美团Keeta - Public Relations Executive

We are looking for a dynamic and strategic GCC Public Relations Manager to lead and execute public relations efforts across key GCC markets excluding Saudi Arabia (United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman). The ideal candidate will have deep regional expertise, strong media relationships, and a proven track record of delivering high-impact Public Relations campaigns that drive brand visibility, reputation, and business relevance. Strategy & Planning Develop and implement localized Public Relations strategies tailored to each GCC market in alignment with regional brand objectives. Identify opportunities for thought leadership, brand storytelling, and executive visibility. Media Relations & Communications Build and maintain strong relationships with top-tier media outlets, journalists, and influencers across the GCC. Serve as the primary media spokesperson for GCC markets (excluding KSA). Draft and localize press releases, media kits, Q&As, and messaging documents. Campaign Execution Plan and execute media activations, press conferences, product launches, and Public Relations events. Collaborate with agencies and internal stakeholders to ensure consistent messaging and timely delivery. Monitor and manage reputational risks and proactively address Public Relations issues. Performance & Reporting Track and report on Public Relations KPIs, media coverage, and sentiment analysis. Provide regular market intelligence, competitor analysis, and media insights.

1. 设计并执行骑手分层机制和福利体系，激励骑手提升表现、保持长期合作 2. 设计和执行骑手关怀活动，推动骑手激励计划，通过积极反馈和认可，提高骑手的归属感与忠诚度，定期对关怀行动进行复盘，衡量收益 3. 协助处理骑手投诉、突发事件（如交通事故、用户冲突），提供心理安抚与资源对接。监控舆情，避免骑手负面声音在社交平台发酵，提前介入解决 4. 作为骑手和平台的“桥梁，定期与骑手保持沟通，倾听诉求，建立信任感，提升品牌声誉 5. 确保政府及平台合规要求（证件审核、安全防护、装备佩戴）得到有效落地，配合执法与稽查，维护运营合规底线，确保骑手符合本地劳动法规和平台安全标准 6. 定期分析骑手流失原因、满意度调查结果，输出报告与改进建议。跟踪骑手绩效和活跃度，识别潜在流失群体，提前做干预 1. Design and implement a rider stratification mechanism and welfare system to motivate riders to improve their performance and maintain long-term cooperation. 2. Design and execute rider care activities, promote rider incentive programs, enhance rider sense of belonging and loyalty through positive feedback and recognition, regularly review care actions, and measure benefits. 3. Assist in handling rider complaints and emergencies (such as traffic accidents and user conflicts), provide psychological comfort and resource coordination. Monitor public opinion to prevent negative voices from riders from fermenting on social platforms, and intervene in advance to resolve the issue. 4. As a bridge between riders and platforms, regularly communicate with riders, listen to their demands, establish trust, and enhance brand image. 5. Ensure compliance with government and platform requirements (document verification, safety gear usage, equipment checks); support law enforcement and audits to uphold operational compliance, ensure all riders meet local labor regulations and platform safety standards. 6. Regularly analyze the reasons for rider turnover, satisfaction survey results, and output reports and improvement suggestions. Track rider performance and activity, identify potential churn groups, and intervene in advance.

【Government Relations】 Develop and maintain strong relationships with key government officials, agencies, and stakeholders at the local, regional, and national levels, such as GACA, MCIT, TGA, etc. Monitor and analyze policy and regulatory developments affecting UAV operations in Saudi Arabia. 【Policy Advocacy】 Develop and execute strategies to promote policy advancements that support drone delivery services in Saudi Arabia. Actively participate in industry associations and forums to influence the development of UAV-related regulations. 【Regulatory Compliance:】 Ensure the company’s operations comply with all relevant government regulations. Guide regulatory changes and their impact on the business. 【Communication】 Serve as the primary point of contact between the company and government officials. Prepare and deliver reports, presentations, and policy briefs to senior management and government entities. 【Partnership Development】 Identify and develop strategic partnerships with government bodies, industry associations, and other stakeholders to advance the company’s interests. Develop public affairs initiatives that educate stakeholders about the benefits and potential of drone delivery systems.

Role Overview: 1.As the Senior Public Policy Manager for countrywide operations, you will design and execute strategies to build trust with government entities, policymakers, and regulatory bodies. 2.This role is critical to establishing Keeta’s presence, ensuring compliance, and advocating for policies that support our mission. 3.You’ll operate in a lean, cross-functional startup environment, requiring agility, creativity, and the ability to navigate ambiguity. Key Responsibilities: 1.Develop and implement a countrywide government affairs strategy aligned with business priorities. 2.Build and maintain relationships with key government stakeholders at the countrywide, regional, and municipal levels. 3.Monitor legislative and regulatory developments, providing actionable insights to internal teams. Advocate for policies that foster innovation while mitigating risks to operations. 4.Collaborate with legal, communications, and business teams to align government outreach with company goals. 5.Represent Keeta in industry associations, public forums, and policy dialogues. 6.Proactively address potential regulatory challenges and crisis scenarios. 7.Support the growth of cross-functional teams by providing regulatory guidance in early-stage initiatives.