腾讯Path of Exile 2 国内发行市场负责
任职要求
1、熟悉国内市场PC重度游戏发行流程及营销各模块内容,有完整游戏发行中台或项目上线经历及可追溯的具体推广案例和业绩结果; 2、5年以上游戏发行营销相关工作和管理经验,具备成熟的推广策略、竞品分析、营销创意和团队管理能力; 3、熟悉国内市场各大主…
工作职责
关于Level Infinite Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。 Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。 Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。 想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。 Job Responsibilities 1、制定和执行PC产品国内市场策略与整合营销计划,对新产品和长期运营游戏的市场数据和营销效果负责,统筹产品全渠道发行市场块面工作; 2、市场研究与分析,根据行业趋势、竞争对手和用户需求,制定优化的市场营销策略建议; 3、带领团队策划和执行发行计划及宣传策略,包括但不限于PR、DA广告、社交媒体、展会活动、艺人合作、BD联动等市场活动,监控与评估营销效果,对发行结果负责; 4、负责团队招聘,确保团队结构合理、专业技能过硬;负责团队成员的培训与职业培养,提升团队整体的战斗力和工作效率; 5、协调与全球品牌团队的沟通,确保品牌策略在全球范围内的一致性;与产品开发、运营团队紧密合作,确保游戏产品符合市场需求和品牌标准; Work Location: China-Shenzhen
We help SMEs in Hong Kong and Macau to kick-start online business. Our team is expanding rapidly to meet the increasing market needs. We provide a friendly working environment. Young talents who want to explore E-commerce are much welcome to join our team! Job Specifications As the direct sales repreentative of www.alibaba.com international E-commerce platform ● Develop new business opportunities; provide customers a complete set of export E-commerce solutions; ● Utilize multiple channels to call (cold call or warm call) and visit Hong Kong local exporters to subscribe platform services of www.alibaba.com (membership, pay per click ads, logistics and other services); ● Analyze clients' needs, summarize market & industry trends, and use export trade & E-commerce knowledge to grow clients' online B2B export business; ● Maintain good customer relationship with excellent account servicing capabilities We provide ● A very competitive salary package, and stock option incentives [base salary + unlimited commission + equity incentive] ● Extra base salary protection for first 6 months ● Transparent and clear promotion system and career development path [Global or cross-business division transfer channel] ● Paid annual leave and statutory holidays ● Complete training system [Provide one-week induction training + Mentoring system for new recruits + Aperiodic training programs by the headquarters]
用户行为数据监控与分析 1. 搭建并维护用户转化和留存核心指标体系,覆盖拉新、首单、复购、留存等关键阶段; 2. 实时监控用户行为、补贴工具使用、活动转化路径等数据,识别运营策略中的机会与风险点 补贴策略制定与运营支持 1. 基于用户生命周期与分层模型,制定针对新客、沉默用户、流失用户等群体的差异化补贴策略(如新客立减、满减、返现券等); 2. 联动产品与B端运营团队配置最优激励方案,设计人群×工具的组合策略,提升激活率与留存转化率。积极协助产研部门优化投放工具和数据基建,提高效果广告的投放效率 策略效果复盘与优化闭环 1. 跟踪每项补贴/激励策略执行结果,输出效果归因、路径分析与ROI评估; 2. 基于复盘结果持续优化激励策略组合,形成标准化的策略评估模型与策略沉淀; 3. 定期输出月/周分析报告,为用户运营策略提供数据支持与优化方向 User Behavior Data Monitoring and Analysis 1. Build and maintain a core metrics system for user conversion and retention, covering key stages such as user acquisition, first orders, repurchase, and retention. 2. Monitor user behavior, subsidy tool usage, activity conversion paths, etc., in real-time to identify opportunities and risks in operational strategies. Subsidy Strategy Development and Operational Support 1. Based on user lifecycle and segmentation models, develop differentiated subsidy strategies for new users, dormant users, churned users, etc. (e.g., new customer discounts, coupons, cashback vouchers, etc.). 2. Collaborate with the product and B2B operations teams to configure optimal incentive plans, design crowd × tool combination strategies, and improve activation and retention conversion rates. Actively assist the product and research team in optimizing delivery tools and data infrastructure to improve the effectiveness of paid advertising. Strategy Review and Optimization 1. Track the execution results of each subsidy/incentive strategy, providing effect attribution, path analysis, and ROI evaluation. 2. Continuously optimize incentive strategy combinations based on review results, forming standardized strategy evaluation models and strategy documentation. 3. Regularly produce monthly/weekly analysis reports to provide data support and optimization directions for user operations strategies.
1.以大区经理为客户,与大区经理共背SMB增长、盈亏、竞争目标,负责本区域的销售目标/过程管理、销售策略规划、总部关键项目的上传下达等; 2.销售目标管理:对SMB团队业务目标进行拆解,梳理并定义影响销售团队达成目标的关键销售指标,建立目标管理指标体系,通过高效的数据工具和组织机制管理SMB团队日/周/月维度销售目标; 3.经营分析:基于行业、竞争和商家信息输入,洞察SMB商家增长与竞争机会点; 4.制定销售策略:通过经营分析及探查,识别业务增长机会,制定销售策略及前线执行路径; 5.项目管理:以项目管理方式,保障业务关键目标及策略可有效落地执行,分析并敏捷判断SMB团队目标达成的可行性及风险,充分调动策略、产品、OB团队资源,驱动SMB团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Jointly accountable with Regional Managers for SMB growth, profitability, and competitive targets; responsible for regional sales goal/process management, sales strategy planning, and bidirectional communication of HQ critical initiatives. 2. Sales Target Management: Break down the SMB team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SMB team’s daily, weekly, and monthly sales goals. 3. Operational Analysis: Utilize inputs from industry, competitive, and merchant information to gain insights into franchise brand growth and competitive opportunity points. 4. Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 5. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.
1.销售目标管理:对SMB团队业务目标进行拆解,梳理并定义影响销售团队达成目标的关键销售指标,建立目标管理指标体系,通过高效的数据工具和组织机制管理SMB团队日/周/月维度销售目标; 2.经营分析:基于行业、竞争和商家信息输入,洞察SMB商家增长与竞争机会点; 3.制定销售策略:通过经营分析及探查,识别业务增长机会,制定销售策略及前线执行路径; 4.项目管理:以项目管理方式,保障业务关键目标及策略可有效落地执行,分析并敏捷判断SMB团队目标达成的可行性及风险,充分调动策略、产品、运营团队资源,驱动SMB团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Sales Target Management: Break down the SMB team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SMB team’s daily, weekly, and monthly sales goals. 2. Operational Analysis: Utilize inputs from industry, competitive, and merchant information to gain insights into franchise brand growth and competitive opportunity points. 3.Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 4. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.