影石Marketing Director
任职要求
Requirements • Bachelor’s degree in Marketing, Science, Engineering, or a related field; Master is a plus • 8+ years of experience in product marketing or go-to-market roles, ideally in the consumer electronics, tech, or lifestyle sectors • Experience driving alignment across product, sales and marketing teams • Passion for sports, videography, or tech innovation, with a user-first mindset • Excellent verbal and written communication skills in English • Proven ability to influence across teams and seniority levels, ensuring collaborative execution • Highly analytical and results-oriented; thrives in fast-paced, cross-functional environments • Business-savvy and proactive — willing to go the extra mile to drive success
工作职责
Job Summary We’re seeking a dynamic and strategic Marketing Director to lead global product marketing and integrated communications across our portfolio of consumer electronics. In this pivotal role, you will drive go-to-market success, develop compelling product narratives, and lead integrated marketing initiatives across key vertical markets. You’ll also oversee analytics, budget management, and campaign effectiveness in alignment with our IPMS and IPD frameworks. Key Responsibilities • Partner closely with Product and Marketing Centers to shape product positioning, develop GTM strategies, and deliver world-class launch assets for new products • Drive ongoing optimization and lifecycle marketing strategies for pillar product lines based on market insights and user feedback • Identify and evaluate emerging vertical markets, define product-market fit, and tailor messaging and value propositions to target audiences • Lead end-to-end launch execution — from pre-launch research to post-launch performance review — ensuring strong alignment across functions • Develop and lead integrated marketing and communications strategies that connect product messaging across paid, owned, and earned channels globally • Coordinate cross-functional teams to execute campaigns spanning digital, social, PR, partnerships, and offline activations • Analyze market dynamics, competitor activity, and consumer behavior to inform strategic decisions and product messaging • Track and analyze KPIs across digital and marketing channels to evaluate campaign effectiveness and ROI • Manage marketing budgets efficiently, identifying areas of opportunity and optimization • Stay ahead of industry trends and marketing technologies; adopt new tools and approaches to enhance performance
• Serve as a thought leader for Microsoft Advertising in China; represent the brand at industry events and with C-level customers and partners. • Define the long-range China marketing vision aligned to global priorities; advocate for China requirements across the organization. • Own the end-to-end integrated marketing plan for China: audience strategy, narratives, channel mix, and annual/quarterly plans. • Bring global strategies and content to the China market in a locally relevant way including localization and translation. • Partner with Sales and business planning to target the key opportunities and growth areas with focus and efficiency. • Collaborate with product, comms, PR, and field teams to land new narratives, solutions, and hero products in market. • Manage the China marketing budget, quarterly planning, and vendor/contract management; drive operational excellence and scalability.
Job Summary: We're looking for an experienced and visionary Digital Marketing Director to lead our global digital strategy. In this pivotal role, you will drive awareness, engagement, and conversion across global markets by leading a high-performing digital team, managing cross-channel campaigns, and innovating with cutting-edge tools. You'll oversee SEO, social, email marketing, and digital advertising across awareness and consideration stages, ensuring cohesive and impactful consumer experiences across touchpoints. Key Responsibilities: 1. Digital Advertising & Paid Media - Oversee digital advertising campaigns across platforms (Google, Meta, YouTube, etc.) focused on brand awareness and customer consideration. - Optimize media mix, targeting, and creative strategy based on data insights. - Collaborate with influencers, content partners, creative and performance teams for campaign development, CPM, CPA and ROI improvement. 2. SEO & Website Optimization - Lead global SEO strategy, technical SEO audits, and content development. - Monitor website performance and improve user experience and conversion rates. 3. Social Media Strategy - Develop platform-specific strategies across global markets. - Oversee organic content planning and paid social media campaigns. - Monitor digital trends and leverage emerging platforms for brand relevance. 4. Email & CRM Marketing - Drive email marketing strategies for lifecycle marketing, promotions, and re-engagement. - Oversee A/B testing, automation, and CRM integration to boost effectiveness. 5. Analytics & Budget Management - Track and analyze KPIs across all digital channels. - Manage budgets efficiently and identify areas of opportunity and improvement. - Stay ahead of digital trends and adopt new tools to elevate performance. 6. Team Leadership & Strategy - Lead, mentor, and grow a global digital marketing team. - Define digital growth strategies in alignment with brand and business goals. - Collaborate closely with cross-functional teams including brand, product, and regional marketing.
1. 结合公司新业务导入战略，配合制定中长期销售和市场策略。 2. 根据集团年度目标，制定并完成新业务年度销售目标，并结合市场策略和战略目标，稳定推进战略项目。 3. 结合集团工艺平台开发和产能配置，引导和配合客户产品线开发、导入、量产计划，保障供应并共同提升产品竞争力。 4. 与核心客户建立长期稳定战略同盟，并开拓新兴潜力市场和客户。 5. 分析终端市场行情，行业竞争情况，制定价格策略。 6.对利基型市场有深入的理解以及夯实的客户关系，能够快速识别利基型市场的变化趋势和商机.
Define and execute mobile DRAM product roadmaps aligned with market trends Lead competitive analysis to position products against competitors and identify growth opportunities Drive design-in wins with mobile OEMs and chipset partners, co-work with Segment/Sales team Oversee cross-functional teams (R&D, supply chain) to ensure timely product launches and inventory optimization . Manage LPDDR product marketing teams, setting performance metrics and fostering innovation .