美团Keeta - GCC Public Relations Manager
任职要求
Bachelor’s degree in Communications, Public Relations, Journalism, or related field. 6–8 years of experience in Public Relations, preferably within the tech, e-commerce, or consumer services sector. Strong network of media contacts across United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman. Exceptional writing, storytelling, and editing skills in English; Arabic is a strong advantage. Ability to work in a fast-paced, matrixed, multicultural environment. Experience managing Public Relations agencies and cross-functional teams.
工作职责
We are looking for a dynamic and strategic GCC Public Relations Manager to lead and execute public relations efforts across key GCC markets excluding Saudi Arabia (United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman). The ideal candidate will have deep regional expertise, strong media relationships, and a proven track record of delivering high-impact Public Relations campaigns that drive brand visibility, reputation, and business relevance. Strategy & Planning Develop and implement localized Public Relations strategies tailored to each GCC market in alignment with regional brand objectives. Identify opportunities for thought leadership, brand storytelling, and executive visibility. Media Relations & Communications Build and maintain strong relationships with top-tier media outlets, journalists, and influencers across the GCC. Serve as the primary media spokesperson for GCC markets (excluding KSA). Draft and localize press releases, media kits, Q&As, and messaging documents. Campaign Execution Plan and execute media activations, press conferences, product launches, and Public Relations events. Collaborate with agencies and internal stakeholders to ensure consistent messaging and timely delivery. Monitor and manage reputational risks and proactively address Public Relations issues. Performance & Reporting Track and report on Public Relations KPIs, media coverage, and sentiment analysis. Provide regular market intelligence, competitor analysis, and media insights.
About the Role We are looking for a strategic, execution-focused integrated senior communication manager to build our content strategy in central marketing team for the Middle East (Mainly United Arab Emirates, Qatar & Kuwait). You will be responsible for crafting high-impact content strategies, driving campaign engagement, and amplifying our presence in a complex, multicultural region. This role is for a "doer" – someone who can identify cultural moments, buzzworthy campaigns, and turn our brand into a regional conversation starter, all while navigating local sensitivities. Key Responsibilities 1. Strategic Brand Engagement Develop hyper-localized content strategies for GCC markets (Mainly United Arab Emirates, Qatar & Kuwait), leveraging cultural insights and consumer behavior Identify and capitalize on high-impact moments (e.g., Ramadan, Saudi National Day, Dubai Shopping Festival) Drive engaging storytelling through owned and earned channels to promote our brand and offers, ensuring alignment with corporate messaging 2. Viral & Buzzworthy Campaigns Conceptualize and execute large-scale campaigns around the year (e.g., gamified promotions, influencer-led challenges) Build an in-house "content engine" capable of real-time, trend-driven marketing Partner with local cultural entities (e.g., sports leagues, entertainment hubs) for authentic, engagement-driving activations 3. Crisis & Reputation Coordination Work closely with the corporate Public Relation team to ensure marketing campaigns align with broader reputation goals Flag potential cultural/religious sensitivities in campaign concepts before launch Monitor public sentiment and adjust campaigns in real-time to avoid missteps 4. Team & Ecosystem Leadership Manage relationships with platforms, and influencers (without overlapping with Corp Public Relation’s remit) Optimize paid and organic content distribution for maximum engagement on a campaign basis
流程优化与线上化建设 诊断现有客服业务流程痛点，设计并推动优化方案落地 主导客服系统（如工单系统、知识库等）的数字化迁移与线上化改造 协同产研团队开发自动化工具，减少人工操作环节 运营策略与数据分析 通过数据建模（SQL/数据表格使用等）分析客服效能、客户满意度等核心指标 输出周期性业务洞察报告，制定可量化的运营改进策略 针对中东地区业务特点，设计本地化服务流程及SOP 跨区域协作 作为BPI接口人，协调中东当地团队完成流程试点与落地 定期开展海外业务调研，识别跨文化服务中的改进机会 优先考虑： 持有Six Sigma/PMP等认证 有中东市场或跨文化团队协作经验 熟悉主流客服系统（Salesforce等）
1）建设并完善GCC新开国的经营管理体系，覆盖指标体系搭建、目标管理、数据监控、结果复盘、专题分析等； 2）支持具体国家进行用户增长、供给策略分析和讨论，结合数据分析及物理世界用户、商家调研，识别机会和风险，沉淀业务认知，并形成关键判断； 3）针对供需经营的难点展开专题研究，输出有洞察力的分析结论，推动关键策略落地及效果衡量，以业务价值创造为导向开展工作
1）结合业务阶段和策略方向，分析区域/国家餐饮生态、市场竞争，制定/迭代GCC新开国家的供给拓展和关键策略规划，并协同相关业务方拉齐认知和策略； 2）通过团队目标以及绩效协同，积极和各团队充分讨论，实现共识策略目标的有效落地 3）制定有效的供给经营评价和监控体系，协同产品和业务建设和追踪BML情况，及时、准确地解读业务进展、问题归因，并提供策略建议 4）通过专项行为对关键业务机会进行分析论证，并跟踪业务策略执行的有效性，为管理层决策提供输入 5）统筹整个供给策略分析团队的工作，招募培养团队成员，建设良好的团队文化，为整个团队的业绩产出负责