美团商品规划专家

任职要求

1.本科及以上学历，5年以上商品规划或采购相关工作经验，有PB（自有品牌）开发管理经验者优先；
2.具备较强的市场洞察与数据敏感性，能够独立完成市场调研、零售商分析及用户洞察；
3.熟悉零售行业，了解不同消费场景下的商品组合逻辑，具备优秀的品类规划能力；
4.具备良好的项目管理能力和跨部门协作能力，能推动商品从0到1的落地；
5.具备高度主动性（Proactive）和结果导向思维，能在变化中快速适应并推动业务发展；
6.有海外市场商品开发或跨境零售经验者优先；英语可作为工作语言者优先。

Bachelor’s degree or above, with 5+ years of experience in merchandising, product planning, or procurement; prior experience in Private Brand (PB) development and management is preferred.

Strong market insight and data sensitivity; capable of independently conducting market research, retail analysis, and user insight studies.

Familiar with the retail industry, with a solid understanding of assortment strategies across different consumption scenarios; excellent category planning skills.

Strong project management and cross-functional collaboration skills; able to lead product launches from 0 to 1.

Highly proactive and results-oriented, with the ability to adapt quickly in a fast-changing environment and drive business growth.

Experience in overseas product development or cross-border retail is a plus.

Proficiency in English as a working language is preferred.

工作职责

1.负责出海业务商品规划工作，重点聚焦自有品牌（PB）产品的开发与品类管理；
2.结合本地市场趋势与用户消费行为，制定符合本地消费者需求的商品策略与品类布局；
3.通过数据分析与市场调研，识别商机、优化商品结构，推动商品力持续提升；
4.主导新品开发流程，包括选品、定位、包装、定价、营销协同等，提升PB产品的市场竞争力；
5.与供应链、采购、品控、运营等多部门紧密协同，确保商品规划落地及目标达成；建并迭代本地化的商品管理方法论，提升商品规划体系专业度与前瞻性。

Responsible for product planning for overseas business, with a strong focus on the development and category management of Private Brand (PB) products.

Formulate product strategies and category structures that align with local consumer needs, based on local market trends and user behavior.

Identify business opportunities, optimize product assortment, and continuously enhance product competitiveness through data analysis and market research.

Lead the end-to-end process of new product development, including product selection, positioning, packaging, pricing, and marketing coordination, to strengthen the market competitiveness of PB products.

Collaborate closely with cross-functional teams including supply chain, procurement, quality control, and operations to ensure effective execution of product planning and achievement of business goals.

Build and continuously iterate on localized product management methodologies to enhance the professionalism and forward-thinking nature of the product planning system.