影石Japan Local Marketing Lead
任职要求
Qualifications: - 5+ years of experience in brand marketing, brand communications, or integrated marketing, preferably in consumer tech industries. - Strong understanding of the Japanese market, consumer mindset, and media landscape. - Proven ability to create and execute impactful marketing campaigns in Japan. - Native-level Japanese; Busin…
工作职责
Overview: We are seeking a driven and entrepreneurial Local Marketing Lead to join our Japan team. In this role, you will be responsible for shaping and executing Japan-specific brand strategies, ensuring that our identity, tone, and messaging connect deeply with local consumers. You will also oversee local campaigns, offline initiatives, and strategic partnerships that amplify our brand presence. You will work closely with the Country Manager to grow our brand presence and user base in Japan. Key Responsibilities: - Brand Strategy & Localization: Adapt and develop brand strategies that reflect local market insights while staying aligned with global brand positioning. - Consumer-Centric Communication: Build a consistent, emotionally resonant voice across all local touchpoints—including website, app, social media, events, and customer communications. - Brand Campaign Planning & Execution: Lead the development of seasonal or thematic brand campaigns tailored to Japanese consumer trends, culture, and behavior. - Market Insights & Trend Monitoring: Analyze consumer insights, cultural movements, and competitor strategies to refine local messaging and brand experience. - Offline Brand Presence: Plan and manage offline activations such as pop-ups, brand meetups, and event collaborations to deepen brand engagement. - Cross-functional Collaboration: Work closely with global brand, product, and creative teams to ensure a unified brand narrative across channels.
Job Description: Sales & MKT Intern (Turkey) Location: Istanbul, Anatolian Side Type: Internship - Full time Brand Portfolio: Anker, Soundcore, eufy About Anker Innovations Anker Innovations is a leading consumer electronics company with over 10 years of experience. As a publicly traded company in China, we are highly recognized in North America, Japan, and Western Europe, including the UK, Germany, and Austria. We are best known for Anker, the world's #1 mobile charging brand. In recent years, we have expanded our portfolio with successful brands such as Soundcore (premium audio) and eufy Clean (robotic vacuums and home appliances). Anker Innovations (stock code: 300866) is one of China's largest global smart hardware brands by revenue, and we are committed to building world-renowned consumer electronics brands with cutting-edge technology at the core. With more than 100 million loyal users across 100+ countries, our products are trusted globally. Key Responsibilities Support marketing campaigns and promotional activities in the Turkish market Assist in market research and competitor analysis across Turkey and the broader region Coordinate with local retail partners and e-commerce platforms (e.g., Trendyol, Hepsiburada) to maintain strong relationships Support the sales team with data analysis, reporting, and administrative tasks Help manage local social media channels and adapt content for Turkish-speaking audiences Assist in organizing promotional events and product launches in the Istanbul market Provide customer insights and feedback to improve local marketing strategies Support e-commerce operations and online marketing initiatives targeting Turkish consumers
