美团User Traffic Strategy Intern (Mandarin-Speaking)

1. Assist the team in conducting foundational research activities such as user interviews, questionnaire surveys, and usability testing, and organize research data and materials; 2. Participate in research reports including user personas, journey mapping, and experience pain points, and provide preliminary analytical conclusions; 3. Collaborate with the design team to transform user research findings into design requirements, and follow up on solution implementation and validation; 4. Collect industry research cases and methodology materials, maintain the user research knowledge base, and ensure the completeness and reusability of resources. Special Note: This position is part of the company’s Southeast Asia Talent Development Initiative. We are looking for candidates who are willing to complete an internship in China and prepared for long-term roles in Thailand, Philippines, Indonesia, Malaysia, or Vietnam upon successful conversion to full-time employment. Candidates with a strong passion for the Southeast Asian region and proficiency in Malay, Indonesian, Thai, Filipino, or Vietnamese are especially encouraged to apply.

1. Complete the full-cycle experience design work from requirement analysis to interface implementation; 2. Participate in product prototype design, create low-fidelity/high-fidelity prototypes based on requirement documents, and deliver interaction/visual design deliverables; 3. Maintain design specifications, collaborate with product and development teams for requirement reviews and design solution implementation; 4. Collect user feedback and product usage data, optimize product experience details, and improve user satisfaction. Special Note: This position is part of the company’s Southeast Asia Talent Development Initiative. We are looking for candidates who are willing to complete an internship in China and prepared for long-term roles in Thailand, Philippines, Indonesia, Malaysia, or Vietnam upon successful conversion to full-time employment. Candidates with a strong passion for the Southeast Asian region and proficiency in Malay, Indonesian, Thai, Filipino, or Vietnamese are especially encouraged to apply.

1-User Lifecycle Management：Manage the full user lifecycle, including new user acquisition, first activation, retention, and re-engagement. 2-Strategy & Execution：Support the design and end-to-end execution of user engagement strategies—from ideation and implementation to timeline management—by effectively coordinating cross-functional resources (Product, Engineering, BI) to achieve user activity goals. 3-User Insight & Personalization：Deeply understand user needs to create high-engagement scenarios and personalized services that boost stickiness. Special Note: This position is part of the company’s Southeast Asia Business Development Special Initiative. We are looking for candidates who are committed to a long-term career in Southeast Asia, willing to complete an internship in China, and prepared for long-term assignment in Thailand, the Philippines, Indonesia, Malaysia, or Vietnam upon successful conversion to full-time employment. We especially welcome applicants who are dedicated to deeply cultivating the Southeast Asian market and possess proficiency in Malay, Indonesian, Thai, or Vietnamese.

① 协助完成跨境电商相关业务的B端用户研究工作，挖掘产品体验痛点及优化机会点； ② 协助完成跨境电商相关业务的行业市场/趋势研究、C端消费者研究，赋能产品规划方向； ③ 研究内容包括但不限于：行业研究、问卷调研、商家访谈、用户画像/体验研究、产品数据追踪等，在指导下输出研究报告。