影石 Senior Product Marketing Manager
任职要求
Requirements: • BSc/BA in Marketing, Science, Engineering or similar field • Over 5 years of experience in GTM strategies or Product Marketing within the consumer electronics industry. • Sport/=Videography/tech enthusiast • Excellent communication and interpersonal skills, with the ability to build relationships with cross-functional teams and external partners. • Excellent English verbal and written skills • Strong general business acumen and result-driven, willing to walk extra miles to deliver better results
工作职责
Responsibilities: • Work closely with product center and marketing center to develop positioning, go-to-market strategy and launch materials of new products, and optimize existing product lines based on customer feedback • Analyze potential vertical markets, determine product/market fit, and propose top selling points customized to each vertical market • Implement new launches, maintain growth in pillar products • Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
Product Strategy & Development • Lead the development of AI-driven product strategies to drive NBS AI penetration • Identify growth opportunities across seller segments and lifecycle stages • Design and implement AI solutions that enhance seller success metrics and operational efficiency • Drive efficiency and productivity of seller recruitment, account management or go-to-market activities • Lead continuous product optimization based on user feedback Technical Leadership • Partner with data science and engineering teams to develop and implement AI/ML solutions • Define clear technical requirements and success metrics for AI-powered features • Oversee development cycles and ensure successful deployment of solutions • Drive data-informed decision making across product initiatives Stakeholder Management • Lead cross-functional collaboration between central product and program management teams, technical teams, business stakeholders, and external partners • Drive effective communication of product strategy, roadmap, and impact analysis to leadership • Manage change initiatives and stakeholder alignment across CN team and MP teams
Product Strategy & Development • Lead the development of AI-driven product strategies to drive NBS AI penetration • Identify growth opportunities across seller segments and lifecycle stages • Design and implement AI solutions that enhance seller success metrics and operational efficiency • Drive efficiency and productivity of seller recruitment, account management or go-to-market activities • Lead continuous product optimization based on user feedback Technical Leadership • Partner with data science and engineering teams to develop and implement AI/ML solutions • Define clear technical requirements and success metrics for AI-powered features • Oversee development cycles and ensure successful deployment of solutions • Drive data-informed decision making across product initiatives Stakeholder Management • Lead cross-functional collaboration between central product and program management teams, technical teams, business stakeholders, and external partners • Drive effective communication of product strategy, roadmap, and impact analysis to leadership • Manage change initiatives and stakeholder alignment across CN team and MP teams
1. Market Analysis - Understand the dynamics of the Vietnamese gaming market; regularly track product information, content updates, and marketing approaches of leading titles in the market. - Compile and deliver competitive product and marketing case analysis reports to support localization strategy and provide strategic direction. 2. User Insights - Understand local culture from the player's perspective and provide deep local insights (cultural preferences and taboos, player behavior, channel preferences, etc.) to inform marketing campaigns, product iteration, and content direction. 3. Local Market Execution - Coordinate with local partners and teams in Vietnam to implement and review regional marketing strategies. - Build and maintain a strong local network and leverage local market resources effectively based on business needs. - Responsible for planning and executing both online and offline campaigns in Vietnam, as well as establishing and expanding local brand collaborations to drive user growth and long-term brand awareness. - Build and engage official player communities (e.g., Discord, Facebook Groups, Zalo) through highly engaging programs such as exclusive rewards, UGC campaigns, and campus partnerships; collect player feedback from communities to support publishing strategy optimization.