小米电商运营 Ecommerce Operation

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security. It is charged with the mission of developing a comprehensive strategy for Lazada regarding assortment and content to foster a healthy and safe e-commerce environment for our eCommerce ecosystem. 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其核心使命是为Lazada制定全面的商品分类与内容治理战略，以维护电商生态系统的健康与安全环境。 The role is responsible for the development and execution of strategic initiatives aimed at ensuring our platform's stipulated policies, particularly in assortment compliance and governance, brand governance, are not abused by platform users. You will have access to analytical tools to develop and implement strategies and solutions using data-driven methodologies to reduce inefficient traffic and money allocation by governing assortments with traffic scams, quality issues, regulatory compliance issues, and brand Intellectual Property (IP) rights infringement. 该职位负责制定与执行战略举措，确保平台政策（尤其是商品合规治理、品牌治理相关规则）不被用户滥用。您将利用数据分析工具，通过数据驱动方法开发策略与解决方案，治理涉及流量欺诈、商品质量问题、合规风险及品牌知识产权侵权的商品分类问题，从而减少低效流量与资金分配。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深度洞察电商客户与卖家的全流程体验，涵盖注册入驻、商品上架、订单生成、支付、用户互动、退货退款、用户反馈等环节。 2/ 建立电商平台运营与治理领域的专业知识体系，确保规则、策略及执行机制有效落地，推动用户遵守平台政策。 3/ 主导跨职能协作，持续完善平台政策与运营机制，营造协作环境以支持策略迭代。 4/ 基于海量数据集分析平台运营与治理问题的模式、趋势及商家违规手法。 5/ 通过数据分析提出平台治理与商品合规的管控优先级建议。 6/ 协同产品（PD）、技术（Tech）及算法（Algo）团队，构建机器学习模型与规则，检测平台商品分类及用户相关的运营治理问题。 7/ 负责风险引擎的日常运营，包括规则创建与持续评估，以预防和识别平台治理漏洞。 8/ 通过仪表盘、定期报告及演示汇报，向内外部利益相关方清晰传递分析结论与治理成果。

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security, and it is charged with the mission of developing a comprehensive strategy for Lazada with regards to assortment, so as to foster a healthy and safe e-commerce environment for our users. 团队与职位介绍 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其使命是为Lazada制定全面的商品分类战略，从而为用户营造健康、安全的电商环境。 The role is responsible for developing and implementing proactive strategies and operational processes to protect users from Assortment and Content related risks (Prohibited and Controlled Goods, IP infringement products, hate speech etc). You will have access to analytical tools to develop and implement strategies and solutions using data driven methodologies to mitigate the risks associated with platform assortment and content. 该职位负责制定并实施主动策略及运营流程，保护用户免受商品分类及内容相关风险的影响（包括违禁和管制商品、知识产权侵权产品、仇恨言论等）。您将运用数据分析工具，通过数据驱动的方法开发策略和解决方案，以降低平台商品分类及内容相关的风险。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深入理解电商客户与卖家的全流程体验，包括注册与入驻、商品上架、订单生成、支付、用户互动、退货退款、用户报告与反馈等环节。 2/ 建立对电商平台运营与治理的专业知识，包括有效制定规则、策略及执行机制，确保用户遵守平台政策。 3/ 牵头跨部门协作，优化平台政策与运营机制，推动协作环境以支持策略的持续完善。 4/ 处理大量数据集，分析平台运营与治理问题的模式、趋势及作案手法（包括涉及违规的商家行为）。 5/ 基于数据提出优先级建议，明确平台治理与商品合规的控制重点。 6/ 与产品开发（PD）、技术（Tech）及算法（Algo）团队合作，构建机器学习模型及规则，检测平台上的商品分类及用户相关的运营与治理问题。 7/ 运营风险引擎，包括创建并持续评估规则，以预防和识别平台运营与治理问题。 8/ 通过仪表盘、定期报告及演示汇报，向内部与外部相关方传递分析结果与洞察。

1、通过领导业务板块，基于客户需求制定产品组合、盈利能力及销售/GMV目标，并发掘堂食券业务增长的机会； 2、深入了解电商或线下餐饮生态系统、价值主张及商业提案撰写，具备识别并匹配业务优势和客户需求的能力； 3、分解目标，制定预算计划，并将其转化为可执行的战略； 4、制定并实施本地市场的市场策略、商家/品牌增长计划及商品战略，持续评估并优化以满足业务目标； 5、构建并监控运营指标，与数据团队紧密合作优化数据产品，同时监控商家生态系统，发掘高潜力商家及爆款产品机会，并规避潜在风险； 6、通过平台产品优化、商家治理及数据分析推动业务增长。 1.Deliver product assortment, profitability, and sales/GMV targets by leading the business segment based on customer needs and identifying opportunities for Dine-in Vouchers business growth; 2.Possess in-depth knowledge of the e-commerce or offline F&B ecosystem, value proposition, and business proposal writing, with the ability to identify and map business strengths and customer needs; 3.Break down goals, formulate budget plans, and transform them into actionable and executable strategies; 4.Develop and execute go-to-market strategies, seller/brand growth plans, and merchandise strategies for the local market, continuously evaluating and evolving them to meet business objectives; 5.Build and monitor operational indices, working closely with the data team to optimize data products, while monitoring the merchant ecosystem to discover high-potential merchants and explosive product opportunities, and mitigating potential risks; 6.Drive business growth through platform product optimization, merchant governance, and data analysis.

1、与国际商业化广告产品/销售团队协调，确保电商广告活动顺利落地且执行，同时持续服务广告投放客户以助力其广告效果和业绩增长； 2、分析广告投放活动效果数据，为广告客户提供深度数据驱动的业务洞察，利用这些洞察优化电商广告产品效果及广告营销推广方案； 3、收集电商广告行业知识及其他媒体平台反馈，进一步指导客户广告策略制定； 4、紧密支持销售团队并与其协作，开展售前调研、媒介投放规划及营销方案宣讲； 5、担任内外部ShopAds广告产品顾问，普及解决方案与最佳实践，最终提升电商广告业务营收规模； 6、主动主导广告产品更新讨论，协同跨职能团队提升内部对ShopAds的专业认知，提炼行业成功案例的具体方法。 1.Coordinate with XFN teams to ensure a smooth and successful eCommerce campaign execution, whilst managing post-sale client relationships to help them consistently grow; 2.Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our Commerce product & program offerings; 3.Share eCommerce industry & marketplace feedback and guide our advertising strategy; 4.Closely support and partner up with the sales team on presale research, media planning and pitching; 5.Serve as internal & external ShopAds product consultant to help educate on product solutions and best practices, and ultimately grow eCommerce book of business; 6.Proactively lead product update discussions, work with XFN to upskill internal teams' expertise on ShopAds.