美团New Media Marketing Manager (Courier Culture Direction)

Develop and execute localized operation strategies for DingTalk in the Japanese market, enhancing brand awareness and retention, and driving product penetration. •Plan and execute online and offline market activities, including product launches, industry forums, etc., to attract potential customers and partners. Establish relationships with Japanese local media, KOLs (Key Opinion Leaders), and industry associations to expand DingTalk's influence in the Japanese market. •Drive growth and brand promotion in Japan, utilizing content marketing, social media operations, and other methods to increase new acquisition, improve retention, and boost engagement. Formulate and implement brand promotion plans for the Japanese market, increasing DingTalk's recognition and adoption among Japanese businesses. •Provide localized support and optimization for DingTalk products (e.g., Hardware A1 and AI Table, etc.), ensuring product functionality, interface, and experience align with the needs of the Japanese market. Collect and analyze feedback from Japan to drive product and service improvements, enhancing satisfaction. •Monitor and analyze key performance indicators (KPIs) for DingTalk in Japan, such as growth, engagement, and conversion rates, to support operational decision-making. Optimize market activities and strategies using data-driven approaches to enhance market performance. •Define and communicate DingTalk's brand positioning in Japan, designing brand promotion campaigns that resonate with Japanese culture and values, and elevating DingTalk's brand image in the Japanese market. •Manage crisis situations and market feedback in Japan, safeguarding DingTalk's brand reputation and trust. Gather market trends and competitor information to provide timely feedback and recommendations for DingTalk's operations in Japan. DingTalk の日本市場での事業成長を担うオペレーションマネージャーとして、市場戦略の立案から実行、ブランド認知の拡大、ユーザー成長施策まで幅広く担当していただきます。 日本市場に最適化された運営を通じて、DingTalk のプレゼンス向上とユーザー体験の強化をリードするポジションです。 業務内容： ● 日本市場向けの運営戦略の企画・実行 ○ 日本市場の特性を踏まえた戦略を設計し、ブランド認知度やユーザーエンゲージメントを向上。 ● オンライン／オフラインマーケティングの推進 ○ 製品発表会、業界イベント、フォーラムなどを企画・運営。 ○ メディア、インフルエンサー、業界団体と連携し、DingTalk の市場での影響力を拡大。 ● ユーザー成長とブランド推進 ○ コンテンツマーケティングやSNS（X、Instagram、LINE など）の運用を通じて、新規ユーザー獲得・既存ユーザーの定着・活性化を推進。 ○ ブランド戦略を立案し、日本企業における DingTalk の認知度・利用率を向上。 ● 製品ローカライズ支援およびユーザー体験の最適化 ○ ハードウェア A1 や AI スプレッドシートなどのローカライズを支援。 ○ 機能・UI・体験が日本のユーザーの期待に合致するような改善を推進。 ○ 利用者の声を分析し、製品・サービス品質を向上。 ● データ分析と戦略改善 ○ ユーザー数、アクティブ率、コンバージョン率などの主要指標をモニタリングし、データに基づいた意思決定と運営改善を実施。 ● ブランドポジショニングとコミュニケーション ○ 日本文化に沿ったブランドプロモーションを企画し、DingTalk のブランドイメージを高め。 ● リスク対応および市場インサイト提供 ○ 市場で発生する課題や危機に迅速かつ適切に対応し、ブランド信頼を維持。 ○ 市場動向や競合情報を収集・分析し、事業戦略への提言を行う。

As a dynamic and organized individual, you will be at the forefront of driving acquisition efforts through digital and field marketing. You will also localize content and grow our partnership community in Malaysia. This role will be instrumental in ensuring our marketing and partnership activities drive acquisition and growth in Malaysia. Main Responsibilities Field Marketing & KOL Management - Identify key industry events, communities, eco-partners, and Key Opinion Leaders (KOLs) to drive brand awareness and acquisition. - Conceptualize and project manage end-to-end events and campaigns. - Lead the events calendar—owned, sponsored, and partnership events. - Liaise with suppliers for cost negotiation and for marketing materials and deliverables within budgets. - Ensure timely delivery and quality control of marketing and partnership events. - Capture social content during events to support marketing efforts. - Conduct post-event reporting on conversion-driven events, both online and offline. - Manage the end-to-end process of partner marketing relationships. - Explore and experiment with new partnerships to drive acquisition. - Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion. Growth Marketing - Responsible for overall client acquisition KPIs through marketing channels. - Ability to propose and execute new acquisition tactics based on the Malaysian market. - Identify and test new channels to drive acquisition and user growth. - Analyze and draw insights from customer data to make strategic commercial and marketing decisions. - Optimize existing channels (online/offline/internal and external network) to drive better conversion rates. - Manage an approved budget with the goal to lower cost per acquisition. - Meet customers and partners to understand their pain points and provide solution-driven campaigns to create customer value. - Understand the competitor landscape and develop a unique value proposition for customers. Marketing Media and Campaign Management - Work with paid performance and social media teams to drive a full-year content calendar for owned and paid channels. - Identify relevant local media and online communities to increase brand voice. - Work with the global performance team to localize, track, and analyze paid campaign metrics, implementing A/B testing of ad creatives, copy, landing pages, and targeting to optimize and exceed conversion KPIs.

1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.

1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.