影石Japan Local Marketing Lead
任职要求
Qualifications: - 5+ years of experience in brand marketing, brand communications, or integrated marketing, preferably in consumer tech industries. - Strong understanding of the Japanese market, consumer mindset, and media landscape. - Proven ability to create and execute impactful marketing campaigns in Japan. - Native-level Japanese; Busin…
工作职责
Overview: We are seeking a driven and entrepreneurial Local Marketing Lead to join our Japan team. In this role, you will be responsible for shaping and executing Japan-specific brand strategies, ensuring that our identity, tone, and messaging connect deeply with local consumers. You will also oversee local campaigns, offline initiatives, and strategic partnerships that amplify our brand presence. You will work closely with the Country Manager to grow our brand presence and user base in Japan. Key Responsibilities: - Brand Strategy & Localization: Adapt and develop brand strategies that reflect local market insights while staying aligned with global brand positioning. - Consumer-Centric Communication: Build a consistent, emotionally resonant voice across all local touchpoints—including website, app, social media, events, and customer communications. - Brand Campaign Planning & Execution: Lead the development of seasonal or thematic brand campaigns tailored to Japanese consumer trends, culture, and behavior. - Market Insights & Trend Monitoring: Analyze consumer insights, cultural movements, and competitor strategies to refine local messaging and brand experience. - Offline Brand Presence: Plan and manage offline activations such as pop-ups, brand meetups, and event collaborations to deepen brand engagement. - Cross-functional Collaboration: Work closely with global brand, product, and creative teams to ensure a unified brand narrative across channels.
Product Localization Optimization for Japan MarketGain deep insights into Japanese enterprise users’ work habits, communication styles, and business scenarios.Lead the localization and optimization of DingTalk’s core products (including collaboration and communication modules) for the Japanese market.Ensure functional logic, interface design, workflow, and copywriting are fully aligned with Japanese user preferences to deliver a seamless, localized user experience and enhance satisfaction and adoption. B2B AI Experience Design (E-commerce & Cross-border Scenarios)Own the AI-related product experience for DingTalk’s B2B business in Japan’s e-commerce and cross-border e-commerce sectors.Conduct in-depth research on key industry pain points (e.g., supply chain collaboration, customer service efficiency, data analytics needs) and cross-border challenges (e.g., multilingual communication, international logistics tracking, multi-currency settlement).Design AI-powered product solutions leveraging DingTalk’s AI capabilities (e.g., AI Sheets, intelligent assistants, analytics models) and drive implementation in real business scenarios. Product Requirement & Iteration ManagementCollect and analyze AI product requirements from Japanese e-commerce clients.Define priorities, manage the product roadmap, and coordinate with R&D and algorithm teams to deliver product functions as planned.Monitor key usage metrics post-launch, gather user feedback, and iterate to continuously improve product value in target use cases. Cross-team Collaboration & Localization ExecutionWork closely with DingTalk HQ’s product, engineering, and marketing teams to communicate Japan-specific needs and localization goals.Ensure proper resource allocation from HQ for Japan’s AI business.Collaborate with local Japan sales and support teams to collect frontline feedback, validate localization effectiveness, and promote product adoption across Japanese enterprises. AI Product Trends & Competitor AnalysisStay updated on AI-era product paradigms, including large language models, generative AI, and intelligent automation.Regularly analyze competing AI-driven B2B products and collaboration tools in the Japanese market.Provide insights and direction for innovation and continuous improvement of DingTalk’s localized AI products in Japan. 