美团User Growth Expert
任职要求
What We Need From You 1.Bachelor’s degree or higher (STEM/business preferred) is preferred. 2.3+ years in user operations or subsidy strategy analysis. 3.Experience in e-commerce, O2O, or local services platforms preferred. 4.Prior work in overseas internet products is a plus. 5.Results-driven with strong data acuity and execution skills. 6.Proficient in SQL and Python. 7.Hands-on experience in user segmentation, conversion path analysis, and subsidy ROI evaluation.
工作职责
What You'll Do 1.User Growth Strategy Development: Responsible for formulating and executing user growth strategies, understanding user growth logic, and building a sustainable user growth system. 2.User Segmentation & Retention: Establish a user segmentation system, categorize user groups and design relevant mechanisms to increase user stickiness, contribution and loyalty, promoting retention and activity. 3.Channel Expansion & Optimization: Deeply understand emerging traffic and new approaches, explore effective new user acquisition channels and strategies with continuous optimization to reach target users. 4.Data Analysis & Product Improvement: Analyze user behavior data to identify new growth opportunities in user acquisition/activity/retention, and continuously collaborate with product teams for product enhancement. 5.Cross-department Collaboration: Coordinate with product, technology and other teams, align resources and promote project implementation.
Drive explosive yet sustainable growth for A+Rewards by architecting data-powered marketing engines across partner mobile ecosystems. You’ll own DAU and TPV targets by transforming operational efficiency into competitive advantage – where every funnel step, creative asset, and dollar spent is engineered to convert. • Develop, execute, and continuously refine end-to-end growth marketing strategies across integrated mobile payment partners to drive brand awareness, user acquisition, engagement, retention, and revenue growth. • Plan, manage, and optimize seasonal campaigns across markets • Conduct in-depth audience segmentation, keyword research, and targeting strategy development to maximize campaign effectiveness including click-through rates (CTRs), conversion rates, and return on ad spend (ROAS). • Lead the execution and analysis of A/B tests to improve campaign targeting, messaging, and creative elements and conversion rates, customer lifetime value (LTV), and ROI. • Analyze cross-channel marketing data to uncover insights, identify growth opportunities, and drive continuous funnel optimization across the user journey. • Track, report, and communicate campaign performance and business impact to stakeholders on a regular basis, ensuring transparency and alignment with growth goals. • Effectively lead and execute on cross-functional projects with product, design, content, operations, and internal support team • Manage campaign budgets effectively to ensure efficient allocation of resources and optimal results across all marketing activities. • Stay informed on industry trends, platform updates, best practices in performance marketing and competitor strategies
Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.
Key Responsibilities: 1.Develop and execute user growth strategies to increase both user acquisition and engagement through product and marketing initiatives. 2.Analyze user behavior data to identify trends, uncover opportunities, and create data-backed growth plans. 3.Optimize product features and user experience to improve retention, conversion rates, and overall growth performance. 4.Design and manage user acquisition campaigns, including online and offline channels, to enhance brand awareness and user participation. 1.负责制定并执行用户增长策略，通过产品运营和用户运营手段实现用户数量和活跃度的持续增长。 2.负责分析用户行为数据，了解用户需求和行为特征，提供数据支持并制定相应的用户增长方案。 3.负责优化产品功能和用户体验，提升用户留存率和转化率，推动用户增长。 4.负责制定并执行用户推广计划，包括线上线下渠道的选择和管理，提高品牌知名度和用户参与度。
1. User Growth & Channel Management: Develop and execute global user acquisition strategies through various channels including social media, community, content marketing, partnerships, and online/offline events； 2. Customer Service System Development & Optimization:System Building: Design and establish the company's customer service framework, including but not limited to implementing a ticketing system, knowledge base, community support channels, and SOPs.Team Enablement: Assist in recruiting, training, and enabling a team of support specialists to provide professional, efficient, and multilingual 24/7 customer support.Experience Monitoring: Implement user satisfaction tracking mechanisms (e.g., NPS/CSAT) to continuously monitor and improve support quality and user satisfaction.Feedback Loop: Systematically collect, analyze, and categorize user feedback and common issues. Collaborate closely with product and tech teams to drive product optimization and iteration, creating a positive ""user feedback -> product improvement -> user experience"" cycle； 3. Product Operations & User Retention: Plan and implement operational plans for new feature launches and marketing campaigns (e.g., airdrops, trading competitions). Analyze user behavior data to continuously improve user activity and retention rates； 4. Market Analysis & Insight: Monitor market trends, competitor activities, and user feedback to provide data-driven insights and recommendations for product iteration and operational strategy. 1. 用户增长与渠道管理： 制定并执行全球用户增长策略，通过社交媒体、社区、内容营销、合作伙伴关系及线上/线下活动等多种渠道获取用户； 2. 客户服务体系建设与优化：规划并搭建公司的客户服务体系，包括但不限于建立工单系统、知识库、社区支持渠道和SOP；协助招聘、培训和支持专员团队，确保团队能提供7*24小时、多语言的专业且高效的客户支持。建立用户满意度监测机制（如NPS/CSAT），持续跟踪并提升客服质量和用户满意度。反馈闭环： 系统性地收集、分析并归类用户反馈与常见问题，与产品、技术团队紧密协作，推动产品优化与迭代，形成“用户反馈-产品改进-用户体验提升”的正向循环； 3. 产品运营与用户留存： 策划并执行针对新功能上线、市场活动（如空投、交易竞赛）的运营方案，分析用户行为数据，持续提升用户活跃度与留存率； 4. 市场分析与洞察： 跟踪市场趋势、竞品动态和用户反馈，为产品迭代和运营策略提供数据支持和决策建议。