美团Strategic Account Sales Support

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.

1.Partnership Management: Manage and maintain Trip.com’s relationships with OTA partners, Resellers and Metasearches. Optimize distirbution policies and strategy to enhance the sales goal of the company. 2.Business Negotiations: Lead the team handling business negotiations with OTA partners, Resellers and Metasearches including procurement, formulation of operational rules, implementation of cooperation plans, and maintaining customer relationships. Ensure team's KPI & OKR indicators proceed smoothly. 3.Cross-Department Collaboration: Assist the company's finance, product, technology, and service teams in streamlining processes with clients and facilitating communication. Ensure a full-cycle integration in product distribution, operational service system construction, and financial processes. 4.Data Analysis: Conduct in-depth analysis of operational data from partners on a regular basis. Provide accurate data support to the company and clients to help formulate and adjust operational strategies. 5.Performance Tracking and Strategy Adjustment: Monitor and review the effectiveness of partnerships, and adjust cooperation strategies in a timely manner to respond to market changes and customer needs.

Partnership Development: Identify, negotiate, and secure partnerships with MNOs and MVNOs globally. Maintain strong relationships to ensure long-term collaboration and mutual growth. Contract Negotiation: Lead negotiations for partnership agreements, ensuring alignment with company strategy and objectives. Manage the end-to-end process from initial contact to contract signing. Market Expansion: Develop and implement strategies to expand the availability and reach of travel essentials products, driving market share growth in key regions. Product Enhancement: Collaborate with partners to develop and launch new products or services that meet the needs of travelers. Provide market insights to optimize product offerings and enhance customer satisfaction. Cross-functional Collaboration: Work closely with internal departments such as marketing, operations, and customer service to ensure seamless integration and execution of different projects. Performance Monitoring: Regularly review and analyze partner performance metrics. Provide insights and recommendations to improve outcomes and maximize ROI. Market Research: Conduct ongoing research on industry trends, competitor activities, and technological advancements in the telecom sector. Use this information to inform strategy and drive innovation. Reporting: Prepare regular reports on business partnership activities, market trends, and performance metrics for senior management.

1. Plan and execute various platform level promotions: include big promotion such as Black Friday or seasonal rebajas, to drive platform level uplift and make the sales reach to new height, and several monthly campaigns which serve different objectives: increase seasonal sub-categories, boost re-purchase rate, assist incubation, drive top brands or top assortment 2. Think from both seller and buyer points of view. 3. Leverage analytical data to point out the critical factors or measurable metrics to enhance promotion performance, improve SOP or raise new promotional initiatives. 4. Work with Product and User Experience Design team to identify improvement areas that can largely improve business results and better user experience.