日本市場向けプロダクトの最適化 ○ 日本企業ユーザーの業務習慣、コミュニケーションスタイル、ビジネスシーンを深く理解し、DingTalk のコアプロダクト（コラボレーション・コミュニケーションなど）の日本向け最適化を推進。 ○ UI設計、操作フロー、文言表現などの細部まで、日本ユーザーの使用感に合うよう改善し、製品の受容度・満足度を向上。 AIプロダクト体験設計（EC・越境EC領域） ○ 日本のEC・越境EC業界の課題（サプライチェーン連携、顧客対応、データ活用など）をリサーチし、AI機能（AIスプレッドシート、チャットボット、データ分析モデル等）を活用した最適なソリューションを企画。 ○ AI技術をビジネスの現場で活かす体験設計を行う。 製品要件管理・改善推進 ○ 日本市場の顧客ニーズを収集・分析し、開発チームと連携して要件定義、優先順位付け、機能リリースを推進。 ○ リリース後は利用データやユーザーフィードバックをもとに改善を継続し、より良い体験を提供。 クロスチーム連携と現地推進 ○ 本社のプロダクト・技術・マーケティングチームと密に連携し、日本市場の要望を正確に伝達。 ○ 日本現地の営業・サポートチームと協力し、ユーザーの声を反映しながらプロダクトの浸透を図り。 AIトレンド・競合分析 ○ 生成AIや大規模言語モデルなど最新技術の動向を継続的にウォッチし、日本市場における競合サービスを調査・分析。 ○ 自社製品の改善・差別化に活かし。
We are seeking a seasoned Business Development Manager with expertise in OTA, attractions, or local experiences to drive adoption of Alipay+ Travel Solutions across the travel ecosystem. This role focuses on expanding partnerships with global/local partners, managing business success, and fostering local & cross-border tourism via innovative payment tools. Self-driven mindset and resilience in startups are required. General responsibilities include: 1. Business Development and Partner Management: ● Develop and execute BD Strategies to achieve business goals in Attractions, Day Tours and Experience. ● Manage the full sales cycle: Identify, pitch, negotiate, contract and onboard business partners, ensuring favorable terms and conditions, and compliance with legal/regulatory requirements. 2. Product & Marketing Strategy: ● Lead the full lifecycle of attractions/day tours product development: from requirement gathering with suppliers, improvement of search capability, optimization of listings, and product structuring (ticket types, add-ons, pricing) on voyager. ● Design and implement strategies to enhance supplies aligned with market demands and Alipay+ technology. ● Identify opportunities for product optimization and marketing improvements. 3. Cross-Functional Coordination: ● Collaborate with product, technical, and marketing teams to align sales goals with platform features and user experience. ● Work with regional teams for local travel-related products developing and sourcing management. 4. Analytics: ● Generate weekly and monthly business tracking a to optimize business outcomes. ● Provide data-driven recommendations for increasing order volume and improving partner retention.
•Lead Market Expansion and Localization Strategy: Oversee the development and implementation of business expansion and localization strategies for DingTalk in the Japanese market, including product functionality, experience, marketing, and customer service. •Drive Product Localization: Collaborate with DingTalk product teams to ensure that the product features, interfaces, and experience align with the needs of Japaneses. This includes overseeing Japanese translation and proofreading to guarantee high-quality localized content, interface design, and promotional materials. Continuously improve the experience of the localized product. •Client Development and Partnership Building: Deeply understand the needs of Japanese businesses and promote the adoption of DingTalk hardware (A1) and AI-powered tables in Japanese enterprises. Establish and maintain relationships with local businesses, channel partners, agents, and other stakeholders to expand market reach. •Responsibile