影石Digital Marketing Manager
任职要求
Requirements: - Bachelor’s degree in Marketing, Business, Information Technology, or a related field. - 3+ years of experience in SEO and e-commerce marketing, preferably with international exposure. - Proven track record of managing successful marketing campaigns and achieving measurable results. - Strong analytical skills and proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, Google Analytic…
工作职责
Responsibilities: - Implementation of digital campaigns across a variety of digital media platforms, leveraging IMC resources of websites, PR, brands social media, advertising, email marketing, influencer marketing, etc,. - Communicate with video production and design team to assure smooth delivery of all digital marketing assets, taloring the creativity for different marketing channels. - Prepare and present regular reports on campaign performance, providing insights and recommendations for continuous improvement. - Manage budgets and allocate resources efficiently to maximize ROI on marketing spend. - Develop and execute comprehensive SEO strategies to improve organic search rankings and drive traffic to our e-commerce platform. - Perform ongoing keyword research, competitor analysis, and content optimization to identify opportunities for growth.
1. Lead user journey mapping, segmentation, and persona-based targeting across digital channels (SEO, SEM etc.), identifying opportunities for funnel conversion rates optimization. 2. Conduct market research and landscape analysis to improve brand positioning on digital channels and drive improvements on Brand.com. 3. Develop and execute Paid Ads campaigns on Google Ads, LinkedIn Ads and other Ads platforms based on expected ROI and outcomes, in alignment with business goals. 4. Has hands-on experience with digital platforms, using analytics (Google Analytics, SEMrush etc.) to track KPIs, A/B test campaigns, and report on performance. 5. Leverage LinkedIn, ABM strategies, and targeted digital campaigns to drive enterprise leads and pipeline growth.
1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.
1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.
• Write and deliver the marketing strategy for campaigns and promotions at Retail; drive the end-to-end process to ensure work is executed flawlessly, on time • Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, PR, Legal, Operations and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives • Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels • Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement