美团Growth Marketing strategy expert
任职要求
1. Bachelor's degree or above, preferably in marketing, economics, or related fields, with more than 5 years of marketing growth stategy.
2. Strong data analysis skills and keen market insight, with a sense of innovation (exploring new cooperation models in line with hot topics).Proficient in using data analysis tools such as SQL, and experience with visualization tools is preferred.
3. Rich exp…工作职责
1. Marketing Strategy Formulation. Strategically leverage platform subsidies and traffic to amplify merchant marketing investments, enhance traffic conversion rates, and stimulate order growth on the platform. 2. Identification and Development of Marketing Opportunities. Investigate incentive mechanisms that foster platform expansion and sustainable merchant partnerships, pinpoint operational opportunities across categories and scenarios, and execute integrated marketing campaigns both on-site and externally. 3. Data-Informed Strategy Optimization. Capable of performing deep-dive analyses integrating user behavior metrics, merchant performance data, and promotional KPIs. Continuously monitor and evaluate strategy effectiveness, implementing iterative refinements to drive improvement. 4. ROI and Efficiency Evaluation of Platform Subsidies and Traffic. Able to systematically assess the impact, incrementality, and return on investment of various marketing initiatives and strategies, providing actionable insights and recommendations for future enhancements.
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
Headquartered in Singapore, Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions. We are seeking for Java Software Engineers for our Malaysia Tech Center, work on end-to-end solutions for cross-border payments for our global merchants and globalization business. Key Responsibilities: 1. Design solutions involving integration with multiple systems and services. 2. Develop high volume, high performance, low latency and reliable mission critical applications. 3. Write maintainable, robust, and testable code. 4. Perform code and test case review. 5. Implement processes, solutions or tools to improve software delivery and quality. 6. Able to adopt latest software development trends and industry best practices.
Partnership Development: Identify, negotiate, and secure partnerships with MNOs and MVNOs globally. Maintain strong relationships to ensure long-term collaboration and mutual growth. Contract Negotiation: Lead negotiations for partnership agreements, ensuring alignment with company strategy and objectives. Manage the end-to-end process from initial contact to contract signing. Market Expansion: Develop and implement strategies to expand the availability and reach of travel essentials products, driving market share growth in key regions. Product Enhancement: Collaborate with partners to develop and launch new products or services that meet the needs of travelers. Provide market insights to optimize product offerings and enhance customer satisfaction. Cross-functional Collaboration: Work closely with internal departments such as marketing, operations, and customer service to ensure seamless integration and execution of different projects. Performance Monitoring: Regularly review and analyze partner performance metrics. Provide insights and recommendations to improve outcomes and maximize ROI. Market Research: Conduct ongoing research on industry trends, competitor activities, and technological advancements in the telecom sector. Use this information to inform strategy and drive innovation. Reporting: Prepare regular reports on business partnership activities, market trends, and performance metrics for senior management.
1. Plan and execute various platform level promotions: include big promotion such as Black Friday or seasonal rebajas, to drive platform level uplift and make the sales reach to new height, and several monthly campaigns which serve different objectives: increase seasonal sub-categories, boost re-purchase rate, assist incubation, drive top brands or top assortment 2. Think from both seller and buyer points of view. 3. Leverage analytical data to point out the critical factors or measurable metrics to enhance promotion performance, improve SOP or raise new promotional initiatives. 4. Work with Product and User Experience Design team to identify improvement areas that can largely improve business results and better user experience.