微软Marketing Director(Ads)
任职要求
Required Qualifications: • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience • OR equivalent experience. • Proven leadership of marketing programs that deliver measurable B2B pipeline and revenue impact within the advertising industry in China. • Deep knowledge of the China digital advertising ecosystem and platforms; solid B2B and/or AdTech background. • Fluency in Mandarin Chinese and English (written and spoken). • Demonstrable expertise leading event/experiential programs. • Exceptional communication and executive stakeholder management skills; ability to influence across global, regional, and local teams. • Data-driven mindset with demonstrated ability to translate insights into strategy and execution. • People leadership experience, including hiring, coaching, and performance management. Preferred Qualifications: • Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 4+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience • OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 9+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience • OR equivalent experience. • Experience marketing in high-growth, complex, or highly regulated environments. • Public speaking and industry thought leadership with China marketing audiences. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form. Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work. #MicrosoftAI #marketing #advertising #B2Bmarketing #Leadership #creativity #marketingstrategy
工作职责
• Serve as a thought leader for Microsoft Advertising in China; represent the brand at industry events and with C-level customers and partners. • Define the long-range China marketing vision aligned to global priorities; advocate for China requirements across the organization. • Own the end-to-end integrated marketing plan for China: audience strategy, narratives, channel mix, and annual/quarterly plans. • Bring global strategies and content to the China market in a locally relevant way including localization and translation. • Partner with Sales and business planning to target the key opportunities and growth areas with focus and efficiency. • Collaborate with product, comms, PR, and field teams to land new narratives, solutions, and hero products in market. • Manage the China marketing budget, quarterly planning, and vendor/contract management; drive operational excellence and scalability.
Job Summary: We're looking for an experienced and visionary Digital Marketing Director to lead our global digital strategy. In this pivotal role, you will drive awareness, engagement, and conversion across global markets by leading a high-performing digital team, managing cross-channel campaigns, and innovating with cutting-edge tools. You'll oversee SEO, social, email marketing, and digital advertising across awareness and consideration stages, ensuring cohesive and impactful consumer experiences across touchpoints. Key Responsibilities: 1. Digital Advertising & Paid Media - Oversee digital advertising campaigns across platforms (Google, Meta, YouTube, etc.) focused on brand awareness and customer consideration. - Optimize media mix, targeting, and creative strategy based on data insights. - Collaborate with influencers, content partners, creative and performance teams for campaign development, CPM, CPA and ROI improvement. 2. SEO & Website Optimization - Lead global SEO strategy, technical SEO audits, and content development. - Monitor website performance and improve user experience and conversion rates. 3. Social Media Strategy - Develop platform-specific strategies across global markets. - Oversee organic content planning and paid social media campaigns. - Monitor digital trends and leverage emerging platforms for brand relevance. 4. Email & CRM Marketing - Drive email marketing strategies for lifecycle marketing, promotions, and re-engagement. - Oversee A/B testing, automation, and CRM integration to boost effectiveness. 5. Analytics & Budget Management - Track and analyze KPIs across all digital channels. - Manage budgets efficiently and identify areas of opportunity and improvement. - Stay ahead of digital trends and adopt new tools to elevate performance. 6. Team Leadership & Strategy - Lead, mentor, and grow a global digital marketing team. - Define digital growth strategies in alignment with brand and business goals. - Collaborate closely with cross-functional teams including brand, product, and regional marketing.
Responsibilities: 1. Lead the creative direction, concept development, and strategy for Insta360 video campaigns and productions. 2. Proactively conceptualize and script compelling storytelling for ads and commercials. 3. Identify and develop high-performing, organic social media content that resonates with audiences. 4. Understand the unique value propositions of Insta360 products and create innovative, unique creative concepts based on them. 5. Monitor and ensure the consistency and quality of the brand's appearance across all social media, ad creatives, and video content. 6. Collaborate closely with video producers, and marketing and advertising teams to design impactful owned and paid media campaigns and align with storyboards and shooting plans.
Responsibilities include, but are not limited to: 1) Build a high-performance team, raise the bar on talent acquisition, performance measurement, and career growth. o Attract, hire and retain top sales support talents and brand marketing media solution support experts to form a best-in-class digital advertising organization. o Provide exceptional mentoring and coaching to develop your direct reports and the broader Ads team. o Elevate the team's skill sets and continuously build a deep bench of talent across the vertical. o Define clear, measurable input metrics and tactical action plans to drive staff performance. o Serve as the main point of contact for key brand marketing, digital media, and marketing executives in China. o Lead the CN team to support in promoting advertising solution for advertisers and customers. 2) As supporting owner of the business, owns client segmentation, go-to-market, resource planning, and deliver eventual business results. o Determine short- and long-term coverage plans per property, vertical, account, territory, and AE. o Develop a comprehensive account and agency coverage strategy for China’s global brands and export industry to accelerate Amazon Advertising product knowledge enablement. o Build and manage a detailed engagement strategy for Fortune 500 type clients. Build upon prior success in this area to continue to grow this opportunity. o Drive the commercial management process as well as play a hands-on role in identifying leads and opening doors for the commercial organization. o Identify scalable opportunities with both internal partnership with Retail and AWS, and external partnerships to expand our Service Addressable Market size. o Provide visionary leadership to elevate the larger organization of Amazon Advertising in China for continued success. o Partner brands and support all advertiser education initiatives that will help their advertising on Amazon. 3) Serve as Amazon’s Advertising Industry Ambassador o Represent Amazon Ads as a visionary thought leader at high-profile industry conferences, trade publications, and other influential platforms. o Participate in strategic meetings with senior executives to help set program direction and priorities. 4) Drive product innovation and expansion o Develop a deep and thorough understanding of customer and industry trends to ensure Amazon continues to provide a powerful, differentiated advertising value proposition. o Partner closely with product development to prioritize and build innovative new advertising products to provide a truly better and differentiated advertising business for our customers. o Assess potential acquisition or partner targets to expand the program’s reach and scope.
Job Summary We’re seeking a dynamic and strategic Marketing Director to lead global product marketing and integrated communications across our portfolio of consumer electronics. In this pivotal role, you will drive go-to-market success, develop compelling product narratives, and lead integrated marketing initiatives across key vertical markets. You’ll also oversee analytics, budget management, and campaign effectiveness in alignment with our IPMS and IPD frameworks. Key Responsibilities • Partner closely with Product and Marketing Centers to shape product positioning, develop GTM strategies, and deliver world-class launch assets for new products • Drive ongoing optimization and lifecycle marketing strategies for pillar product lines based on market insights and user feedback • Identify and evaluate emerging vertical markets, define product-market fit, and tailor messaging and value propositions to target audiences • Lead end-to-end launch execution — from pre-launch research to post-launch performance review — ensuring strong alignment across functions • Develop and lead integrated marketing and communications strategies that connect product messaging across paid, owned, and earned channels globally • Coordinate cross-functional teams to execute campaigns spanning digital, social, PR, partnerships, and offline activations • Analyze market dynamics, competitor activity, and consumer behavior to inform strategic decisions and product messaging • Track and analyze KPIs across digital and marketing channels to evaluate campaign effectiveness and ROI • Manage marketing budgets efficiently, identifying areas of opportunity and optimization • Stay ahead of industry trends and marketing technologies; adopt new tools and approaches to enhance performance