小米小米汽车-资深运营经理-汽车APP
任职要求
1. 本科以上学历,6年以上用户运营或电商运营的经验; 2. 对用户洞察有清晰的方法和思路,有独立负责过C端用户运营经验和成功案例; 3. 具备清晰的逻辑思维,对数据敏感,擅于数据分析,关注用户体验和细节; 4. 具备较强的沟通协调能力,团队合作精神; 5. 具备团队管理经验。
工作职责
1. 制定小米汽车APP整体流量和用户运营策略; 2. 负责小米汽车APP社区用户原创内容以及官方原创内容策划推广; 3. 负责汽车商城商品运营,制定相关营销策略; 4. 搭建汽车用户生命周期体系,实现用户的分层管理,能根据数据洞察用户的核心本质需求,并提出针对性的运营方案及产品功能需求; 5. 负责运营团队管理工作,和上下游团队紧密合作,主导、协同跨部门合作项目。
1. 负责小米汽车APP 交易链路的产品策划与管理:线索->试驾->销售->下定->交付->售后服务; 2. 负责小米汽车APP用户运营向的产品策划与管理:社区、社群、会员体系(含积分&成长体系); 3. 负责产品团队管理工作,和上下游团队紧密合作,主导、协同跨部门合作项目。
1、收集客户用车指南产品需求,基于需求编制任务书,引导团队编制用车指南\用车视频\用车小技巧产品; 2、负责用车指南物料运营及调用渠道,含门店展播、APP指南、大屏展示、语音调用等; 3、收集客户意见,持续迭代物料改进; 4、负责服务板块新车项目管理工作,参与硬件OTA需求可行性评估及推进落地,增加门店精品种类及门店产值。
1. 总部及一线品牌金融中台及直营门店的桥梁 2. 负责对接汽车金融、银行等机构,负责合作项目的推进与管理 (例如:合作建立及管理) 3. 负责品牌金融合作机构的运营管理工作(例如:贴息费用结算/网站金融方案更新/监控汇总金融渗透率/金融机构服务效率管理等) 4. 负责对接销售及用户端需求,设计和制定金融促销方案及商务政策,定期进行迭代; 5. 负责对品牌金融业务数据报表的设计、数据整理、分析汇报 6. 与销售跨部门协同,支持区域金融业务运营(金融公告/门店金融业务销售培训/监控各门店金融渗透率/规范金融业务落地流程等) Responsibilites: Business Planning - Drive the financial services business planning and set business performance target (volume growth, penetration levels, commission income) with markets - Together with the markets, to develop action plans when required to recover financial services business performance (volume growth, penetration levels, commission income) Partnership relationship - Build and maintain strong relationships with Automotive Financial Services partners - Follow-up of all contract terminations and renewals with finance partners and take appropriate actions as contract renewal, contracts changes or Partner change - Manage and continuously optimize the service level of financial partners - Daily operations with financial services partners, such as: subvention & commission settlement, online calculator update, etc. Product & Pricing - Ensure a good understanding of all auto financial products (loan, ballon loan, finance lease, operational lease, subscription etc.) - Track up-to-date products in all financial cooperation agreements; Fill products and gaps where we exist. - Implement regular monitoring of competitiveness of financial products – price/content – in the markets - Design and iterate financial campaigns for finance services in accordance with sales strategies Store support - Track and manage financial service performance by stores - To support stores in achieving their business performance targets (volume growth, penetration levels, renewals, commission income), including regular visit, on-store training, etc.
1、负责各国经营预算的收集编制并分析评估预算合理性,搭建和优化财务模型,编制中长期规划、年度及季度滚动预算;支持业务预算申请及审核,滚动跟进预算执行情况; 2、深入了解各国各经营模式营销全流程并参与流程优化,识别、预见各类风险,提出预防风险的措施和解决方案,满足合规,提升运营效率; 3、参与各国新能源汽车行业及竞品分析,从财务分析角度对产品定价、商务政策、市场推广等提出有效意见,制定投入产出指标,跟进落实执行及目标达成情况; 4、对重点费用项进行复盘,定期出具多维度经营分析数据及业务运营情况报告;包括市场竞争态势、目标达成状况、预算执行进度等,识别业务痛点及降本点,输出建议方案,推动业务优化; 5、负责及时支持解决各国一线运营问题,包含收款、付款、系统等,制定短期、长期解决方案并落实执行; 6、支持业务线财务数据信息化建设,推进业财融合,提升数据自动化和分析效率; 7、协调财、税、法及其他集团内部门,为解决业务问题找到合适解决方案。 What You’ll do for us: 1. Responsible for collecting, compiling, analyzing and evaluating the rationality of operating budgets, preparing medium - and long-term plans, annual and quarterly rolling budgets; Support business budget application and review, and follow up on budget execution on a rolling basis; 2. Deeply understand the entire marketing process of various business models and participate in process optimization, identify and anticipate various risks, propose measures and solutions to prevent risks, aim at meeting compliance requirement andimproving business operational efficiency from the dual perspectives of financial compliance and process efficiency; 3. Participate in the analysis of the new EV car industry and competitors, provide effective opinions on product pricing, business policies, VME policies, and market promotion policies, formulate various VME policies and market cost input-output indicators, follow up on implementation and goal achievement; 4. Review key expense items and regularly provide multidimensional business analysis data and business operation reports; Including but not limited to market competition situation, target achievement status, budget execution progress, etc., identify business pain points and cost reduction points, output suggested solutions, and promote business optimization; 5. Responsible for timely support and resolution of frontline operational issues, including but not limited to AR collection, payment, system, etc., formulating short-term and long-term solutions and implementing them; 6. Support the informationization construction of financial data in business lines, promote the integration of business and finance, and improve data automation and analysis efficiency; 7. Coordinate finance, taxation, law, and other internal departments of the group to find suitable solutions to business problems.