美团New Media Marketing Manager (Courier Culture Direction)

As a dynamic and organized individual, you will be at the forefront of driving acquisition efforts through digital and field marketing. You will also localize content and grow our partnership community in Malaysia. This role will be instrumental in ensuring our marketing and partnership activities drive acquisition and growth in Malaysia. Main Responsibilities Field Marketing & KOL Management - Identify key industry events, communities, eco-partners, and Key Opinion Leaders (KOLs) to drive brand awareness and acquisition. - Conceptualize and project manage end-to-end events and campaigns. - Lead the events calendar—owned, sponsored, and partnership events. - Liaise with suppliers for cost negotiation and for marketing materials and deliverables within budgets. - Ensure timely delivery and quality control of marketing and partnership events. - Capture social content during events to support marketing efforts. - Conduct post-event reporting on conversion-driven events, both online and offline. - Manage the end-to-end process of partner marketing relationships. - Explore and experiment with new partnerships to drive acquisition. - Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion. Growth Marketing - Responsible for overall client acquisition KPIs through marketing channels. - Ability to propose and execute new acquisition tactics based on the Malaysian market. - Identify and test new channels to drive acquisition and user growth. - Analyze and draw insights from customer data to make strategic commercial and marketing decisions. - Optimize existing channels (online/offline/internal and external network) to drive better conversion rates. - Manage an approved budget with the goal to lower cost per acquisition. - Meet customers and partners to understand their pain points and provide solution-driven campaigns to create customer value. - Understand the competitor landscape and develop a unique value proposition for customers. Marketing Media and Campaign Management - Work with paid performance and social media teams to drive a full-year content calendar for owned and paid channels. - Identify relevant local media and online communities to increase brand voice. - Work with the global performance team to localize, track, and analyze paid campaign metrics, implementing A/B testing of ad creatives, copy, landing pages, and targeting to optimize and exceed conversion KPIs.

Develop and execute localized operation strategies for DingTalk in the Japanese market, enhancing brand awareness and retention, and driving product penetration. •Plan and execute online and offline market activities, including product launches, industry forums, etc., to attract potential customers and partners. Establish relationships with Japanese local media, KOLs (Key Opinion Leaders), and industry associations to expand DingTalk's influence in the Japanese market. •Drive growth and brand promotion in Japan, utilizing content marketing, social media operations, and other methods to increase new acquisition, improve retention, and boost engagement. Formulate and implement brand promotion plans for the Japanese market, increasing DingTalk's recognition and adoption among Japanese businesses. •Provide localized support and optimization for DingTalk products (e.g., Hardware A1 and AI Table, etc.), ensuring product functionality, interface, and experience align with the needs of the Japanese market. Collect and analyze feedback from Japan to drive product and service improvements, enhancing satisfaction. •Monitor and analyze key performance indicators (KPIs) for DingTalk in Japan, such as growth, engagement, and conversion rates, to support operational decision-making. Optimize market activities and strategies using data-driven approaches to enhance market performance. •Define and communicate DingTalk's brand positioning in Japan, designing brand promotion campaigns that resonate with Japanese culture and values, and elevating DingTalk's brand image in the Japanese market. •Manage crisis situations and market feedback in Japan, safeguarding DingTalk's brand reputation and trust. Gather market trends and competitor information to provide timely feedback and recommendations for DingTalk's operations in Japan. DingTalk の日本市場での事業成長を担うオペレーションマネージャーとして、市場戦略の立案から実行、ブランド認知の拡大、ユーザー成長施策まで幅広く担当していただきます。 日本市場に最適化された運営を通じて、DingTalk のプレゼンス向上とユーザー体験の強化をリードするポジションです。 業務内容： ● 日本市場向けの運営戦略の企画・実行 ○ 日本市場の特性を踏まえた戦略を設計し、ブランド認知度やユーザーエンゲージメントを向上。 ● オンライン／オフラインマーケティングの推進 ○ 製品発表会、業界イベント、フォーラムなどを企画・運営。 ○ メディア、インフルエンサー、業界団体と連携し、DingTalk の市場での影響力を拡大。 ● ユーザー成長とブランド推進 ○ コンテンツマーケティングやSNS（X、Instagram、LINE など）の運用を通じて、新規ユーザー獲得・既存ユーザーの定着・活性化を推進。 ○ ブランド戦略を立案し、日本企業における DingTalk の認知度・利用率を向上。 ● 製品ローカライズ支援およびユーザー体験の最適化 ○ ハードウェア A1 や AI スプレッドシートなどのローカライズを支援。 ○ 機能・UI・体験が日本のユーザーの期待に合致するような改善を推進。 ○ 利用者の声を分析し、製品・サービス品質を向上。 ● データ分析と戦略改善 ○ ユーザー数、アクティブ率、コンバージョン率などの主要指標をモニタリングし、データに基づいた意思決定と運営改善を実施。 ● ブランドポジショニングとコミュニケーション ○ 日本文化に沿ったブランドプロモーションを企画し、DingTalk のブランドイメージを高め。 ● リスク対応および市場インサイト提供 ○ 市場で発生する課題や危機に迅速かつ適切に対応し、ブランド信頼を維持。 ○ 市場動向や競合情報を収集・分析し、事業戦略への提言を行う。

