美团New Media Marketing Manager (Courier Culture Direction)
任职要求
1. More than 3 years of experience in operating content platforms, a deep understanding of the content industry, and a good experience in mainstream content platforms 2. Have insights and sense about content operation and have systematic writing skills 3. Have a certain understanding of the delivery industry, have empathy, and recognize the value of riders' jobs 4. Good communication skills, project management skills and teamwork spirit
工作职责
1. Responsible for the content operation of the courier communication channel, with the goal of delivering the rider image of the platform, establishing a mechanism for content production and operation, including content quality control, content production, and content distribution full-link operation strategy, to provide riders with high-quality content with the platform's characteristic tonality 2. Develop strategies and produce creativity based on communication goals, including but not limited to topic manufacturing, in-depth content, channel strategies, product activity gameplay, etc., and complete the full module and full link work. 3. Track core operational and content data, analyse rider behaviour and needs, and help drive business information reach optimization 4. Undertake cross-team collaborative communication, integration of internal and external resources, sorting out and integrating long-term communication strategies, and achieve the value of rider content improvement
As a dynamic and organized individual, you will be at the forefront of driving acquisition efforts through digital and field marketing. You will also localize content and grow our partnership community in Malaysia. This role will be instrumental in ensuring our marketing and partnership activities drive acquisition and growth in Malaysia. Main Responsibilities Field Marketing & KOL Management - Identify key industry events, communities, eco-partners, and Key Opinion Leaders (KOLs) to drive brand awareness and acquisition. - Conceptualize and project manage end-to-end events and campaigns. - Lead the events calendar—owned, sponsored, and partnership events. - Liaise with suppliers for cost negotiation and for marketing materials and deliverables within budgets. - Ensure timely delivery and quality control of marketing and partnership events. - Capture social content during events to support marketing efforts. - Conduct post-event reporting on conversion-driven events, both online and offline. - Manage the end-to-end process of partner marketing relationships. - Explore and experiment with new partnerships to drive acquisition. - Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion. Growth Marketing - Responsible for overall client acquisition KPIs through marketing channels. - Ability to propose and execute new acquisition tactics based on the Malaysian market. - Identify and test new channels to drive acquisition and user growth. - Analyze and draw insights from customer data to make strategic commercial and marketing decisions. - Optimize existing channels (online/offline/internal and external network) to drive better conversion rates. - Manage an approved budget with the goal to lower cost per acquisition. - Meet customers and partners to understand their pain points and provide solution-driven campaigns to create customer value. - Understand the competitor landscape and develop a unique value proposition for customers. Marketing Media and Campaign Management - Work with paid performance and social media teams to drive a full-year content calendar for owned and paid channels. - Identify relevant local media and online communities to increase brand voice. - Work with the global performance team to localize, track, and analyze paid campaign metrics, implementing A/B testing of ad creatives, copy, landing pages, and targeting to optimize and exceed conversion KPIs.
1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.
1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.
1. Develop partner strategies, including the recruitment, evaluation, and management of partners such as referrals, eco-partners, and media. 2. Expand new sales partners and establish cooperative relationships with potential partners. 3. Maintain existing partner relationships, regularly communicate with partner partners to understand market demands and feedback. 4. Assist partners in developing sales plans and provide training and market support. 5. Monitor partner sales performance, analyze sales data, and adjust partner strategies in a timely manner. 6. Manage partner incentive policies to ensure the enthusiasm and loyalty of partner partners. 7. Participate in the formulation of the promotional activities, and other market strategies to ensure alignment with partner interests and company goals.