美团Keeta校招- 沙特C端- 用户运营
任职要求
1.学习能力强，认真负责，注重细节，执行力强； 2.逻辑思维好，对数据敏感，具备较强的获取、分析数据的能力，熟练使用SQL…
工作职责
1.结合用户生命周期，制定差异化补贴策略，建设和迭代运营工具，达成业务目标； 2.落地运营方案，并结合数据分析，完成实验方案的复盘和迭代； 3.对接商分、产研等团队，协调各方资源，推动运营策略落地、产品功能上线； 4.关注竞争对手、行业重要玩家的关键策略，通过市场调研、数据分析等方式，洞察业务增长点；
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.