美团User Operation Intern

Assist the User Operation team with daily tasks.Support the execution of family travel channel design and activity planning, helping to organize and document operational processes.Participate in user research and market analysis, providing basic insights and reports to support decision-making.Help prepare and maintain project documentation, including meeting notes, reports, and process files.Coordinate with cross-functional teams to facilitate communication and ensure smooth workflow.Assist in tracking and reporting key operational metrics.

Develop and execute traffic acquisition strategies to increase website visits and user conversion rates. Analyze traffic data to identify trends and opportunities, optimizing operational strategies accordingly. Collaborate closely with marketing, product, and technology teams to drive cross-departmental traffic growth projects. Manage and optimize online advertising campaigns, including SEM, SEO, social media, and display ads. Develop A/B testing plans and make optimization adjustments based on test results. Monitor and report on key traffic metrics, providing regular analysis reports and improvement suggestions.

The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security, and it is charged with the mission of developing a comprehensive strategy for Lazada with regards to assortment, so as to foster a healthy and safe e-commerce environment for our users. The role is responsible for developing and implementing proactive strategies and operational processes to protect users from Assortment and Content related risks (Prohibited and Controlled Goods, IP infringement products, hate speech etc). You will have access to analytical tools to develop and implement strategies and solutions using data driven methodologies to mitigate the risks associated with platform assortment and content. Responsibilities: - Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. - Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. - Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. - Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). - Make data-driven recommendations on prioritization of controls for platform governance and product compliance. - Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. - Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. - Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations.

1. Responsible for building an integrated marketing strategy for Taobao and Tmall Hong Kong. Based on user demands and market fluctuations, and considering domestic promotional activities, coordinate with the Taobao and Tmall overseas promotions. Develop activity plans and objectives for specific projects, and work together with sub-stations and project teams to manage projects and drive their smooth implementation, ultimately achieving project goals. 2. Familiar with Alibaba's e-commerce operation strategies, driven by data, and able to identify opportunities through rational insights. Conduct comprehensive analysis of internal and external environments to develop clear marketing strategies, aiming to increase the proportion of transactions and contribution to overall growth during major promotions. 3. Collaborate and integrate with multiple teams to continuously optimize marketing products through various productization methods. Facilitate the rapid launch and online management of marketing products, while establishing a data-driven content and project management SOP (Standard Operating Procedure) for the entire process. This will ultimately improve efficiency and reduce costs.