Job Summary We are seeking an experienced Marketing Operations Manager to lead our offline marketing initiatives, including OOH advertising, event management, and influencer partnerships. This role will work closely with regional marketing teams, procurement, and finance to ensure effective campaign execution while optimizing resources and performance. The ideal candidate has 7+ years of experience in marketing operations, preferably with background in large internet companies, O2O services, or agency environments. You should be skilled in media planning, vendor management, and cross-team collaboration, with a focus on delivering measurable results. Candidates with prior experience in global procurement at brand companies are highly preferred. Key Responsibilities 1. Marketing Operations & Vendor Management Manage end-to-end execution of offline marketing campaigns, including OOH media, events, and influencer activations Oversee relationships with external agencies, media vendors, and partners, ensuring quality delivery and cost efficiency Develop and maintain vendor evaluation frameworks to assess performance and ROI Collaborate with Procurement & Finance on budgeting, contracts, and payment processes 2. Regional Collaboration & Campaign Support Partner with regional marketing teams to understand local needs and provide operational support Establish efficient workflows for briefing, approval, and execution of marketing campaigns Share best practices and help adapt global strategies to local market requirements 3. Performance Tracking & Insights Define and monitor KPIs to evaluate campaign effectiveness and vendor performance Provide regular reports on campaign results and market trends to stakeholders Collect and share successful case studies and innovative marketing approaches 4. Process Improvement Identify opportunities to streamline operations and improve marketing efficiency Maintain updated guidelines and playbooks for offline marketing execution Stay informed about new trends in OOH media, events, and influencer marketing 1. 营销运营与供应商管理 全流程管理线下营销活动（户外广告/线下活动/KOL合作），确保项目高质量落地 主导与Agency、媒体供应商及合作伙伴的长期关系维护，平衡成本与效果 建立供应商评估体系，持续优化合作ROI 协同采购与财务部门完成预算制定、合同审批及付款流程 2. 区域协作与活动支持 深度理解各区域市场需求，为地方团队提供标准化运营支持 建立从需求提报、方案审批到落地执行的高效协作流程 推动全球营销策略的本土化适配，沉淀最佳实践案例 3. 效果追踪与洞察挖掘 制定并监控核心KPI，持续评估活动效果与供应商表现 定期向管理层提交营销效果报告及行业趋势分析 建立成功案例库，推动创新营销模式落地 4. 流程优化与创新 持续优化运营流程，提升营销人效比 更新线下营销执行手册与标准化模板 追踪户外广告、活动营销及KOL合作领域的趋势

1. Public Relationship Campaign Management - Work closely with Keeta’s teams in the Middle East and Latin America to create Public Relationship plans aligned with the company’s goals, including product launches, corporate announcements and integrated marketing campaigns. - Assist in crisis communications under the guidance of senior team members. 2. Cross-Functional Coordination - Serve as a liaison with the business units and internal teams (marketing, product, legal) to assure International team awareness of new strategies, products and innovations and to ensure global message alignment. - Serve as Keeta Public Relationship point person in HQ projects relating to branding, communications, localization, and product innovation. 3. Operational Support - Manage Meituan’s internal procurement, legal, HR and other systems to assure team efficiency - Monitor industry trends and flag opportunities or risks to the team.