苹果Senior Social Media Producer
任职要求
Minimum Qualifications • Bilingual in Chinese and English, with excellent written and verbal communication skills. • 7+ years of hands-on experience in content planning and management, influencer strategy, and social media marketing within China—ideally within a digital agency or international brand. • Deep expertise in Douyin and other short-form video platforms such as Xiaohongshu (RED), with strong knowledge of platform algorithms, user behavior, and content formats. • Demonstrated success in KOL/KOC collaborations across multiple verticals (lifestyle, tech, culture). • Strong storytelling ability with a strategic mindset tailored to Gen Z sensibilities and trends. Preferred Qualifications • Bachelor or above degrees in communications, marketing, business administration, new media, photography & film, etc. • Excellent presentation skills, with the ability to clearly communicate creative ideas and strategies across a global organization. • Organized, fast-paced, and possess excellent problem-solving skills. • Proven track record of working collaboratively with cross-functional creative and production teams. • Desire to deliver at an outstanding level with a particular passion for crafting work that is thoughtful, relevant, accurate, clear and inspiring. • Ability to make sense of complex and sometimes contradictory information to effectively solve problems. • Uses a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. • Knows how to marshal resources (people, funding, material, support) to get things done. • Be attentive to details. • Self managed and independent.
工作职责
• Have a deep knowledge of Apple, its products, its business prioritization to help the team deliver world-class, locally resonant communications on social media platforms. • Lead the end-to-end content development process for China’s social platforms—from planning and ideation through design, production, and final implementation. This includes managing multiple content workflows simultaneously, setting clear expectations with cross-functional teams, and ensuring all projects are delivered on time, on brand, and to the highest standard. • Collaborate with Apple internal teams, external agencies and platform partners closely and push for content innovation for social media programs, with the goal of maximizing Apple’s impact and influence in the social media landscape.
• Build and manage a high-performing content production team to deliver world-class creative and media output by developing core capabilities in campaign production, content workflows, and multi-channel execution. • Lead, mentor, and support the career growth of producers and senior ICs while ensuring their work consistently meets expected quality bars and discipline standards. • Champion cross-discipline collaboration with Brand, Product, Creative, Content Ops, Localization, and Regional Publishing partners to deliver integrated, high-value content experiences for players. • Build production plans that unlock and fuse with multiple teams across Riot, advise on budgets, track costs and capture savings with finance partners, manage timelines, stakeholders and partners to ensure successful outcomes for product and content. • Oversee every level of content creation whether you are producing directly or leading others across multiple concurrent projects. • Establish and elevate relationships with Wild Rift game and publishing teams, and collaborate across multiple disciplines, from aligning strategic vision to facilitating creative meetings for concepts, to coordinating final release details with our localization teams around the world. • Lead innovation of Production workflows and establish best practices including hands-on process, tools and creative development to improve collaboration,communication and decision making related to content creation across Riot and creative teams • Leverage media expertise and deep industry relationships to negotiate deals with external partners and agencies that provide Riot with S-Tier quality services at fiscally responsible prices. • Deliver industry leading quality on time and on budget, ensuring that all partners look forward to working with you again.
職務内容 / Job Description We are seeking a highly strategic and culturally fluent Senior Social Media Manager to lead our brand’s social presence in Japan. This role goes beyond daily posting — it requires a deep understanding of the Japanese digital landscape, consumer behavior, and platform trends to drive brand love, community engagement, and business impact through social media. 主な業務内容 / Key Responsibilities - Build and execute Japan-specific social media strategies (Instagram, X, Facebook, YouTube, TikTok, LINE, etc.) aligned with brand positioning, local trends, and business goals. - Create content calendars and campaigns tailored to Japanese audiences, focusing on storytelling, seasonal relevance, and engagement. - Collaborate with local influencers, KOLs, and fan communities to amplify brand voice and generate authentic user engagement. - Localize global content and campaigns while ensuring cultural fit and platform relevance. - Monitor channel analytics and user feedback to continuously optimize content direction and community growth. - Stay on top of platform algorithm updates and local content trends (e.g. hashtags, meme culture) and propose proactive strategies. - Partner with cross-functional teams including KOL team and Event Team, and creative to ensure consistent brand messaging and campaign integration. - Develop playbooks and creative best practices for content production, creator collaboration, and social innovation in Japan. - Provide leadership and training to junior social staff, agencies, or freelancers (if applicable).
• Assist in the development and execution of social media and digital marketing strategies to enhance customer engagement. Support the creation of short-term and long-term social media plans, contributing to the optimization of action plans. • Manage and grow our social media presence across various platforms, including Instagram, Facebook, and Xiaohongshu. • Collaborate with team members to ensure consistent branding and messaging across all channels. • Monitor social media channels for trends and audience insights, staying informed about the latest tools, trends, algorithms, and best practices. • Cultivating relationships with influencers and online communities to enhance brand reach and engagement.
- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms