携程User Growth Manger(MJ031921)

1、策划并执行电商平台级活动项目，包括大型购物节（如黑色星期五）、季节性促销（如夏季大促）及其他跨品类重点活动，推动全平台销售与生态增长； 2、管理端到端活动策略，涵盖促销补贴、卖家&创作者激励、内容增长及资源整合，统筹预算消耗与投资回报效率； 3、跨部门协同推进活动落地与优化，对接客户经理、达人经理及用户研究、公关、设计、产品、研发等职能团队； 4、基于活动数据表现分析，持续输出优化建议（如创新玩法、合作资源及提升活动效果的激活策略）。 1.Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth; 2.Manage end to end campaign strategies including promotion&subsidy, seller&creator registration, content growth and resource integration, manage budget consumption and ROI efficiency; 3.Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization; 4.Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.

Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.

1. Develop and execute annual data-driven growth strategy for cross border business Hong Kong to Chinese mainland and other destinations), driving acquisition, retention, and revenue. 2. Lead cross-function taskforce including Product, Design, and Tech teams to align campaigns with business goals and optimize conversion funnels. 3. Drive market trends (social commerce, live streaming) into product and campaign innovations that outperform competitors. 4. Analyze campaign performance using analytics tools; continuously optimize for ROI and LTV across channels. 5. Manage budgets and projects with clear KPIs, timelines, and accountability.

Drive User Acquisition - Optimize user acquisition funnels across all channels by designing landing pages, referral programs, and viral loops that reduce CAC while scaling volume efficiently. Maximize User Activation - Own the onboarding experience and define the critical "Aha moment." Ensure new users experience core product value within their first session to establish immediate engagement. Boost User Retention - Build habit-forming features and engagement loops through strategic push notifications, email campaigns, and in-app prompts that drive consistent user return and long-term engagement. Scale Experimentation - Run 10+ experiments weekly and cultivate a data-driven testing culture across all elements—from UI components to complete user flows. Base all decisions on statistical significance rather than opinions. Cross-functional Leadership - Partner with Engineering, Data Science, Marketing, and Design teams to rapidly ship growth features at startup speed within a larger organizational structure.