携程Brand Manager, Global Brand Marketing(MJ028659)
任职要求
Qualifications:1.Proficient in written and verbal English communication skills.2.A minimum of 6+ years of experience in brand marketing, preferably within a travel/ecommerce/online platform or a leading creative agency.3.Proven track record of independently managing successful campaigns to deliver powerful brand communication, including planning, testing, creative development, and on-going optimizations4.Able to communicate with and influence people from cross-functional/cross-regional teams and diverse backgrounds to drive effective results5.Have sharp and creative eyes, pay close attention to detail, and able to review, evaluate, identify, and guide the best-in-class brand marketing programs and brand related materials across all media channels6.Demonstrated success in developing and executing large-scale brand marketing campaigns.7.Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.8.In-depth knowledge in traditional and digital marketing channels, including TVC, OOH, Digital, and influencer marketing.9.Proven experience managing marketing budgets and delivering measurable results.10.Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.11.Strong business acumen, coupled with innovative and strategic thinking.12.Focus on methodology, scalability, efficiency, and tool innovation. Good sense of driving testing and builds system. Strong sense to understand products and team operations.13.Passion for travel and a deep understanding of the travel industry landscape.14.Problem-solver and highly self-motivated, able to navigate in complexity and deliver results with ownership.Why Join Us:1.Be part of a dynamic and innovative team at one of the world's leading travel companies.2.Opportunity to shape and define the global brand strategy for Trip.com.3.Collaborative and inclusive work environment with opportunities for professional growth and development.4.Regular international travel to connect with global teams.5.If you are a strategic brand marketing expert ready to make a significant impact, we invite you to apply.6.Join Trip.com and help us inspire travelers around the world!
工作职责
Job Description:Trip.com is seeking a talented and creative Brand Marketing Manager to enhance our global brand presence. We are looking for a strategic thinker with a passion for travel and a proven ability to create compelling brand narratives based in Shanghai. If you have a strong background in brand marketing and are ready to take on new challenges, we want to hear from you.Key Strategic Brand Management:1.Implement global brand strategy that relates to local insight and business goals and drive brand awareness, engagement, and desirability for the Trip.com brand.2.Develop an in-depth understanding of global market, project related markets, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the Trip.com brand.3.Implement global brand guidelines to ensure brand consistency and integrity across all marketing channels and touchpoints.4.Develop guideline for specific long-term branding project in line with brand guideline, and manage across all marketing channels and touchpoints. Foster synergy with internal teams and represents global brand team. Brand Marketing Campaign Management1.Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience.2.Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media.3.Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns.4.Utilize data-driven insights to optimize marketing efforts and drive brand growth.5.Stay ahead of industry trends, competitor activities, and consumer behavior to inform strategic decisions.6.Manage marketing budgets efficiently, ensuring maximum ROI.Brand Partnership Marketing Management1.Identify brand partnership opportunities with internal and alliance travel partners leveraging Trip.com branding resources to drive business incremental. 2.Develop partnership methodology and SOP in the interest of different travel partners and internal stakeholders.3.Negotiate with internal and external stakeholders for maximized business performance.4.Implement partnership project with efficiency, quality and optimization.
This role is part of a Global Brand & Marketing team, and reports directly to the Head of Emfi & Brand Marketing. As brand manager for Ant International’s Flagship brands, s/he is responsible for defining, shaping and activating the brand to deepen customer connection, drive brand equity and deliver long term business impact. As the brand voice, custodian and advocate, s/he will drive how the Flagship brands show up and continues to grow meaningfully in today’s fast paced and evolving marketplace, and what each Flagship brand stands for in the hearts and minds of our customers Key Roles and Responsibilities 1. Brand Strategy and Purpose • Guard and evolve Flagship brand’s purpose and identity, aligned with business goals and those of its parent company • Develop Brand Message House in collaboration with PR, and set annual brand focus / key messages for consistent application across all channels • Lead brand messaging across platforms, including: - LinkedIn (with PR) - Brand Content Calendar: Develop and maintain a consistent narrative in external communications - Website: Provide and maintain brand content in alignment to brand purpose and key messages 2. Brand Advocacy, Governance and Intelligence • Align cross-functional teams around brand strategy and tone, including communications, product marketing, PR and local market teams where applicable • Own and maintain the Brand Guide, working with internal and external stakeholders and teams to execute and ensure visual and verbal brand consistency across all markets and touchpoints • Lead development and execution of brand performance trackers, measurement tools in collaboration with cross functional teams, to evaluate brand’s contribution as well as identify and act on opportunities that strengthen brand equity and parent company’s value • Manage, develop and/or contribute to award submissions • Internal communications and brand training to introduce and incorporate brand messages for staff engagement, talent attraction, culture building, and brand immersion • Performance monitoring 3. Brand Go-to-Market Activation, Execution and Management • Identify and lead brand activation opportunities aligned with brand purpose and business prioritised markets to enable business goals in prospecting, acquisition and utilisation • Develop and execute integrated communications strategies and go to market plans for prioritised markets that deliver the brand’s positioning, identity and narrative across key campaigns, touch points and assets like brand video • Manage and provide overview of brand touchpoints and campaigns, its performance, and overall budget • Lead and manage brand applications such as events, sponsorships • Work collaborative with the larger brand & marketing teams to leverage their communications to maximise brand understanding recognition, recall and appreciation
1) Hong Kong Brand Marketing Management (40%) i. Stay ahead of industry trends, competitive scenes and consumer behavior of HK local market to shape brand strategy with clear business objective and marketing objective. ii. Implement seasonal branding initiatives by leading agency partners in creative development and media planning, ensuring high quality delivery on time and within budget. iii. Monitor media and business performance, and timely optimize campaign plan. iv. Collaborate closely with cross-functional teams and regional stakeholders to foster synergy and ensure alignment with local and business strategy. 2) Global Creative Assets Management (40%) i. Develop global brand motif system, global creative assets (KV/Video) and assets toolkits, by collaborating with internal design team and external agency partners. ii. Adapt creative assets to branding channels (i.e. TVC, OOH, airport jet bridges, etc.), from artwork design, production, to quality check. 3) Global Brand Guardianship (20%) i. Optimize and advocate global brand guidelines on a regular basis to ensure practical usage and adaptation, maintaining an impactful and mass-premium brand image. ii. Implement evaluation/approval framework for brand architecture and co-branding partnership, to enhance brand reputation and master brand alignment. iii. Implement brand review and approval process to safeguard identity, tone of voice, and messaging consistency globally.
- Collaborate with global and regional cross-functional teams, including marketing, GTM and product development to develop and localise global marketing strategies that align with Anker Innovations goals and brand identity. - Conduct market research to identify trends, insights, and opportunities for brand growth in different countries. - Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency. - Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events. - Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets. - Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI. - Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts.
ABOUT US Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 5000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team. ABOUT THIS ROLE We are seeking a dynamic and experienced Brand Marketing Manager to drive the marketing strategy for our brands on a regional scale. This role involves supporting, developing and implementing our marketing and brand plans across countries in MEA Region, working across multiple disciplines, from building regional IMC plans and launch campaigns, to coordinating social media activity, briefing creative and working with our strategic agencies. RESPONSIBILITIES - Collaborate with global and regional cross-functional teams, including marketing, GTM and product development to develop and localise global marketing strategies that align with Anker Innovations goals and brand identity. - Conduct market research to identify trends, insights, and opportunities for brand growth in different countries. - Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency. - Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events. - Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets. - Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI. - Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts.