携程User Growth Manger(MJ031921)

1、策划并执行电商平台级活动项目，包括大型购物节（如黑色星期五）、季节性促销（如夏季大促）及其他跨品类重点活动，推动全平台销售与生态增长； 2、管理端到端活动策略，涵盖促销补贴、卖家&创作者激励、内容增长及资源整合，统筹预算消耗与投资回报效率； 3、跨部门协同推进活动落地与优化，对接客户经理、达人经理及用户研究、公关、设计、产品、研发等职能团队； 4、基于活动数据表现分析，持续输出优化建议（如创新玩法、合作资源及提升活动效果的激活策略）。 1.Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth; 2.Manage end to end campaign strategies including promotion&subsidy, seller&creator registration, content growth and resource integration, manage budget consumption and ROI efficiency; 3.Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization; 4.Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.

Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.

You will be a key member of Ant International’s product team to help achieve company’s global vision. You will plan and execute the development and integration of world-class payment capabilities to empowering Global markets. You will take ownership of the products to ensure optimal user experience, modularized mid-platform, security and compliant to regulations. ● Responsibilities: ● Design the smart user growth product solution for different industries clients, timely and accurately grasp market demand, by extensively understanding clients’evolving needs. ● Develop short-term and long-term product plans, innovate interaction and scenarios, enhance user consumption and interaction experience. ● Acquire a deep understanding of the demands of clients, identify product insights to uncover business opportunities, and advance integrations & partnerships. Be capable of efficiently upselling products through a keen understanding of customer requirements and market potential. ● Align with business stakeholders to drive meaningful outcomes and ensure a cohesive user experience. ● Manage cross-functional products and coordinate the delivery process of these products including roadmap creation, product design, deployment, monitoring, performance to scalability. ● Work with external partners to ensure seamless integration of products and services.

1.商家营销策略制定：基于平台整体经营目标，围绕用户转化、增长及商家收益等关键指标，设计可落地的商家侧营销活动策略； 2.价格力定价方案设计：综合考虑影响价格的关键要素，通过定价策略、补贴策略等多种手段，提升消费者的价格感知竞争力，同时保障商家经营的收益底线健康可持续； 3.数据驱动策略优化：结合用户行为数据、商家运营数据及活动效果指标，进行深入分析，定期评估策略执行效果，并持续优化调整； 4.跨部门协作与项目管理：与产品、销售运营等团队紧密协作，推动策略在各环节的有效执行，保障策略从制定到落地的闭环管理； 5.市场机会洞察：关注行业趋势与市场变化，分析市场玩家的价格与营销策略，识别业务风险与机会点，及时调整策略动向。 1.Design and execute merchant-facing promotional strategies based on the platform’s overall business goals, focusing on user conversion, order growth, and sustainable merchant profitability. 2.Support pricing and incentive strategy design by analyzing key cost and value drivers, ensuring competitive pricing perception for users while protecting merchant profit margins. 3.Analyze user behavior, merchant performance, and campaign effectiveness data to identify pain points and growth opportunities, and continuously optimize strategic actions. 4.Collaborate closely with cross-functional teams including Product, Sales, Pricing, and Operations to ensure alignment and flawless execution of partner strategies. 5.Monitor market trends and competitor activities to identify risks and opportunities, and provide timely strategic adjustments based on these insights.