美团Brazil Business Strategy

1.基于业务目标要求，制定长短期补贴投入规划，统筹业务方补贴策略保障规划落地； 2.搭建获客投放的效率评估机制，调优资源分配，牵引业务迭代策略； 3.剖析用户交易行为，洞察不同补贴工具/补贴项目对交易增长的驱动作用，调优补贴分配，牵引业务策略迭代； 4.负责各类资源项目的效率评估，关注新工具的潜力，找到高效投入的机会点； 5.参与重要补贴项目的目标制定、实验设计、过程监控、效率及效果评估，推动项目按规划落地。 Job Responsibilities: 1. Develop long and short term subsidy investment plans based on business objectives and coordinate subsidy strategies to ensure plan implementation; 2. Build an efficiency evaluation mechanism for customer acquisition, optimize resource allocation, and drive business strategy iteration; 3. Analyze user transaction behavior, gain insight into the impact of different subsidy tools/promotions on order growth, optimize subsidy allocation, and drive business strategy iteration; 4. Responsible for efficiency evaluation of various resource projects, monitor the potential of new tools, and identify opportunities for efficient investment; 5. Participate in goal setting, experimental design, process monitoring, efficiency and performance evaluation of key subsidy projects to ensure project implementation as planned.

1) Analyze and formulate expansion and operation plans for Brazil, addressing key supply-side issues of concern to management, and collaborate with relevant teams to align understanding and strategies. 2) Conduct in-depth market research to establish a comprehensive understanding of the local market, enabling the business to assess the current state of restaurant supply in new markets (e.g., quantity, structure, profit/loss) and identify business opportunities. 3) Address other supply-side challenges, conduct targeted thematic analysis, and provide data-driven strategy support for business decision-making.

Base 北京市昌平区，或者上海市普陀区 Responsibilities - Support regular strategic planning and business reviews for International Business Group (IBG) across key markets (Brazil, Mexico, Australia, Japan, etc.) - Act as Strategy BP and drive strategic projects and analyses for IBG leadership group, incl. topics in tech / AI strategy, user growth, etc. - Conduct market analysis and strategic scan for new market opportunities globally - Co-define KPIs and targets for regions based on strategy planning together with Finance Planning & Analysis team

The Mission We are looking for a Market Strategy Consultants to serve as the local architects of our global expansion. You will help to deconstruct complex regional markets and build the strategic foundation for our product’s entry and growth. You will be the "boots on the ground" and the strategic mind that ensures our global vision translates into local success. What You’ll Do Strategic Intelligence: Deliver deep-dive market insights, competitor benchmarking, and product-gap analyses for your target region. Local Lens: Provide a native "on-the-ground" perspective to navigate cultural nuances, regulatory landscapes, and local consumer psyche. User & Expert Discovery: Lead high-level expert interviews and qualitative user research to validate product-market fit (PMF). Expansion Frameworks: Synthesize research into actionable go-to-market (GTM) strategies, influencing everything from feature prioritization to pricing and positioning. Who we're looking for- Academic Background: Alumni of a top-tier global university or premier business school. Strategic Rigor: Experience at a top-tier consulting firm (MBB, Big 4) or within a Corporate Strategy team at a leading global tech company. Master of Inquiry: Highly skilled in structured interviewing and qualitative research—you know how to ask the right questions to uncover the "real" data. Analytical & Grounded: You can turn high-level theory into pragmatic, executable moves for a fast-moving product team. Preferred