美团Brand Marketing Head
任职要求
1. 8 年以上的工作经验，5 年以上管理经验。 2. 管理过千万级（美元）以上的预算，管理过超过 10 人的团队规模。 3. 有广告投放、社交媒体营销、Digital Marketing经验。 1. Over 8 years of professional experience, with more than 5 years in management roles. 2. …
工作职责
1. 在全球品牌框架下，做好品牌策略与资产管理，确保产出本地化而有吸引力的设计和创意； 2. 基于品牌策略，制定品牌合作资源玩法（含IP、赞助等） 3. 制定公司级全年品牌传播日历。做好年度/季度/月度的品牌传播事件策略规划与执行（包含线上/线下市场活动） 4. 为品牌传播制定媒介策略和投放机制，并且为品牌心智负责。 5. 负责本地的社交媒体和达人运营 1. Develop brand strategy and manage brand assets within the global brand framework, ensuring the delivery of localized and compelling designs and creatives; 2. Based on the brand strategy, design partnership resource models, including IP collaborations and sponsorships; 3. Develop the company’s annual brand communication calendar and lead the planning and execution of brand communication events on a yearly, quarterly, and monthly basis (including both online and offline marketing campaigns); 4. Define media strategies and execution mechanisms for brand communication, taking ownership of brand awareness and positioning; 5. Oversee local social media operations and influencer (KOL) engagement.
Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. We are seeking for a【Brand Visual Designer】based in Kuala Lumpur, Malaysia. Specific responsibilities include but are not limited to: 1. Participating in the design of logos and visual identity systems for the main and sub-brands, and being able to design the brand's complete application, ensuring consistency and continuous evolution of brand expression in products, services, marketing, etc. 2. Responsible for brand visual building: main KV, creative posters, etc., ensuring visual consistency and aesthetic standards, and being able to extend to creative marketing activities and Internet-based communication activities. 3. Having an understanding of offline design and material design, including the visual extension and design of online and offline brand positions and customer activities, conferences, events, etc., having a unique and attractive brand image, and increasing brand exposure and influence.
Launched in 2014, Tmall Global is the gateway to China for international merchants and the go-to shopping platform for more than 900 million Chinese consumers. Tmall Global currently offers products from 87 countries and regions and 29,000+ brands across all consumer categories. Brands of all sizes are interested in selling into the Chinese market. They have different objectives and strategies and are in various stages of market entry so a one-size-fits-all solution would not work for everybody. At Tmall Global, we offer different solutions to provide more options so brands can be setup for success. Our business development and buying teams play a critical role in providing resources and guidance to help merchants tap into the Chinese market. We are seeking a BD (business developmen) Manager to join our ANZ team covering the Australia & New Zealand region. You can be based in Sydney or Melbourne and work closely with our headquarter team in Hangzhou, China! You will have these major responsibilities: 1: Identify the consumer demand in China especially for cross border market; 2: Establish strong and long-term relationships with strategic partners/brands/governments in ANZ Market; 3: Build and execute strategic business development plans, and drive mutually beneficial programs with our strategic partners/Brands; 4: Formulate marketing strategies and conduct market research for ANZ Market; 5: Offer customized cross border business solution to New Brands and help to onboard on Tmall Global successfully.
Launched in 2014, Tmall Global is the gateway to China for international merchants and the go-to shopping platform for more than 900 million Chinese consumers. Tmall Global currently offers products from 87 countries and regions and 29,000+ brands across all consumer categories. Brands of all sizes are interested in selling into the Chinese market. They have different objectives and strategies and are in various stages of market entry so a one-size-fits-all solution would not work for everybody. At Tmall Global, we offer different solutions to provide more options so brands can be setup for success. Our business development and buying teams play a critical role in providing resources and guidance to help merchants tap into the Chinese market. We are seeking a BD（business development) to join our U.S. team covering the Americas region. You can be based in Los Angeles or New York and work closely with our headquarter team in Hangzhou, China! You will have these major responsibilities: 1: Identify the consumer demand in China especially for cross border market. 2: Establish strong and long-term relationships with strategic partners/brands/governments in America Market. 3: Build and execute strategic business development plans, and drive mutually beneficial programs with our strategic partners/Brands. 4: Formulate marketing strategies and conduct market research for America Market. 5: Offer customized cross border business solution to New Brands and help to onboard on Tmall Global successfully.
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen