腾讯Path of Exile 2 国内发行市场负责
任职要求
1、熟悉国内市场PC重度游戏发行流程及营销各模块内容,有完整游戏发行中台或项目上线经历及可追溯的具体推广案例和业绩结果; 2、5年以上游戏发行营销相关工作和管理经验,具备成熟的推广策略、竞品分析、营销创意和团队管理能力; 3、熟悉国内市场各大主流内容/用户渠道玩法,熟悉各类渠道,操盘游戏运营并有成功案例者优先; 4、具备良好的跨团队协作、组织协调能力,较强的分析能力和抗压能力,有成熟的团队管理经验; 5、具备创新思维、结果导向、逻辑思维能力强、数据驱动,有商务英语或其他语言能力优先。
工作职责
关于Level Infinite Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。 Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。 Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。 想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。 Job Responsibilities 1、制定和执行PC产品国内市场策略与整合营销计划,对新产品和长期运营游戏的市场数据和营销效果负责,统筹产品全渠道发行市场块面工作; 2、市场研究与分析,根据行业趋势、竞争对手和用户需求,制定优化的市场营销策略建议; 3、带领团队策划和执行发行计划及宣传策略,包括但不限于PR、DA广告、社交媒体、展会活动、艺人合作、BD联动等市场活动,监控与评估营销效果,对发行结果负责; 4、负责团队招聘,确保团队结构合理、专业技能过硬;负责团队成员的培训与职业培养,提升团队整体的战斗力和工作效率; 5、协调与全球品牌团队的沟通,确保品牌策略在全球范围内的一致性;与产品开发、运营团队紧密合作,确保游戏产品符合市场需求和品牌标准; Work Location: China-Shenzhen
通过机制建设与工具产品化,提升SMB销售团队的业务效率与流程管理能力,保障销售策略的有效执行与落地。 1.销售行为研究与问题洞察:围绕销售主路径“找-约-谈-签-上-运”,深入一线开展调研与分析,梳理不同角色(销售/销售管理者,中国/Local)的作业流程与时间分配,识别高频低效环节,提出具备可行性的效率优化方案; 2.标准化流程与动作机制搭建:结合业务场景,搭建关键销售流程与动作规范,同时平衡一线业务灵活性,明确各环节的操作指引与节奏管理机制,推动流程标准化、执行可控化; 3.人效指标体系建设:与优化建立并持续优化销售人效评估体系,监测关键效率指标,分析差异与提升空间,制定改进方案并推动落地,支持销售团队持续提效; 4.流程工具产品化与落地推广:推动关键流程与动作的系统化沉淀,与产品、技术团队协作完成流程工具的设计与上线,负责前线使用推广与反馈收集,确保产品工具真正服务销售一线、提升作业效率。 Through mechanism building and tool productization, improve the business efficiency and process management capabilities of the SMB sales team, ensuring the effective execution and implementation of sales strategies. 1.Sales Behavior Research and Insight Identification:Focusing on the core sales path of "Find - Meet - Pitch - Sign - Deliver - Operate," conduct in-depth field research and analysis to map out workflows and time allocations for different roles (sales/sales managers, China/Local). Identify high-frequency inefficiencies and propose feasible optimization solutions to improve sales efficiency. 2.Standardized Process & Action Mechanism Design:Based on business scenarios, design and standardize key sales processes and action guidelines, while balancing the flexibility required by frontline sales teams. Clearly define the operational guidelines and rhythm management mechanisms at each stage, promoting the standardization of processes and the controllability of execution. 3.Sales Productivity System Development & Optimization:Build and continuously optimize the sales productivity evaluation system. Monitor key efficiency metrics, analyze gaps and areas for improvement, and formulate targeted action plans to enhance overall sales performance. 4.Process Tool Productization & Deployment:Promote the systematization of key sales processes and actions, collaborating with product and technology teams to design and launch process tools. Lead the adoption of these tools by frontline teams, collect feedback, and ensure that the tools truly serve the sales team, enhancing operational efficiency.
【中文版】 通过机制建设与工具产品化,提升沙特SMB销售团队的业务效率与流程管理能力,保障销售策略的有效执行与落地。 1.销售行为研究与问题洞察:围绕销售主路径“找-约-谈-签-上-运”,深入一线开展调研与分析,梳理不同角色(销售/销售管理者,中国/Local)的作业流程与时间分配,识别高频低效环节,提出具备可行性的效率优化方案; 2.标准化流程与动作机制搭建:结合业务场景,搭建关键销售流程与动作规范,同时平衡一线业务灵活性,明确各环节的操作指引与节奏管理机制,推动流程标准化、执行可控化; 3.人效指标体系建设:与优化建立并持续优化销售人效评估体系,监测关键效率指标,分析差异与提升空间,制定改进方案并推动落地,支持销售团队持续提效; 4.流程工具产品化与落地推广:推动关键流程与动作的系统化沉淀,与产品、技术团队协作完成流程工具的设计与上线,负责前线使用推广与反馈收集,确保产品工具真正服务销售一线、提升作业效率。 【English version】 Through mechanism building and tool productization, improve the business efficiency and process management capabilities of the Saudi SMB sales team, ensuring the effective execution and implementation of sales strategies. 1.Sales Behavior Research and Insight Identification:Focusing on the core sales path of "Find - Meet - Pitch - Sign - Deliver - Operate," conduct in-depth field research and analysis to map out workflows and time allocations for different roles (sales/sales managers, China/Local). Identify high-frequency inefficiencies and propose feasible optimization solutions to improve sales efficiency. 2.Standardized Process & Action Mechanism Design:Based on business scenarios, design and standardize key sales processes and action guidelines, while balancing the flexibility required by frontline sales teams. Clearly define the operational guidelines and rhythm management mechanisms at each stage, promoting the standardization of processes and the controllability of execution. 3.Sales Productivity System Development & Optimization:Build and continuously optimize the sales productivity evaluation system. Monitor key efficiency metrics, analyze gaps and areas for improvement, and formulate targeted action plans to enhance overall sales performance. 4.Process Tool Productization & Deployment:Promote the systematization of key sales processes and actions, collaborating with product and technology teams to design and launch process tools. Lead the adoption of these tools by frontline teams, collect feedback, and ensure that the tools truly serve the sales team, enhancing operational efficiency.
Team management with controlling responsibility along the product life cycle from the perspective of the factory as well as economic co-responsibility for productivity and targets (setting & achieving) for the success of factory / products / functions. Focusing on most efficient and compliant finance control processes to support & influence the main KPIs of the factory. You’ll make an impact by Responsible for an accurate, timely reporting of financial figures as well as supporting the business in providing additional insights through dedicated analysis of the past, as well as predictive into the future thinks and acts in scenarios. In addition focus on redesign and harmonization of financial and related business processes within the MF plant network. To drive finance excellence and setup a future oriented MF finance community. • Planning, rolling forecast and cost control • Product value management • Factory/ functional cost management • Headcount holistic view • Capex management • Ensures proper revenue and cost controlling, and design and maintenance of underlying cost account systems, value Flow / Master data management • KPI transparency • Rules and Regulations • TAX (if applies) • Assets management (if applies) • Ensure proper execution of controlling/reporting in order to achieve best possible results Management of strategic projects and special topics across locations is also part of the responsibility. Drive efficiency by utilization of CoC for Innovations. (Innovation Incubator) Responsibility to ensure contribution of the team in order to achieve Hoshin Kanri targets of MF and the factory. Motivates and inspires the team, drives change and innovation and is responsible for change management.