美团Keeta-新客增长策略负责人-Qatar

Key Responsibilities: 1.Develop and execute user growth strategies to increase both user acquisition and engagement through product and marketing initiatives. 2.Analyze user behavior data to identify trends, uncover opportunities, and create data-backed growth plans. 3.Optimize product features and user experience to improve retention, conversion rates, and overall growth performance. 4.Design and manage user acquisition campaigns, including online and offline channels, to enhance brand awareness and user participation. 1.负责制定并执行用户增长策略，通过产品运营和用户运营手段实现用户数量和活跃度的持续增长。 2.负责分析用户行为数据，了解用户需求和行为特征，提供数据支持并制定相应的用户增长方案。 3.负责优化产品功能和用户体验，提升用户留存率和转化率，推动用户增长。 4.负责制定并执行用户推广计划，包括线上线下渠道的选择和管理，提高品牌知名度和用户参与度。

负责Keeta某国用户增长全链路策略，包括新客获取、激活转化、留存复购等核心环节，制定并落地用户增长目标； 主导增长实验（如渠道拉新、裂变玩法、补贴策略），通过AB测试优化获客成本（CAC）与用户生命周期价值（LTV）； 分析用户行为数据，挖掘高潜力渠道，设计增长闭环模型； 搭建用户增长数据看板，监控关键指标，定期输出增长复盘报告； 协同产品、算法团队推动增长工具迭代，提升用户自发传播效率。 In charge of the whole strategy for user growth in a specific country on our platform, including attracting new users, triggering their engagement and conversion, retaining them and encouraging repeat purchases. Also, setting and achieving user growth targets. Leading growth experiments like channel acquisition, viral strategies, and subsidy plans, and fine-tuning the cost of acquiring customers (CAC) and the lifetime value (LTV) of users through AB testing. Analyzing user behavior data to identify high-potential channels and creating a seamless growth model. Creating a user growth data dashboard to keep track of key metrics and regularly providing growth recap reports. Working with the product and algorithm teams to continually improve our growth tools and enhance the efficiency of organic user growth.

1.基于业务目标要求，制定长短期补贴投入规划，统筹业务方补贴策略保障规划落地； 2.搭建获客投放的效率评估机制，调优资源分配，牵引业务迭代策略； 3.剖析用户交易行为，洞察不同补贴工具/补贴项目对交易增长的驱动作用，调优补贴分配，牵引业务策略迭代； 4.负责各类资源项目的效率评估，关注新工具的潜力，找到高效投入的机会点； 5.参与重要补贴项目的目标制定、实验设计、过程监控、效率及效果评估，推动项目按规划落地。 Job Responsibilities: 1. Develop long and short term subsidy investment plans based on business objectives and coordinate subsidy strategies to ensure plan implementation; 2. Build an efficiency evaluation mechanism for customer acquisition, optimize resource allocation, and drive business strategy iteration; 3. Analyze user transaction behavior, gain insight into the impact of different subsidy tools/promotions on order growth, optimize subsidy allocation, and drive business strategy iteration; 4. Responsible for efficiency evaluation of various resource projects, monitor the potential of new tools, and identify opportunities for efficient investment; 5. Participate in goal setting, experimental design, process monitoring, efficiency and performance evaluation of key subsidy projects to ensure project implementation as planned.

用户行为数据监控与分析 1. 搭建并维护用户转化和留存核心指标体系，覆盖拉新、首单、复购、留存等关键阶段； 2. 实时监控用户行为、补贴工具使用、活动转化路径等数据，识别运营策略中的机会与风险点 补贴策略制定与运营支持 1. 基于用户生命周期与分层模型，制定针对新客、沉默用户、流失用户等群体的差异化补贴策略（如新客立减、满减、返现券等）； 2. 联动产品与B端运营团队配置最优激励方案，设计人群×工具的组合策略，提升激活率与留存转化率。积极协助产研部门优化投放工具和数据基建，提高效果广告的投放效率 策略效果复盘与优化闭环 1. 跟踪每项补贴/激励策略执行结果，输出效果归因、路径分析与ROI评估； 2. 基于复盘结果持续优化激励策略组合，形成标准化的策略评估模型与策略沉淀； 3. 定期输出月/周分析报告，为用户运营策略提供数据支持与优化方向 User Behavior Data Monitoring and Analysis 1. Build and maintain a core metrics system for user conversion and retention, covering key stages such as user acquisition, first orders, repurchase, and retention. 2. Monitor user behavior, subsidy tool usage, activity conversion paths, etc., in real-time to identify opportunities and risks in operational strategies. Subsidy Strategy Development and Operational Support 1. Based on user lifecycle and segmentation models, develop differentiated subsidy strategies for new users, dormant users, churned users, etc. (e.g., new customer discounts, coupons, cashback vouchers, etc.). 2. Collaborate with the product and B2B operations teams to configure optimal incentive plans, design crowd × tool combination strategies, and improve activation and retention conversion rates. Actively assist the product and research team in optimizing delivery tools and data infrastructure to improve the effectiveness of paid advertising. Strategy Review and Optimization 1. Track the execution results of each subsidy/incentive strategy, providing effect attribution, path analysis, and ROI evaluation. 2. Continuously optimize incentive strategy combinations based on review results, forming standardized strategy evaluation models and strategy documentation. 3. Regularly produce monthly/weekly analysis reports to provide data support and optimization directions for user operations strategies.