美团Sales Data Analysis Manager(SMB)
任职要求
1. 两年或以上商业分析、销售数据分析相关经验，有头部互联网分析师岗位经历者优先； 2. 优秀的逻辑思维能力，能够对问题进行结构化分析和拆解，具备独立思考、思辨的能力和习惯； 3. 熟练掌握常用的数据分析工具，具有扎实的数理统计基本功； 4. 具备优秀的沟通和协作能力。 1. Two or more years of relevant experience in business analysis and sales data analysis. Experience in a head internet analyst position is preferred. 2. Excellent logical thinking ability, able to perform structured analysis and dismantling of the problem, with the ability and habit of independent thinking and discernment. 3. Good command of commonly used data analysis tools, with solid basic skills in mathematical statistics. 4. Excellent communication and collaboration skills.
工作职责
1. 负责销售全流程数据监控、分析工作，洞察业务增长点，并能及时定位和预警业务存在的问题和风险点，提供策略方向和改善建议，建设数据报表，推进业务数据产品的建设，提升销售及运营团队的运行效率； 2. 重点专项分析：根据数据分析得出的相关分析结果，协同内外部资源，推进重点项目销售侧落地并不断复盘迭代拿结果； 3.深入了解销售业务，持续跟进业务动作，建立多维度业务策略诊断体系，发现和定位当前业务存在的问题，为业务决策提供支撑。 1. Responsible for sales of the whole process of data monitoring, analysis, insight into business growth points, and can timely locate and early warning of business problems and risk points, to provide strategic direction and improve the proposal; construction of data reports, to promote the construction of business data products, to enhance the operational efficiency of the sales and operations team. 2. Focus on special analysis: based on analysis results derived from data, collaborate with internal and external resources to promote key projects and drive sales. Continuously review and iterate to improve the results. 3. In-depth understanding of the sales business, continue to follow up on business actions, establish a multi-dimensional business strategy diagnosis system, discover and locate the current business problems, and provide support for business decision-making.
1.销售流程优化：熟悉SMB品牌团队BD“找约谈签上运”全流程和作业痛点，建立标准化运营流程，提高团队运营效率； 2.销售工具建设：识别制约销售人效提升的关键点，推动产研团队搭建销售工具并落地应用； 3.商家工具建设：识别商家需求和痛点，推动商家端产品能力优化，帮助商家线上运营提效； 4.项目管理：以项目管理方式，保障关键业务流程和产品能力可有效落地执行，充分调动策略、产品、OB团队资源，驱动SMB品牌团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Sales Process Optimization: Understand the whole BD process and operation pain points of the SMB team, promote the production and research team to build sales tools, establish a standardized operation process, and improve the team's operational efficiency. 2. Sales Tool Development: Identify key points that constrain sales productivity improvement, and drive the product and research teams to develop and implement sales tools. 3. Merchant Tool Development: Identify merchant needs and pain points, and promote optimization of merchant-side product capabilities to enhance online operational efficiency for merchants. 4. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.
1.销售目标管理：对SMB团队业务目标进行拆解，梳理并定义影响销售团队达成目标的关键销售指标，建立目标管理指标体系，通过高效的数据工具和组织机制管理SMB团队日/周/月维度销售目标； 2.经营分析：基于行业、竞争和商家信息输入，洞察SMB商家增长与竞争机会点； 3.制定销售策略：通过经营分析及探查，识别业务增长机会，制定销售策略及前线执行路径； 4.项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断SMB团队目标达成的可行性及风险，充分调动策略、产品、运营团队资源，驱动SMB团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Sales Target Management: Break down the SMB team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SMB team’s daily, weekly, and monthly sales goals. 2. Operational Analysis: Utilize inputs from industry, competitive, and merchant information to gain insights into franchise brand growth and competitive opportunity points. 3.Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 4. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.
1.以大区经理为客户，与大区经理共背SMB增长、盈亏、竞争目标，负责本区域的销售目标/过程管理、销售策略规划、总部关键项目的上传下达等； 2.销售目标管理：对SMB团队业务目标进行拆解，梳理并定义影响销售团队达成目标的关键销售指标，建立目标管理指标体系，通过高效的数据工具和组织机制管理SMB团队日/周/月维度销售目标； 3.经营分析：基于行业、竞争和商家信息输入，洞察SMB商家增长与竞争机会点； 4.制定销售策略：通过经营分析及探查，识别业务增长机会，制定销售策略及前线执行路径； 5.项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断SMB团队目标达成的可行性及风险，充分调动策略、产品、OB团队资源，驱动SMB团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Jointly accountable with Regional Managers for SMB growth, profitability, and competitive targets; responsible for regional sales goal/process management, sales strategy planning, and bidirectional communication of HQ critical initiatives. 2. Sales Target Management: Break down the SMB team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SMB team’s daily, weekly, and monthly sales goals. 3. Operational Analysis: Utilize inputs from industry, competitive, and merchant information to gain insights into franchise brand growth and competitive opportunity points. 4. Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 5. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.
This role is responsible for managing product assortments to maximize sales and optimize inventory across various categories and channels. The role requires analyzing data, forecasting demand, and collaborating with cross-functional teams to align with business strategies, sales targets, and customer needs. Key Responsibilities Assortment Strategy Development Develop and execute data-driven assortment strategies aligned with market trends, customer preferences, and sales/financial objectives to optimize category performance. Data Analysis and Forecasting Analyze sales data, inventory levels, and market trends to predict future demand and refine product selection. Use insights to drive strategic decisions and improve sales performance. Inventory Management Manage inventory levels to minimize excess stock, ensure product availability, and optimize open-to-buy (OTB) planning. Collaboration and Communication Collaborate closely with cross-functional teams (merchandising, buying and finance) to ensure alignment and seamless communication.