资源配置。 Ensure all projects align with business objectives, drive implementation, and enhance business growth and efficiency. Monitor key project execution, identify risks, and drive resolutions to achieve business targets.Utilize data analysis and performance management to quantify project impact and optimize resource allocation. 2. 项目管理 | Project Management 负责制定和优化项目管理框架、标准和流程，确保项目按计划推进，组织和主持项目例会，跟进任务进展，推动跨部门协同合作，监督项目的时间、成本、质量和风险，确保高效交付。 Develop and optimize project management frameworks, standards, and processes to ensure smooth project execution. Organize and lead project meetings, track progress, and drive cross-department collaboration. Monitor project timelines, costs, quality, and risks to ensure efficient delivery. 3. 跨部门沟通与协作 | Cross-Functional Communication & Collaboration 作为项目管理的核心协调人，与业务、技术、财务等团队保持紧密沟通，确保信息透明，解决各部门在项目推进过程中遇到的问题，提升整体运营效率，组织跨团队项目培训，提升项目管理能力。 Act as the key coordinator for project management, ensuring communication among business, technology, finance, and other teams. Resolve cross-functional challenges during project execution to enhance overall operational efficiency. Organize cross-team training sessions to improve project management capabilities.
1. 整体负责新商成长策略。Overall responsible for new merchant growth strategy 2. 与前线团队和商家密切合作，收集商家需求和管理需求，并提炼成整体策略，包括运营流程和产品功能的产出。Collaborate closely with frontline teams and merchants to collect merchant and management requirements, and distill them into overall strategies, including operational workflows and product functionalities。 3. 与相关业务团队一同合作，产出完整的产品运营规划。Collaborate with relevant business teams to develop comprehensive product operation plans. 4. 在日常运营中监控产品的商家使用情况，并与多个团队协同合作，推进产品功能的持续迭代，开展产品功能培训和推广，确保产品效果业务目标的达成。Monitor merchant usage of products in daily operations, collaborate with multiple teams to drive continuous iteration of product features, conduct product function training and promotion, and ensure the achievement of business objectives for product effectiveness.
1.销售目标管理：对连锁品牌团队业务目标进行拆解，梳理并定义影响销售团队达成目标的关键销售指标，建立目标管理指标体系，通过高效的数据工具和组织机制管理连锁品牌团队日/周/月维度销售目标； 2.经营分析：基于行业、竞争和商家信息输入，洞察连锁品牌增长与竞争机会点； 3.销售策略拆解：通过经营分析及探查，识别业务增长机会，制定可行的销售策略及前线执行路径； 4.项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断连锁品牌团队目标达成的可行性及风险，充分调动策略、产品、运营团队资源，驱动连锁品牌团队达成业务目标。 What You'll Do: 1.Sales Target Management: Dissect the business objectives for chain brand teams, and identify key sales metrics impacting the achievement of these goals. Develop an objective management indicator system, leveraging efficient data tools and organizational mechanisms to manage franchise brand team sales targets on a daily, weekly, and monthly basis. 2.Operational Analysis: Utilize inputs from industry, competitive, and merchant information to gain insights into franchise brand growth and competitive opportunity points. 3.Sales Strategy Breakdown:Through operational analysis and exploration, identify business growth opportunities, and formulate feasible sales strategies and frontline execution paths. 4.Project Management: Employ project management methods to ensure effective execution of critical business objectives and strategies. Analyze and swiftly assess the feasibility and risks of chain brand team objectives, harnessing resources from strategies, products, and operation team to drive the achievement of business goals for chain brand teams.
品牌策略制定与品牌资产管理 1. 在全球品牌框架下，做好当地外卖品牌策略与资产管理，制定品牌心智策略 2. 基于品牌策略，制定外卖品牌合作资源玩法（含IP、赞助等） 传播策划与媒介策略 1. 制定公司级全年品牌传播日历，提升品牌心智影响力。协同平台活动，基于热点/节点分级，做好年度/季度/月度的品- 牌传播事件策略规划与执行（包含线上/线下市场活动） 2. 为品牌传播制定触达策略（含线上线下媒介打法），制定品牌联合投放机制 3. 作为传播BP，整合各方传播需求，对利于品牌心智成长的产品/活动爆点进行内容生成与传播执行 效果评估与费效管理 1. 做好传播效果监测，做好活动层面、品牌心智层面的效果评估并持续迭代打法。 2. 统筹品牌预算管理并且分配本部分内预算。 Brand Strategy Development & Brand Asset Management 1. Develop localized food delivery brand strategies and manage brand assets within the global brand framework; define and implement brand positioning strategies. 2. Based on brand strategy, design brand partnership models, including IP collaborations and sponsorships. Communication Planning & Media Strategy 1. Develop an annual brand communication calendar to enhance brand awareness and perception. Collaborate with platform campaigns to plan and execute brand communication initiatives (online/offline) on an annual, quarterly, and monthly basis, leveraging key moments and local trends. 2. Design reach and media strategies for brand communication, including both online and offline channels; establish co-branded media investment mechanisms. 3. Act as a communication business partner (BP), integrating cross-functional communication needs and leading content creation and campaign execution for product or event highlights that can enhance brand perception. Performance Evaluation & Cost Efficiency Management 1. Monitor communication performance, evaluate outcomes on both campaign-level and brand-mindshare level, and iterate strategies accordingly. 2. Oversee brand budget planning and allocation within this functional area to ensure efficiency and effectiveness.
1. 商家侧体验策略制定：通过对商家的管理和运营，改善用户交易链路中的商家提供服务环节的交易体验，优化用户交易体验；制定商家在特殊场景的体验保障策略，保障恶劣天气、活动大促等特殊场景和极端天气下的体验保障； 2. 商家体验流程优化：设计和优化产品流程，协同BD、客服、商家、配送的有机串联改善协作效率，高效敏捷治理商家侧体验问题，迭代商家服务能力； 3. 商家治理与平台秩序构建：制定与落地商家治理策略，识别并治理违规行为，梳理并优化平台规则，提高商家合规率与平台信任感。