for Team Recruitment, Building, and Management: Lead the recruitment and management of a localized team in Japan, including marketing, sales, customer service, and technical support team. Provide guidance and oversight for market research, feedback collection, and localization efforts. •Market Activities and Brand Promotion: Plan and execute online and offline marketing activities to enhance brand awareness and retention in Japan. Partner with local media, influencers (KOLs), and industry exhibitions to strengthen DingTalk's market presence. DingTalk の日本市場における事業拡大および戦略の立案・推進を担当いただきます。 製品機能、ユーザー体験、マーケティング、カスタマーサポートなど、多方面から日本市場への最適化をリードしていただくポジションです。 業務内容： ● 日本市場向けの戦略の策定および実行 ○ 各製品チームと連携し、機能・UI・ユーザー体験が日本のユーザーに合致するよう改善を推進。 ○ 製品文案、UI、マーケティング素材などの日本語翻訳・校正・品質管理を実施。 ● 日本市場でのビジネス開発 ○ 顧客ニーズの把握・分析を行い、DingTalk ハードウェア（A1）や AI スプレッドシート等の導入を推進。 ○ 日本国内企業、販売パートナー、代理店との協業体制を構築し、販売チャネルを拡大。 ● チーム組織とマネジメント ○ マーケティング、営業、カスタマーサポート、技術支援などの日本ローカライズチームを採用・管理。 ○ 市場調査やユーザーフィードバックをもとに、現地施策の企画・改善を主導。 ● プロモーションおよびブランド戦略 ○ オンライン・オフラインでのマーケティング施策を企画・実施し、ブランド認知向上を図る。 ○ メディア、インフルエンサー、展示会など外部パートナーとの連携を通じて市場プレゼンスを拡大。
Develop and execute localized operation strategies for DingTalk in the Japanese market, enhancing brand awareness and retention, and driving product penetration. •Plan and execute online and offline market activities, including product launches, industry forums, etc., to attract potential customers and partners. Establish relationships with Japanese local media, KOLs (Key Opinion Leaders), and industry associations to expand DingTalk's influence in the Japanese market. •Drive growth and brand promotion in Japan, utilizing content marketing, social media operations, and other methods to increase new acquisition, improve retention, and boost engagement. Formulate and implement brand promotion plans for the Japanese market, increasing DingTalk's recognition and adoption among Japanese businesses. •Provide localized support and optimization for DingTalk products (e.g., Hardware A1 and AI Table, etc.), ensuring product functionality, interface, and experience align with the needs of the Japanese market. Collect and analyze feedback from Japan to drive product and service improvements, enhancing satisfaction. •Monitor and analyze key performance indicators (KPIs) for DingTalk in Japan, such as growth, engagement, and conversion rates, to support operational decision-making. Optimize market activities and strategies using data-driven approaches to enhance market performance. •Define and communicate DingTalk's brand positioning in Japan, designing brand promotion campaigns that resonate with Japanese culture and values, and elevating DingTalk's brand image in the Japanese market. •Manage crisis situations and market feedback in Japan, safeguarding DingTalk's brand reputation and trust. Gather market trends and competitor information to provide timely feedback and recommendations for DingTalk's operations in Japan. DingTalk の日本市場での事業成長を担うオペレーションマネージャーとして、市場戦略の立案から実行、ブランド認知の拡大、ユーザー成長施策まで幅広く担当していただきます。 日本市場に最適化された運営を通じて、DingTalk のプレゼンス向上とユーザー体験の強化をリードするポジションです。 業務内容： ● 日本市場向けの運営戦略の企画・実行 ○ 日本市場の特性を踏まえた戦略を設計し、ブランド認知度やユーザーエンゲージメントを向上。 ● オンライン／オフラインマーケティングの推進 ○ 製品発表会、業界イベント、フォーラムなどを企画・運営。 ○ メディア、インフルエンサー、業界団体と連携し、DingTalk の市場での影響力を拡大。 ● ユーザー成長とブランド推進 ○ コンテンツマーケティングやSNS（X、Instagram、LINE など）の運用を通じて、新規ユーザー獲得・既存ユーザーの定着・活性化を推進。 ○ ブランド戦略を立案し、日本企業における DingTalk の認知度・利用率を向上。 ● 製品ローカライズ支援およびユーザー体験の最適化 ○ ハードウェア A1 や AI スプレッドシートなどのローカライズを支援。 ○ 機能・UI・体験が日本のユーザーの期待に合致するような改善を推進。 ○ 利用者の声を分析し、製品・サービス品質を向上。 ● データ分析と戦略改善 ○ ユーザー数、アクティブ率、コンバージョン率などの主要指標をモニタリングし、データに基づいた意思決定と運営改善を実施。 ● ブランドポジショニングとコミュニケーション ○ 日本文化に沿ったブランドプロモーションを企画し、DingTalk のブランドイメージを高め。 ● リスク対応および市場インサイト提供 ○ 市場で発生する課題や危機に迅速かつ適切に対応し、ブランド信頼を維持。 ○ 市場動向や競合情報を収集・分析し、事業戦略への提言を行う。