美团Brazil Business Strategy

1.基于业务目标要求，制定长短期补贴投入规划，统筹业务方补贴策略保障规划落地； 2.搭建获客投放的效率评估机制，调优资源分配，牵引业务迭代策略； 3.剖析用户交易行为，洞察不同补贴工具/补贴项目对交易增长的驱动作用，调优补贴分配，牵引业务策略迭代； 4.负责各类资源项目的效率评估，关注新工具的潜力，找到高效投入的机会点； 5.参与重要补贴项目的目标制定、实验设计、过程监控、效率及效果评估，推动项目按规划落地。 Job Responsibilities: 1. Develop long and short term subsidy investment plans based on business objectives and coordinate subsidy strategies to ensure plan implementation; 2. Build an efficiency evaluation mechanism for customer acquisition, optimize resource allocation, and drive business strategy iteration; 3. Analyze user transaction behavior, gain insight into the impact of different subsidy tools/promotions on order growth, optimize subsidy allocation, and drive business strategy iteration; 4. Responsible for efficiency evaluation of various resource projects, monitor the potential of new tools, and identify opportunities for efficient investment; 5. Participate in goal setting, experimental design, process monitoring, efficiency and performance evaluation of key subsidy projects to ensure project implementation as planned.

1) Analyze and formulate expansion and operation plans for Brazil, addressing key supply-side issues of concern to management, and collaborate with relevant teams to align understanding and strategies. 2) Conduct in-depth market research to establish a comprehensive understanding of the local market, enabling the business to assess the current state of restaurant supply in new markets (e.g., quantity, structure, profit/loss) and identify business opportunities. 3) Address other supply-side challenges, conduct targeted thematic analysis, and provide data-driven strategy support for business decision-making.

Key Responsibilities ꔷ Market Leadership & Strategy Own and drive Alibaba.com’s growth strategy in Brazil across supplier acquisition, activation, and export readiness. Analyze local market trends, competitor dynamics, and policy changes to inform business decisions. ꔷ Team & Organizational Leadership Build and lead high-performing local teams across business development, marketing, customer success, and operations. Establish a strong performance culture and ensure alignment with Alibaba’s global goals and values. ꔷ Business Development & Partnerships Identify and develop key industry verticals and top-tier Brazilian exporters (SMEs and large manufacturers). Forge partnerships with industry associations, export agencies, and logistics/fintech partners to build a strong ecosystem. ꔷ P&L & Performance Management Own Brazil’s P&L responsibility, including growth targets, sales metrics, user acquisition, and retention KPIs. Implement data-driven management practices to track performance and optimize ROI. ꔷ Cross-functional Collaboration Act as the bridge between Brazil and HQ teams in China and other regions, ensuring seamless communication and alignment. Provide market insights and feedback to help shape product localization and platform optimization.

We are looking for newly graduated professionals who are can give fresh and bold insights for strategies and solutions and in exchange we offer a great development opportunity for learning and carreer growth. The starting date would be for 2026 after getting the Bachelor’s degree. Job Responsibilities Monitor the sales, operations, and promotional activities of the company’s products on e-commerce platforms, assisting on ensuring smooth daily operations and optimal performance. Assist on market analysis based on product characteristics and target consumer profiles, including product selection, pricing strategy, promotional planning, and marketing execution for the assigned e-commerce platform. Monitor operational KPIs, collect and analyze operational data, providing optimization solutions to improve efficiency and performance. Collaborate with cross-functional teams, including Product, Marketing, and Logistics, to ensure seamless execution of campaigns. Keep track of industry trends, competitor activities, and platform updates to help identifying business opportunities and provide insight to develop actionable strategies.