美团Keeta-Courier Acquisition Manager
任职要求
1. 3+ years of experience in growth operations, preferably in the gig economy or logistics. 2. Advanced proficiency in data analysis tools to derive actionable insights. 3. Strong project management skills to juggle multiple campaigns and deadlines. 4. A creative mindset for problem-solving and adapting strategies to dynamic markets. 5. Fluency in both Portuguese and English (written and spoken).
工作职责
1. Managing recruitment funnels, from lead generation to onboarding readiness, ensuring compliance with company standards. 2. Developing A/B tests for ad creatives and landing pages to maximise ROI. 3. Providing data-driven insights to stakeholders on market trends, competitor activities, and recruitment bottlenecks.
1. Identify and approach potential partners for offline rider recruitment collaborations. 2. Organise and participate in offline recruitment events and campaigns. 3. Build and maintain strong relationships with partners to expand recruitment channels. 4. Track, analyse, and report on recruitment performance and optimise strategies accordingly. 5. Work closely with the Rider Growth Team to align recruitment activities with business goals.
- Align with the Driver Growth and CRM teams to execute and localize acquisition strategies. - Support City BPs in boosting vehicle-based acquisition and managing key supply KPIs. - Identify and manage new local partnerships that support courier onboarding (vehicle rental, tools, services). - Run referral campaigns (MgM), including proposing reward/target changes and monitoring performance. - Coordinate local activations and represent the Driver Growth team in partner meetings and regional events. - Lead onboarding training sessions and troubleshoot operational issues from the field. - Benchmark competitors' acquisition tactics and partnership structures. - Travel regularly across the region to launch activations and support new city launches with the OL team. - Gather qualitative insights from new couriers and partners to improve funnel conversion. - Map and assess vehicle and OL partner landscape in the region.
1. Establishing governance models to ensure adherence to multi-jurisdictional labour regulations and enterprise risk standards. 2. Leading strategic design of compliance and onboarding ecosystems. 3. Championing cross-functional alignment between legal, operations leadership and other cross-functional teams. 4. Developing and implementing comprehensive safety protocols, including insurance frameworks and rider protection programs, to ensure regulatory compliance and workforce safety. 5. Directing audit intelligence systems with predictive analytics capabilities and root-cause resolution protocols. 6. Pioneering process innovation through automation solutions and data-driven workflow optimisations.
Key Responsibilities: - Develop Growth Strategies: Design and execute innovative growth strategies to scale Keeta's courier network, ensuring a seamless onboarding process for new couriers. - Data-Driven Decision Making: Analyze performance metrics and trends of newly joined couriers to inform strategic decisions that foster growth and enhance operational efficiency. - Courier Life-Cycle Optimization: Scope and implement effective courier early lifecycle strategies to enhance the conversion rates of applicants, improve activation processes, and increase retention of new riders. - Supply Forecasting and Planning: Manage supply targets effectively and develop strategic plans to meet these targets. Implement the necessary infrastructure to ensure courier quality aligns with operational expectations. - Cross-Functional Collaboration: Collaborate with Marketing, Operations, and Product teams to align and implement operational strategies across diverse markets, ensuring cohesive execution and shared goals.