Product Localization Optimization for Japan MarketGain deep insights into Japanese enterprise users’ work habits, communication styles, and business scenarios.Lead the localization and optimization of DingTalk’s core products (including collaboration and communication modules) for the Japanese market.Ensure functional logic, interface design, workflow, and copywriting are fully aligned with Japanese user preferences to deliver a seamless, localized user experience and enhance satisfaction and adoption. B2B AI Experience Design (E-commerce & Cross-border Scenarios)Own the AI-related product experience for DingTalk’s B2B business in Japan’s e-commerce and cross-border e-commerce sectors.Conduct in-depth research on key industry pain points (e.g., supply chain collaboration, customer service efficiency, data analytics needs) and cross-border challenges (e.g., multilingual communication, international logistics tracking, multi-currency settlement).Design AI-powered product solutions leveraging DingTalk’s AI capabilities (e.g., AI Sheets, intelligent assistants, analytics models) and drive implementation in real business scenarios. Product Requirement & Iteration ManagementCollect and analyze AI product requirements from Japanese e-commerce clients.Define priorities, manage the product roadmap, and coordinate with R&D and algorithm teams to deliver product functions as planned.Monitor key usage metrics post-launch, gather user feedback, and iterate to continuously improve product value in target use cases. Cross-team Collaboration & Localization ExecutionWork closely with DingTalk HQ’s product, engineering, and marketing teams to communicate Japan-specific needs and localization goals.Ensure proper resource allocation from HQ for Japan’s AI business.Collaborate with local Japan sales and support teams to collect frontline feedback, validate localization effectiveness, and promote product adoption across Japanese enterprises. AI Product Trends & Competitor AnalysisStay updated on AI-era product paradigms, including large language models, generative AI, and intelligent automation.Regularly analyze competing AI-driven B2B products and collaboration tools in the Japanese market.Provide insights and direction for innovation and continuous improvement of DingTalk’s localized AI products in Japan. 日本市場向けプロダクトの最適化 ○ 日本企業ユーザーの業務習慣、コミュニケーションスタイル、ビジネスシーンを深く理解し、DingTalk のコアプロダクト（コラボレーション・コミュニケーションなど）の日本向け最適化を推進。 ○ UI設計、操作フロー、文言表現などの細部まで、日本ユーザーの使用感に合うよう改善し、製品の受容度・満足度を向上。 AIプロダクト体験設計（EC・越境EC領域） ○ 日本のEC・越境EC業界の課題（サプライチェーン連携、顧客対応、データ活用など）をリサーチし、AI機能（AIスプレッドシート、チャットボット、データ分析モデル等）を活用した最適なソリューションを企画。 ○ AI技術をビジネスの現場で活かす体験設計を行う。 製品要件管理・改善推進 ○ 日本市場の顧客ニーズを収集・分析し、開発チームと連携して要件定義、優先順位付け、機能リリースを推進。 ○ リリース後は利用データやユーザーフィードバックをもとに改善を継続し、より良い体験を提供。 クロスチーム連携と現地推進 ○ 本社のプロダクト・技術・マーケティングチームと密に連携し、日本市場の要望を正確に伝達。 ○ 日本現地の営業・サポートチームと協力し、ユーザーの声を反映しながらプロダクトの浸透を図り。 AIトレンド・競合分析 ○ 生成AIや大規模言語モデルなど最新技術の動向を継続的にウォッチし、日本市場における競合サービスを調査・分析。 ○ 自社製品の改善・差別化に活かし。
We are seeking a seasoned Business Development Manager with expertise in OTA, attractions, or local experiences to drive adoption of Alipay+ Travel Solutions across the travel ecosystem. This role focuses on expanding partnerships with global/local partners, managing business success, and fostering local & cross-border tourism via innovative payment tools. Self-driven mindset and resilience in startups are required. General responsibilities include: 1. Business Development and Partner Management: ● Develop and execute BD Strategies to achieve business goals in Attractions, Day Tours and Experience. ● Manage the full sales cycle: Identify, pitch, negotiate, contract and onboard business partners, ensuring favorable terms and conditions, and compliance with legal/regulatory requirements. 2. Product & Marketing Strategy: ● Lead the full lifecycle of attractions/day tours product development: from requirement gathering with suppliers, improvement of search capability, optimization of listings, and product structuring (ticket types, add-ons, pricing) on voyager. ● Design and implement strategies to enhance supplies aligned with market demands and Alipay+ technology. ● Identify opportunities for product optimization and marketing improvements. 3. Cross-Functional Coordination: ● Collaborate with product, technical, and marketing teams to align sales goals with platform features and user experience. ● Work with regional teams for local travel-related products developing and sourcing management. 4. Analytics: ● Generate weekly and monthly business tracking a to optimize business outcomes. ● Provide data-driven recommendations for increasing order volume and improving partner retention.