影石Digital Marketing Manager
任职要求
Requirements: - Bachelor’s degree in Marketing, Business, Information Technology, or a related field. - 3+ years of experience in SEO and e-commerce marketing, preferably with international exposure. - Proven track record of managing successful marketing campaigns and achieving measurable results. - Strong analytical skills and proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console. - Excellent project management skills with the ability to handle multiple projects simultaneously. - Strong communication skills, both written and verbal, with the ability to effectively convey complex concepts to non-technical stakeholders. - Keen marketing sense and basic branding aesthetic. - Ability to work independently and as part of a team in a fast-paced environment.
工作职责
Responsibilities: - Implementation of digital campaigns across a variety of digital media platforms, leveraging IMC resources of websites, PR, brands social media, advertising, email marketing, influencer marketing, etc,. - Communicate with video production and design team to assure smooth delivery of all digital marketing assets, taloring the creativity for different marketing channels. - Prepare and present regular reports on campaign performance, providing insights and recommendations for continuous improvement. - Manage budgets and allocate resources efficiently to maximize ROI on marketing spend. - Develop and execute comprehensive SEO strategies to improve organic search rankings and drive traffic to our e-commerce platform. - Perform ongoing keyword research, competitor analysis, and content optimization to identify opportunities for growth.
1. Lead user journey mapping, segmentation, and persona-based targeting across digital channels (SEO, SEM etc.), identifying opportunities for funnel conversion rates optimization. 2. Conduct market research and landscape analysis to improve brand positioning on digital channels and drive improvements on Brand.com. 3. Develop and execute Paid Ads campaigns on Google Ads, LinkedIn Ads and other Ads platforms based on expected ROI and outcomes, in alignment with business goals. 4. Has hands-on experience with digital platforms, using analytics (Google Analytics, SEMrush etc.) to track KPIs, A/B test campaigns, and report on performance. 5. Leverage LinkedIn, ABM strategies, and targeted digital campaigns to drive enterprise leads and pipeline growth.
1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.
1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.
Description The role of Digital Product Owner is to provide product leadership across the key websites under Ant International which are alipayplus.com, antglobal.com and antom.com. You’ll own the overall experience and performance of the websites you’ll support and work closely with stakeholders across the Ant International business to deliver best-in-class website experience for the customers and the business. You’ll define new technology requirements, align the website product roadmap with wider business initiatives, and work cross-collaboratively with teams based in London, China, Malaysia and Singapore across multiple disciplines (engineering, design, content, SRE etc.) to ensure the on-time delivery and high standards across design, functionality and content. What you’ll do: ● As one of the digital product owners you’ll work within the international digital marketing and content team ● You’ll be responsible for guiding the development and enhancement of our websites to support demand generation, top of funnel growth and excellent user experience Gathering stakeholder requirements across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team to ensure successful delivery of each new enhancement/sprint ● Involved with and coordinating content creation working with PR, marketing and product teams as well as analytics to measure your ongoing success and achievement towards business objectives ● Plan then prioritize the roadmap working closely with the Head of Marketing and Head of Digital Marketing ● Implement the vision and strategy across multiple geographies and be comfortable working across multiple time zones ● Manage the backlog working closely with delivery leads in China ● Identify initiatives to improve the websites with a focus on conversion optimisations and engagement ● Work with UED team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation ● Work with other internal departments identify customer pain points and to develop solutions ● Collate requirements in to briefing documents and collaborate with delivery leads to size up requirements ● Able to balance and manage core website initiatives and ad-hoc campaign projects ● Be comfortable conducting testing across devices and browsers ● Incorporate SEO best practices across multiple search engines and geographies ● Comfortable with creating wireframes in Figma ● Leverage relationships to execute on objectives successfully