影石Events Coordinator/Manager
任职要求
1. BS/MS in Marketing or applicable areas of study 2. 3+ years experience in Event Management/Marketing/Advertising/PR 3. Excellent in project manag…
工作职责
1. Research, plan and execute all North American year-round events. This includes expos/trade shows, sponsored sports, photography and other key vertical events, workshops and other online/offline educational opportunities. 2. Recruit, plan, and manage staffing support, including scheduling and coordination, to ensure smooth event execution. 3. Handle travel logistics for event staff, booking and managing arrangements to align with budget and timing needs. 4. Contribute to the creative design and layout of event booths, ensuring an engaging and visually appealing presence that aligns with brand objectives. 5. Manage and continue to build out Insta360’s network of nationwide event ambassadors 6. Work closely with VP of Marketing in Los Angeles and Events lead at Insta360 headquarters to confirm event goals, KPIs, and specific implementation plans each quarter. 7. Coordinate event responsibilities and roles with various internal teams (marketing, PR, sales, logistics and social media team). 8. Collaborate cross-functionally with influencer, partnerships, email, and social media teams to maximize event visibility and engagement 9. Maintain a calendar of events and implement a system that enables and anticipates long-term planning and effective event management. 10. Work with brand and enterprise partners on joint educational events for new and existing users. 11. Collaborate with influencer marketing team to host offline events for influencers around new product releases. 12. Provide post-event analysis, budget recaps and participant feedback as well as incorporate learning into future plans. 13. As we are a small team, this role will likely be required to support other department projects at times, including but not limited to – PR initiatives, product launches, influencer marketing, office management, video production and enterprise projects.
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.
Responsibilities： The responsibility is to design and implement talent solutions to meet Alibaba Cloud's explosive business growth. This includes: ● Designing and executing a comprehensive international talent acquisition strategy to meet the organization’s evolving needs. ● Collaborating closely with hiring managers&Partners to understand staffing needs and providing strategic guidance on best practices in talent acquisition. ● Sourcing, qualifying and hiring across countries/business units, primarily for Business Development, Pre-Sales and AI technology related roles; assisting to drive our solutions/products to expand our business globally and develop Alibaba Cloud's cutting-edge technologies globally. ● Articulating the risk and benefits of a hire, mitigating hiring risk by identify pros and cons for each hiring, especially to those senior level positions; advising the principals and methods about making right hiring decision, enabling hiring manages and other interviewers to improve their skillset by provide trainings, sharing and case studies. ● Create robust pipelines, leverage existing talent programs and initiatives to attract potential candidates, enhance Alibaba's employer brand by spreading our talents strategy through all channels, social networking and talent events. ● Being an ambassador for Alibaba Cloud, providing great candidate experience that lends genuine insight into our culture and what it’s like to really work here. ● Effectively manage all resources, systems and tools, work to improve upon existing products and processes to drive recruiting efficiency and innovation.
Responsibilities： The responsibility is to design and implement talent solutions to meet Alibaba Cloud's explosive business growth. This includes: ● Designing and executing a comprehensive international talent acquisition strategy to meet the organization’s evolving needs. ● Collaborating closely with hiring managers&Partners to understand staffing needs and providing strategic guidance on best practices in talent acquisition. ● Sourcing, qualifying and hiring across countries/business units, primarily for Business Development, Pre-Sales and AI technology related roles; assisting to drive our solutions/products to expand our business globally and develop Alibaba Cloud's cutting-edge technologies globally. ● Articulating the risk and benefits of a hire, mitigating hiring risk by identify pros and cons for each hiring, especially to those senior level positions; advising the principals and methods about making right hiring decision, enabling hiring manages and other interviewers to improve their skillset by provide trainings, sharing and case studies. ● Create robust pipelines, leverage existing talent programs and initiatives to attract potential candidates, enhance Alibaba's employer brand by spreading our talents strategy through all channels, social networking and talent events. ● Being an ambassador for Alibaba Cloud, providing great candidate experience that lends genuine insight into our culture and what it’s like to really work here. ● Effectively manage all resources, systems and tools, work to improve upon existing products and processes to drive recruiting efficiency and innovation.